Header tags help you to separate headings and subheadings on a webpage. These tags are useful in improving the readability of your web page for the SEO purpose. HubSpot contributor Kayla Carmicheal has shared an article on how to use header tags in blogging. Carmicheal says, “Header tags and SEO have more in common than it may seem... [Read more]

Product marketing refers to the concept of creation of a new product, bringing it to the market and selling it to the customers by the way of promotions. To help you understand the process of product marketing in 2020, HubSpot’s Kristen Baker has published a new guide called ‘Guide to Product Marketing in 2020’. This comprehensive... [Read more]

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way... [Read more]

Incoming links matter a lot when it comes to preparing a strong SEO strategy. Depending upon the quality of site content that links to your website, search engines value your website. Orbit Media Solutions’ Andy Crestodina has shared seven factors that indicate the value of links. Crestodina says, “A website linked to you. That’s... [Read more]

When it comes to social media marketing, hashtags play an important role in enabling you to get your content found by the social media users. Jeff Bullas has shared some useful strategies to help you find high performing Instagram hashtags and give a boost to your marketing. Bullas says, “Hashtags can help drive engagement, especially... [Read more]

Getting more and more traffic is the core consideration of anyone who starts a new website. Though SEO is the most influential element when it comes to getting traffic, there are other elements as well that require your attention. Neil Patel has published a new video ‘The Best Free Traffic Sources for New Websites’ to help you find... [Read more]

Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly. Social Media Examiner’s Marcus Ho has shared some useful tips on converting more prospects into customers.... [Read more]

Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects. Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links. Knauff says, “We have some metrics like Domain Authority or... [Read more]

Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following... [Read more]

Marketo has published a new e-book titled ’10 Marketing Predictions for a New Decade’ sharing predictions on marketing in the upcoming years. Marketo team says, “With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts... [Read more]

Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results. Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over... [Read more]

Research is the key to boost the growth of your company. By performing competitive research you can gain an insight into the needs of your business and act accordingly. MarketingProfs is hosting a webinar on ‘How to Close More Deals With Competitive Intel’ on Thursday, January 30, 2020 at 2.00 pm ET. MarketingProfs team says, “One... [Read more]

Search Engine Journal’s Loren Baker has made available the replay of webinar on ‘How to Master the Customer Experience From Search to Transaction’. Watch this webinar replay to improve customer experience and improve your business. Baker says, “When it comes to purchases, two things are critical: driving visitors to... [Read more]

Email is one of the most trusted marketing channels. But with rising restrictions of email service providers, reaching subscribers’ inboxes is more challenging than ever. Digital Marketing Depot is hosting a webinar on ‘Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability’ on Thursday, January... [Read more]

Data management and analytics are the key elements that help you to drive your marketing towards success. Excel is a wonderful tool to manage all your data. Hanapin Marketing is hosting a webinar ‘Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency’ on Thursday, January 23, 2020 at 1.00 pm ET. Hanapin... [Read more]

Your email marketing performance depends on the percentage of emails that land in the subscriber inbox and it equally depends on the number of emails opened by them. MarketingProfs is hosting a webinar on ‘Using Email Security for Deliverability and Opens’ on Thursday, January 23, 2020 at 1.00 pm ET. MarketingProfs team says, “Displaying... [Read more]

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Danger of Absolutes in Marketing’ featuring Tony Wright. In this podcast Wright also answers some important SEO questions. Goodwin says, “Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although... [Read more]

A/B testing helps you to compare two versions of a web page, email, or other marketing asset with just one varying element. It enables you to identify better performing web assets. It is difficult to perform A/B testing for low traffic websites. To help you tackle an issue, Portent contributor Tim Mehta has shared a four-step process that can... [Read more]

Content publishing is the best way to give an edge and expanded reach to your marketing efforts. Podcast publishing is one such thing that gets you followers who could be prospects and later – your customers. Rainmaker’s Darren Vesterfelt and Tim Stoddart have published a new podcast episode ‘Podcasting Still Matters’... [Read more]

Brian Clark has announced that Copyblogger’s Content Marketing Certification Program is open for a limited period. This three-week course teaches the following: Content Strategy and Your Role as a Professional WriterThe Strategic Framework for Success with ContentMapping the Journey: Crafting a Content Marketing StrategyThe Rubber Hits... [Read more]

Customer acquisition is one of the most important process in your business. With rising competition it has become difficult to find new prospects and turn them into your customers, especially if you are with a new product in the market. Chris Brogan and Rob Hatch are hosting a webinar on ‘Earn More Customers 2020’ on Wednesday, January... [Read more]