Google Ads & Commerce Blog Scott Herman has published an article on simplifying measurement with the Google tag. He says, “Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric... [Read more]

Search engine marketing is the practice of improving how customers find your product or service on a search engine through paid advertising. Forbes contributors Leeron Hoory and Kelly Main have published ‘The Ultimate Guide to Search Engine Marketing (SEM) In 2022’. They say, “As search engines are becoming the primary way people find... [Read more]

Keyword intent is a notion of the type of result people expect to find when they use search engines. Wiz SEO Hub contributor Marcus Tober has published an article explaining what you need to know about how customers search. He says, “These categorizations help site owners and SEOs structure their content strategies so they can better serve users... [Read more]

&nbsp Do you sell marketing services to other businesses? LeadValet gives you all the targeted business leads you can ever use, in any niche you choose. These are real buyer leads. Joshua Zamora, the creator, says it is the best, done-for-you lead-gen app on the market because it bypasses the gatekeeper and puts you directly in touch with the... [Read more]

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. Search Engine Journal contributor Corey Morris has answered the question ‘What Is Conversion Rate & How Do You Calculate It?’ to help you... [Read more]

Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results. Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET. The CMI team says, “Join us for a free webinar... [Read more]

SEO is an experiment backed by strategies that can help you get more website traffic. Ahrefs contributor Si Quan Ong has published an article answering the question ‘How Long Does SEO Take to Show Results?’. He says, “It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded... [Read more]

PicMotion is a Windows application that allows your to easily turn an image into a video with just 1 click. You are getting giveaway rights in addition to your rights for personal use. You will be able to use this software as a lead magnet, as a bonus for other products, as a download in a membership site you run, and as any other gift you can think... [Read more]

Ahrefs has published a new video ‘SaaS SEO Case Study: 10X Traffic in 1 Year’ explaining a proven SEO strategy. The Ahrefs team says, “In this video, you’ll learn the SEO strategy that a SaaS company used to 10x their organic traffic in just one year.” Ahrefs  [Read more]

Leading retail and media brands are using mobile apps to personalize and guide the customer experience, capture attention, deliver meaningful value and drive loyalty. And with good reason: 70% of consumers say they are using mobile apps for shopping more frequently than they did a year ago. Adweek is hosting a webinar ‘How BuzzFeed and AdoreMe... [Read more]

Social Media Examiner has published a new podcast episode ‘3 Facebook and Instagram Marketing Strategies That Convert‘ sharing some useful marketing strategies to achieve better results from Instagram and Facebook. The SME team says, “Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other... [Read more]

VidZura, just released, makes it easy to make eye-catching videos like a pro. It is a collection of marketing video templates that you load into PowerPoint to create Hollywood-style Videos. The difference between ordinary videos and cinematic videos is only a few clicks.... [Read more]

Facebook can be a lead magnet with proper planning and effort. By creating and joining Facebook Groups related to your niche, you can grow your sales exponentially. Social Media Examiner has published a new video ‘Facebook Group Moderation Tools for Better Conversations’ sharing some useful tips. The SME team says, “Tired of people... [Read more]

Neil Patel has published a new video ‘What Jimmy Fallon and James Corden taught me about marketing’ sharing the marketing lessons he learned from Jimmy Fallon. He says, “What Jimmy Fallon and James Corden, taught me about marketing. Have you ever watched James Corden’ late night show, or Jimmy Fallon’s? Well, they both... [Read more]

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. Content Marketing Institute is hosting a webinar ‘The Trick to Turning Content Chaos into Content ROI’ on Thursday, September 1, 2022, at 1.00 pm ET. In this webinar... [Read more]

YoDrive was just launched. It is a specialized hosting solution for media. Its main advantage over hosting your media on your own site is that its servers are super-fast so that your media don't slow down the page load speed of your site, which is good for ranking in the SERPs and which pleases your site visitors. And it has one more important advantage: cost.... [Read more]

Search Engine Journal contributor Roger Montti has published an article explaining Google’s updated Article Structured Data Guidelines. He says, “Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines... [Read more]

Your website’s speed matters. It can make or break your business. By analyzing the website and page load timings, you can continue to improve your site performance. Blogging Wizard contributor Lyn Wildwood has shared 13 website page load time statistics. She says, “In this post, we’re breaking down the latest statistics on website page... [Read more]

Quality and useful content helps you stay close to your audience and continue to grow your business. Adam Riemer has published ‘A Guide to Writing Useful Content by Page and Article Type’ sharing some useful tips create useful content. He says, “Below you’ll find what we do internally for our clients and partners by page type: Comparison... [Read more]

If there is one thing your business can’t survive without, it’s qualified leads. UpViral has you covered. Normally, collecting leads through ads is expensive, and may not give you the results you want.... [Read more]

Social Media Examiner has published a new podcast episode ‘TikTok Content Strategies for Leads and Sales’ explaining how you can generate more leads and sales using TikTok. The SME team says, “Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy... [Read more]

Blogging is a powerful tool that helps you enhance your online reach, establish authenticity and win the trust of your readers. In this process, engagement is the key. MarketingProfs contributor Courtney Washington has shared 10 tips for writing engaging blog posts. She says, ” Though it may seem a daunting task, writing engaging content is easier... [Read more]