ClickZ team has published a new ebook titled ‘Digital agencies in 2020: A glimpse into the future’. Read this ebook to have a futuristic view of the digital marketing in the coming year. ClickZ team says, “This eBook provides a glimpse of what digital agencies would face in terms of challenges and growth opportunities by the... [Read more]

Since SEO is the key to getting the Google’s attention and flourish your business, you need to keep yourself abreast of what is happening in the search engine marketing domain. The Perficient Digital contributor Eric Enge has shared 2019’s biggest enterprise SEO challenges faced by the Fortune 500 companies. Source: perficientdigital.com Enge... [Read more]

Innovation is the key to success in your online marketing journey. Using the sames content distribution tools and channels, we need to have a unique strategy which lets our marketing campaigns stand out. The Ahrefs contributor Joshua Hardwick has shared seven digital marketing strategies that have worked for him. Do read the article if you too... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation ► Engaging Animated Scenes ► Parallax Videos ► YouTube Outros ► Eye-Catching... [Read more]

Your active social media presence helps you to create a strong brand identity and stay in touch with your customer base. But you need to make sure that the content that you publish on social media attracts your target audience and motivates them to take a desired action. The Vamp blog contributor Lauren Thomas has shared an article highlighting... [Read more]

Your email marketing performance depends on the way you plan and execute your campaigns. There are several challenges including increasing email open rates and the click rates. But we have to face them with right planning. To help you achieve email marketing success, the Constant Contact team is hosting a webinar on ‘5 Simple ingredients... [Read more]

Apart from creation of a unique product or service, it is very important to have an equally unique promotional strategy. Most brands win customers with their out-of-the-box thinking. You need to consider all the facets of your planning when it comes to devising a marketing plan. The Hanson Dodge team has published an infographic highlighting... [Read more]

If you are seeking a clear introduction to how to take advantage of video in your marketing, take a look at Successful Online Video Marketing. This fresh guide introduces even the newest beginner to the processes involved in adding video marketing to your marketing tools  [Read more]

Our marketing campaigns are designed with an intention of getting desired return on investment. To create rewarding campaigns you need to have an in-depth knowledge on how to approach the audience and the tools you would need. The Marketing Week contributor Shane O’Leary has shared eight lessons on marketing effectiveness. O’Leary... [Read more]

Your website’s landing page serves as an entry point for your visitors. To simplify, it is a single web page that appears in response to clicking on a search engine optimized search result. Since people see it most, you need to put in your best efforts to convert visitors into customers. The Google Marketing Platform team has shared four... [Read more]

Understanding customer psychology is a way to discover what they want. By cultivating a deeper insight into the thought process of your prospects and customers you can create a chance to improve your marketing ROI. To help you put human psychology at work in marketing, the Adweek team is hosting a webinar on ‘7 Psychological triggers every... [Read more]

Pro marketing graphics design software 'Instazign Pro' is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. "Artificial Intelligence" (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the "thinking" for you  [Read more]

While building a new brand you have to face several hurdles. The utmost issue that you face is of building up your sales funnel. Being a new player in the market there are more chances of rejection in sales. The Duct Tape Marketing’s John Jantsch has published new podcast episode highlighting five ways to get better results from your SEO efforts.... [Read more]

The term remarketing which is also known as retargeting refers to the act of serving targeted ads to people who have already visited or made a purchase on your website. This strategy helps you to increase repeat customers. The Duct Tape Marketing’s John Jantsch has shared five steps to create an effective remarketing strategy and improve... [Read more]

While building a new brand you have to face several hurdles. The utmost issue that you face is of building up your sales funnel. Being a new player in the market there are more chances of rejection in sales. The Duct Tape Marketing’s John Jantsch has published new podcast episode featuring Jeb Blount that intends to help you deal with the... [Read more]

As you know, 'Botstar' was released yesterday. It has proven to be a popular tool. Over 500 have been sold. Chat marketing is one of the biggest marketing opportunities of the next few years, but hardly any businesses are using chat automation to reach and connect with their customers...  [Read more]

The Hubpages platform allows you to earn from ads shown on your blog articles. It creates an opportunity so that you can publish unique and original content to earn income from Adsense, Amazon, and E-bay advertisements. To help you understand how to improve content marketing with Hub Pages, Duct Tape Marketing founder John Jantsch has published... [Read more]

Search Engine Optimization is an important element in your business journey. Right SEO strategy enables you to create more opportunities for your brand to grow. The Perficient Digital team is hosting a webinar ‘Eric Enge, Rand Fishkin debunk top search myths’ on Thursday, August 8 at 1.00 pm EST. The Perficient Digital team says,... [Read more]

YouTube, with its strong user base and video distribution capacity, is the best platform to publish your video content. You can establish your brand identity and continue to grow with right YouTube campaigns. Adweek team is hosting a webinar on ‘Create truly impactful YouTube campaigns: Google’s ABCDs of effective creative’ on... [Read more]

YouTube is now the world’s most powerful site to connect with your market, whatever your niche. Why? It’s the world’s largest social site, way ahead of Facebook. Besides that, it is the world’s 2nd largest search engine, right after King Google. Because of its power, you would be wise to use YouTube marketing to promote your products. Get it right, and your business can boom...  [Read more]

When it comes to providing a great browsing experience to your site visitors, there are several elements you need to focus on. And one of the important elements is the page and site loading speed. As we know there are millions of websites dealing with different areas and ours is one of them. So it is important to meet the expectations of the visitors... [Read more]

When it comes to social media platforms, LinkedIn has created a strong identity for the providing a unique platform to the professionals. Since it targets a niche, this platform creates a great marketing opportunity for the brands and marketers. To use LinkedIn optimally you need to understand it well so that you can plan your free and paid campaigns... [Read more]

The Google Analytics solution provides in-depth analysis of how your web properties are performing. It also guides you on how you can improve your website performance. The RankWatch contributor Muthamil Selvan has shared seven ways to improve your understanding of the Google Analytics reports and increase your productivity. Selvan says, “Experts... [Read more]

Most of the brands find it difficult to keep pace with the changing search algorithms. The best way out to deal with such situation is mastering the form of technical SEO so that you can maintain your brand’s credibility in the search results. Barry Schwartz has posted a video of his interview with Paul Shapiro, Head of SEO at Catalyst. In... [Read more]

The SEO requirements keep changing with the updates in search engine algorithms. To keep pace with the criteria set by search engines, you need to modify your search marketing policy so that you are not kept out from the results. The Rank Ranger team has published a new episode of ‘In Search’ podcast featuring Barry Schwartz as a special... [Read more]

According to Google, the content that does not add value or knowledge to the web is considered Think Content. The search engine identifies such content and penalizes the websites. The Cognitive SEO contributor Adrian Cojocariu has published a comprehensive guide on avoiding the Google thin content penalty. This detailed guide explains the thin... [Read more]