Demand Generation. As content marketers, sometimes those words put a dark cloud over our efforts. We’re supposed to be strategizing, planning, crafting and distributing content to create the best buying experience for our clients. Content Marketing Institute is hosting a webinar ‘Content Marketing in a Demand-Gen World’ on Wednesday, January... [Read more]

Broad outreach and generic marketing don’t speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers’ journey to produce higher ROI than other marketing strategies. MarketingProfs is hosting a webinar ‘Scale... [Read more]

By advertising on Facebook, you can grow your online reach and achieve the goals you have set for your business. HubSpot has published a new video ‘How To Master Facebook Ads To Reach Your Highest Monthly Sales Ever’ to help you make the most from your Facebook advertisements. The HubSpot team says, “Did you know that 98% of Facebook’s... [Read more]

Split Test Monkey (version 2) is available now. Its goal is to reduce the chace of failure in your online ads. That’s a good goal since failure is not unusual when it comes to online business. Every day, dozens or even hundreds of new people try to earn a living online. But usually, they find it’s not as easy as some promoters make it seem.... [Read more]

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO. Search Engine Journal contributor Amelia Willson has share seven best practices to craft useful heaer tags. She says, “Header tags are important for SEO because they help Google understand... [Read more]

Pumping out content is easy for an enterprise brand. But is that content providing higher ROI and value to your target audience or leading to higher bounce rates? Search Engine Journal is hosting a webinar ‘7 Big Enterprise Content Marketing Strategies You Need To Know’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says,... [Read more]

The User Experience (UX) means everything to the success of an e-commerce platform. That’s because UX can make or break lead conversion, sales, and customer satisfaction. As you look to a future of business success on a digital platform, trends in UX are especially important to note. These future projections for UX in e-commerce will tell you what... [Read more]

RoyalStock is an extensive stock asset platform where you can build a profitable business. You can use the stock content (images, videos, more…) in your own business, for your clients. And you can build your own store of stock media collections and sell access to those collections.... [Read more]

With a well-designed website, you can continue to attract more and more visitors and convert them into customers. Practical Ecommerce contributor Sig Ueland has published an article highlighting 22 free web design tools. He says, “Here is a list of new web tools and design elements from fall 2021. There are color and gradient generators, image... [Read more]

To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors. AdWeek is hosting a webinar ‘How Top Brands Orchestrate Customer Journeys: The Latest... [Read more]

It is very important to choose the right niche to launch a new business. By analyzing the demand in a particular domain, you can move on to offer the right product or service. Ahrefs has published a new video ‘Low Competition Niches with High Earnings Potential’ to help you identify the right niche for your business. The Ahrefs team says,... [Read more]

This new sales-boosting collection of tools has attracted many marketers and the launch has achieved its goal. Check out the ground-breaking 18-in-1 conversion kit that can literally change your online business, boost your conversions and save you thousands of dollars over time: Converzee.... [Read more]

HubSpot contributor Maxwell Iskiev has published an article highlighting HubSpot blog’s 2022 social media marketing report featuring data from 310 marketers. He says, “Let’s dive into some data that will help your social media strategy stay up-to-date as we jump into the new year. 2022 Social Media Marketing Trends Survey Key Findings Facebook... [Read more]

Social media platforms play a vital role in the framing and execution of any marketing strategy today. With the right analysis and planning, you can take your marketing to the next level. AdWeek is hosting a webinar ‘Harness the Power of TikTok, Instagram and Twitter Insights: Boost Your Content Strategy’ on Tuesday, February 15, 2021 at... [Read more]

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The... [Read more]

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There's nothing like it at anywhere near this price.... [Read more]

Pinterest is considered to be a potential social network for marketing and advertising. Pinterest ranks high in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat. Blogging Wizard contributor Adam Connell has published an article highlighting 33 latest Pinterest statistics... [Read more]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary... [Read more]

A well-planned paid media strategy can help you highlight your business at the right place leading to expansion of your reach for making more sales. WordStream contributor Amy Bishop has shared six essential elements of a successful paid media strategy in 2022. She says, “If 2020 was the beginning of what seems like an eternity of “unprecedented... [Read more]

MailPro is a brand new autoresponder that allows you to send unlimited emails to unlimited subscribers with one click and with no monthly fee. Autoresponders have been with us ever since email was invented. There are lots of autoresponders in use in our community, such as HubSpot, Constant Contact, GetResponse, Aweber, Mailchimp, ConvertKit, etc.... [Read more]

Link building is an essential process in your SEO journey. Quality links help you improve the performance of your site in the search engine result pages. The Upper Ranks contributor David Farkas has shared some useful link-building strategies to achieve SEO success. He says, “Google’s main consideration is “user experience”– serving up... [Read more]

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. Third Doore Media is hosting a webinar ‘How to Identify Site Quality for Link Building’... [Read more]

SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral... [Read more]

Link building is an important task that leads to better SEO performance and more visitors. By knowing what to do and what to avoid, you can achieve better results. Search Engine Journal’s Heather Campbell has published an article highlighting the top four link-building mistakes to avoid in 2022. She says, “Time and again, companies of all... [Read more]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion. Baker says, “We know SEO works. We know Influencer Marketing works. We know Affiliate... [Read more]

It is a difficult task to achieve high rankings in the Google search results. To build your winning SERP strategy, your first step is to understand the current SERP feature trends. Search Engine Journal is hosting a webinar ‘2022 SERP Feature Trends & Tips For A Better SEO Strategy’ on Wednesday, February 23, 2021, at 2.00 pm ET. The... [Read more]

Amazon SEO optimization is the process of improving the overall quality of an Amazon webpage to increase its visibility and drive substantial traffic on the platform. Search Engine Journal contributor Kristopher Jones has published ‘Amazon SEO: A Comprehensive Guide For Sellers’. He says, “Just like with Google, an Amazon SEO strategy... [Read more]