As we know it well, the influencer marketing techniques focuses on utilizing the power of influential people who have a significant following on social media. Influencer marketing allows us to cope with the budgetary issues and enhance sales. With an aim of keeping the marketers abreast of what is happening in the influencer marketing domain, Entrepreneur... [Read more]

Social media has allowed us to easily reach out a large audience in a short span. The platforms like Facebook, Instagran and Snapchat have been playing a key role in building the bridges between the brands and the consumers. But the most successful brands communicate well. Passing on the right message at the right time is something that can give an... [Read more]

To make the lives of their users easy, email clients such as Gmail and Yahoo have started filtering the emails based on content and mainly based on the subject lines. Many a times, their algorithms put your emails into spam instead of inbox. And this is one of the most common problems that the email marketers face today. Entrepreneur contributor Rajdipkumar... [Read more]

For years, Livecaster has been the only livecasting app in our market that can schedule livecasting of pre-recorded videos on Facebook Pages & Profiles. Teknikforce has just announced the third generation of this video software. Livecaster 3 is the most powerful and the most user-friendly livecasting app you’ll find anywhere, and it’s the only... [Read more]

Brand building is a mammoth task that requires careful planning and lot of efforts. A well-planned branding strategy can help you achieve success. Entrepreneur contributor Ritu Ajbani has shared four important steps to help you start and build a strong brand. Ajbani says, “Here is a synopsis of small baby steps (quite literally) that one should... [Read more]

Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication. Emailing is one way that can help you deal with the cart abandonment issues. Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines. Talking... [Read more]

MarketingProfs is hosting a webinar on ‘Email Trends, Insights, and Innovations for 2019’ on Thursday, December 13 at 2.00 pm ET. The MarketingProfs team says, “2018 was a prolific year in email marketing and marketing automation as brands pushed the boundaries with engaging, customized campaigns that even a short time ago we might... [Read more]

Mike Filsaime and John Cornetta; both are experienced product developers;just launched GrooveKart.This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses.... [Read more]

MarketingProfs is hosting a webinar on ‘How to Transform Event Attendees Into Hot Leads’ on Tuesday, December 18 at 2.00 pm ET. The MarketingProfs team says, “Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go—before, during, and... [Read more]

Networking with people and other brands has to be given a special importance. It helps you easily get established in the minds of people when you start connecting with other known brands. By communicating with the people via different tools you can make them feel your brand’s presence. Entrepreneur contributor Jessica Abo has shared a video of Mark... [Read more]

User generated content works as an asset for the brands. Not necessarily it should come in the forms of articles, even the comments submitted by people also work well when it comes to getting the SEO benefits. Small Business Trends contributor Shane Barker has shared three SEO benefits of the user generated content. Barker says, “UGC can help... [Read more]

XMarketer Suite bills itself as the world's first AI based video and voice call platform. Their launch week is almost over, but if you hurry, you can get it for a one-time price, rather than a renewable subscription.... [Read more]

Customer is the king and we should keep him contended. Staying in touch with the customers and offering them timely service is something that can help us improve customer retention. Today the brands are trying to develop a customer-centric culture to develop an overall approach that revolves around effective customer service. Small Business Trends team... [Read more]

Most brands have started using chatbots to improve their connections with the prospects and customers. Today chatbots play a vital role in delivering effective customer service, enhancing sales, offering details explanation to multiple clients at a time and so on. The Small Business Trends contributor Gabrielle Pickard-Whitehead has listed eight chatbots... [Read more]

Email marketing is considered one of the most promising forms of marketing. It has been able to cultivate and retain the trust of both brands and the customers. A carefully planned email marketing campaign can surely get desired results and help marketers meet their ROI goals. Small Business Trends columnist Due has shared three techniques to help marketers... [Read more]

The "VidBullet 30 Day Challenge" celebrates the launch with a firendly competition using this new tool. Participating in the challenge event may accelerate your results with this new automated video creation software... [Read more]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer... [Read more]

YouTube is a great platform to publish your videos and improve your branding efforts. By correctly understanding this platform’s algorithms you can effectively plan and execute your video marketing strategy. HubSpot’s Clifford Chi has shared an update to the company’s ‘Guide to YouTube’s Updates & Changes’. Chi... [Read more]

Econsultancy has launched M3 (Modern Marketing Model) blueprint program. Econsultancy launched the Modern Marketing Model in 2017 which is world’s first digital makeover of traditional marketing models. The M3 blueprint program is intended to help organizations improve their marketing initiatives. Arliss Coates says, “In response to our brave... [Read more]

Video marketing is unavoidable in today's online shopping experience. That means that marketers who don't use it are at a disadvantage. Using good videos that grab people's attention and hold it can make any marketer's profits increase.... [Read more]

Podcasting is one of the most prominent tools that helps you create a brand identity at almost no cost. What a good podcast requires is authentic information and knowledge. Apart from quality content the podcast do need some more efforts to get more and more downloads. Entrepreneur contributor Imran Tariq has shared five strategies to help you do this. Tariq... [Read more]

Turning prospects into customers is something all of us want to achieve at a maximum rate. But it requires an irresistible offer an a quality product to influence the prospects. Entrepreneur contributor Brian Hilliard has shared an article highlighting some tips to help marketers convert more prospects into customers. Hilliard says, “One of my... [Read more]

Quality images that convey an intended meaning are an asset to any brand. When visitors land on your site the first thing that catches their attention is graphics. It means that we should be concerned about the right use of graphics over the web. Econsultancy columnist Lizzy Hillier has shared an article highlighting 10 brands that use illustration... [Read more]

The year has almost ended and we should be gearing up to welcome the new year with sharpened marketing and promotion policies. Content marketing has been evolving year after year. To help marketers prepare their content marketing strategies for the coming year, Content Marketing Institute team has shared 85+ expert predictions for content marketing... [Read more]