How To Choose Right Facebook Ads Bidding Strategy - IM NewsWatch Newsletter, October 28, 2021

October 28th, 2021 at 7:19 am EST


 

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Eight Tips to Optimize LinkedIn Company Page

With LinkedIn Pages, you can find your place in the world’s professional community. They help you drive brand awareness & quality engagement with professional audiences. Social Media Examiner contributor Anna Sonnenberg has shared eight useful tips to help you optimize your LinkedIn company pages. She says, “Is your LinkedIn company page... [Read more]

Four Steps to Choose Right Facebook Ads Bidding Strategy

There are several considerations when it comes to choosing the right ad bidding strategy for your Facebook ads. If your bid wins, you get the ad spot. If someone else wins, the money stays in your ad budget until another opportunity comes along. Social Media Examiner’s Corinna Keefe has shared four steps to help you choose the right Facebook ads... [Read more]

How to Write Content That Ranks [Video]

Content creation is an ongoing task. And you have to adjust your strategy according to the search algorithms and by keeping your audience in mind. Neil Patel has published a new video ‘How to Write Content That Ranks in 2022’s Crazy SEO Landscape’ to help you create better content. He says, “Do you want to learn how to write content... [Read more]

Research Daemon: Don’t spend a fortune outsourcing your content #ad

Content is the one thing that bloggers, website owners, social media influencers, product owners, and even affiliate marketers never have enough of. Because good content attracts people to your site or social media accounts. You must have that traffic to build your sales today and your long-term business for tomorrow. Whether it’s blog posts,... [Read more]

Five Strategies to Improve Conversion Rate

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action. Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate. He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy... [Read more]

Converting Instagram Followers Into Paying Customers [Video]

Getting more and more followers on social media and converting them into customers are two different things. It is important to present an irresistible offer to achieve better conversion rate. HubSpot has published a new video ‘How To Convert Instagram Followers Into Paying Customers’ to help you convert more followers into customers. If... [Read more]

Nine Ways to Grow Your Instagram Reach

By growing your network on social media platforms, you can boost your sales. On Instagram too, you can achieve sales growth by reaching more people. Social Media Examiner contributor Corinna Keefe has shared nine useful ways to help you improve your Instagram reach. She says, “For business accounts, the algorithm rewards novelty: new content,... [Read more]

Kiire manages and grows your Instagram account using AI #ad

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire. Growing Instagram accounts is a very time-consuming process. You need to: • Create content and Stories to get organic reach, • Answer tons of messages and comments every single day, • and a lot more. Kiire is designed to fully-automate and grow your Instagram... [Read more]

Why Intent and Design Is Important in Digital PR [Podcast]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started... [Read more]

CMI Highlights Content Marketing Myths and Missteps

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

Tips for Successful Influencer Marketing Campaigns

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing... [Read more]

The Loci Cycle just launched, addresses Google’s Infographic Bias #ad

Chris Munch and Jay Cruiz have released The Loci Cycle. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios. For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time.... [Read more]

Have You Tried These Link Building Tactics?

Link building is one of the prime ranking factors for websites when it comes to search engine optimization. Spiralytics contributor Oscar Florea has published an infographic highlighting some underrated link-building tactics that work surprisingly well. He says, “One of the most popular methods is guest posting, where you try to publish a piece... [Read more]

SEO Secrets to Improve Your Business Performance [Video]

SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy... [Read more]

CMI Shares 10 Best Practices to Write Email Subject Lines

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Augment Suite: increase conversions with Augmented Reality #ad

Augment Suite lets you sell a unique service that virtually no one else is offering but every business needs. It is setting up Augmented Reality campaigns for businesses. Using Augmented Reality in e-commerce involves letting people view objects they want to buy inside their real world environment.... [Read more]

Improving SEO Performance with Transition Words

Transitions words such as ‘because’, ‘finally’, etc. help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts. Search Engine Journal contributor Julia McCoy has published an article on how to use transition words to improve SEO performance. She... [Read more]

How to Get the Most Out of Google Trends

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for... [Read more]

The Advantage of Email Marketing [Podcast]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How... [Read more]

Instant Traffic App: Traffic for your site or social media #ad

Instant Traffic App is an automated system available from a single dashboard that includes everything you need to generate sales by selling other people’s products. It includes multiple commission sources. You can make money using email, Facebook, Youtube, and multiple other sources, all from the dashboard.... [Read more]

Four Ways to Improve Your Writing

Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to... [Read more]

Effective Marketing Campaigns [Guide]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign... [Read more]

How to Achieve Better Video Performance in Web Stories

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the... [Read more]

Kiire manages and grows your Instagram account using AI #ad

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire. Growing Instagram accounts is a very time-consuming process. You need to: • Create content and Stories to get organic reach, • Answer tons of messages and comments every single day, • and a lot more. Kiire is designed to fully-automate and grow your Instagram... [Read more]

The Beginner’s Guide to Low-Cost Business Ideas [Guide]

Ideation is one of the most important processes of starting a business. With clear business idea generation, you can have a strong vision for the business you wish to start. Quick Sprout contributor Lars Lofgren has published ‘The Beginner’s Guide to Low-Cost Business Ideas’ to help you find great business ideas. He says, “Low-cost... [Read more]

The 4 Stages of Personalization [White Paper]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About... [Read more]

Why Are Most SEO Campaigns Unsuccessful? [Answered]

SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly. Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful? Carter says, “It’s almost impossible to measure the... [Read more]

Landing Page Design Best-Practices

Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have... [Read more]

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