Programmatic advertising automates the buying and selling of ad space in real-time auctions, optimizing targeting and ad placement based on data insights. It enables precise audience targeting and efficient campaign management, leading to improved ROI for advertisers. Digital Marketing Institute has published ‘The Beginner’s Guide to Programmatic... [Read more]

A/B Testing is a method used in marketing and web development to compare two versions of a webpage or campaign to determine which one performs better. By systematically testing variations, businesses can make data-driven decisions to optimize conversions and user engagement. HubSpot contributor Rachel Nicholson has published an guide on performing A/B... [Read more]

AI for content creation leverages machine learning algorithms to generate, curate, and optimize digital content efficiently. It enables businesses to produce high-quality and relevant content at scale, catering to diverse audience preferences and enhancing engagement. Content Marketing Institute has published an article highlighting the problems with... [Read more]

CuisineMaster Cooking Videos and Cookbooks If you have a social media account/website in Cooking/Recipes niche, CuisineMaster has a lot of useful content for you. Maghfur Amin, the creator, says this is “The ultimate collection of viral cuisine content that will revolutionize the culinary journey for you and your audiences.” Inside CuisineMaster,... [Read more]

This is a reminder for the DMD webinar to be held on March 21, 2024. Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is... [Read more]

A B2B Website Service Page is a dedicated section on a business-to-business (B2B) website that outlines the offerings and solutions provided by the company. It serves as a comprehensive guide for potential clients, detailing how the company can address their specific needs and challenges through its products or services. Orbit Media Studios’ Andy... [Read more]

HubSpot has published the latest ‘How We Hacked Hubspot With AI To Make Free Money’. The HubSpot team says, ” How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative... [Read more]

AI Affiliate, just released by Neil Napier‘s team, uses deep filtering to discover hidden affiliate gems worldwide so you can earn more affiliate income. Affiliate marketing provides the easiest path into online marketing and, for some online marketers, it can be the perfect side income or even a full-time income. Doing affiliate marketing successfully... [Read more]

Social Media Examiner is a renowned online platform offering insights, tips, and strategies for effective social media marketing. With a vast community of professionals, it provides valuable resources to navigate the dynamic landscape of social media. Social Media Examiner has published the latest episode of the Social Media... [Read more]

In 2024, marketing continues to evolve with AI-driven personalization and immersive experiences, catering to individual preferences and enhancing customer engagement. Brands increasingly prioritize ethical and sustainable practices, leveraging technology to forge deeper connections and drive meaningful impact. HubSpot contributor Flori Needle has shared... [Read more]

Google rankings determine your website’s visibility and accessibility online, influencing its traffic and potential customer reach. Optimizing your site with effective SEO strategies can significantly improve its position in Google search results, enhancing its overall online presence and success. Orbit Media Studios’ Andy Crestodina has... [Read more]

Tarantula is an all new app that has just been introduced The Jeet organization, led by Cyril Gupta. If you want better rankings from SEO, it's something to investigate.... [Read more]

Effective website design seamlessly blends aesthetic appeal with intuitive navigation, captivating users while guiding them effortlessly towards their goals. By prioritizing simplicity, responsiveness, and user-centricity, effective design ensures a memorable and engaging online experience. Orbit Media Studios has published a new video ’13 Things... [Read more]

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience. Search Engine Land contributor... [Read more]

B2B lead generation focuses on identifying and attracting potential business clients through targeted marketing strategies and nurturing campaigns. By understanding client needs and offering valuable solutions, businesses can generate high-quality leads to drive growth and profitability. Search Engine Journal has published a new ebook ‘B2B Lead... [Read more]

NFT Collection Maker automatically creates Unique NFT artwork (that is Software-Verified to be unique) that you can offer for sale on the Etherium Blockchain.... [Read more]

This is a reminder for the SEJ webinar to be held on March 20, 2024. With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’... [Read more]

Social media copywriting crafts concise yet compelling messages tailored for online platforms, engaging audiences with captivating content and strategic use of language. It blends creativity with strategic marketing techniques to drive brand awareness, spark conversations, and prompt action within the dynamic digital landscape. Copyblogger contributor... [Read more]

In marketing, consent is paramount, ensuring ethical engagement and respect for individual privacy. Obtaining explicit consent builds trust, fosters transparency, and cultivates lasting relationships with consumers. Digital Marketing Depot has published a new ebook titled ‘The Basics of Consent and Preferences: 7 Tenets to Keep in Mind’. The... [Read more]

If you use GoToWebinar, Webinarjam, or Zoom, Slick AI is for you. Why? Look at the costs and problems you will avoid: ❌ GoToWebinar costs $199 per month ❌ WebinarJam costs $499 per year... [Read more]

This is a reminder for the Adweek webinar to be held on March 20, 2024. The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek... [Read more]

The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce’s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role... [Read more]

This is a reminder for the CMI webinar to be held on March 20, 2024. Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024,... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Socially Responsible Marketing’ featuring Troy Sandidge. The SME team says, “Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s... [Read more]

Social media marketing plays a pivotal role in modern business strategies, enabling brands to engage directly with audiences, cultivate communities, and amplify brand awareness. Search Engine Journal contributor Anna Bredava has published an article featuring 20 examples of effective social media marketing. She says, “Social media platforms like Instagram, TikTok,... [Read more]

Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next... [Read more]

Personalization in marketing tailors content, product recommendations, and communication to individual preferences and behaviors, fostering deeper connections and increasing engagement and conversion rates. Leveraging data analytics and segmentation techniques enables brands to deliver relevant and timely messages that resonate with customers on a personal... [Read more]