Harnessing Generative AI for SEO and Content Success - IM NewsWatch, November 13, 2023

November 13th, 2023 at 7:49 am EST


 

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How to Easily Create Instagram Reels [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Easily Create Instagram Reels’ featuring Laura Bitoiu. The SME team says, “Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? Discover how to easily create Instagram reels.” Social... [Read more]

Our Thoughts On Selling Courses In Today’s World [Video]

Neil Patel has published a new video ‘Our Thoughts On Selling Courses In Today’s World’. He says, “In today’s dynamic and ever-evolving digital landscape, the paradigm of selling courses has undergone a profound transformation. As education and skill development increasingly migrate to online platforms, strategies and insights... [Read more]

How much should SEO cost [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal... [Read more]

Internet Marketing Success Tool Kit: become a successful internet marketer #ad

With Internet Marketing Success Tool Kit becoming a highly successful internet marketer may be much closer than you think. Internet marketing can mean different things to different people. For some people, especially beginners, internet marketing is practically synonymous with affiliate marketing, the process of selling products made by other people... [Read more]

What Is a Content Marketing Strategy? [Answered]

A content marketing strategy is a plan for creating and distributing content to attract a target audience and influence their buying decisions. Copyblogger contributor Jon Nastor has published an article answering the question ‘What Is a Content Marketing Strategy?’. He says, “Our organic growth strategy is simple: Listen Learn Strategize Execute We... [Read more]

Reminder- Creative Automation: Driving Transformation for Efficient Production, November 14 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on November 14, 2023. Delivering customer-centric and relevant omnichannel digital marketing campaigns can be challenging and complicated. Processes aren’t always defined, technologies are siloed, and testing is fuzzy. MarketingProfs is hosting a webinar ‘Creative Automation: Driving... [Read more]

Harnessing Generative AI for SEO and Content Success [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer,... [Read more]

CBIZ: Brand New Business Theme #ad

Brand new : CBIZ Business WordPress Theme is just went live. It’s a quick drag-n-drop builder with lots of flexible features. It’s lightweight and creates fast-loading sites. CBIZ is a solution for anyone with an online presence, whether it’s an offline local business needing a site to help attract customers to their brick-and-mortar store... [Read more]

Reminder- Go Beyond Cookies and Stay Ahead in a Privacy-First World, November 14 [Webinar]

This is a reminder for the DMD webinar to be held on November 14, 2023. The struggle is real and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in... [Read more]

Netflix’s Genius Instagram Strategy [Video]

Neil Patel has published a new video ‘Netflix’s Genius Instagram Strategy’. He says, “Netflix’s Instagram strategy is nothing short of genius, a carefully orchestrated symphony that transcends mere social media presence to become a masterclass in engagement. At the heart of their brilliance lies a perfect fusion of captivating... [Read more]

How to connect to your customers [Podcast]

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s... [Read more]

eSellingMachine: how Sophie makes 5k/wk from eBooks (Free Guide) #ad

Sophie Howard has used eSellingMachine to sell her catalog of over 100 books on Amazon (under many different pen names). She uses pen names since she prefers to remain anonymous. She puts out non-fiction books in a wide variety of niches, and it makes sense to use a different pen name in each niche for added credibility in each niche. And, after perfecting... [Read more]

Ahrefs’ List of 12 Essential Marketing Analytics Tools

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and... [Read more]

Copyblogger Highlights 9 Content Marketing Skills for 2024

According to HubSpot author Erica Santiago, Marketing without content is like a book without words. To make your content marketing irresistible, you need to keep acquiring the right set of skills. Copyblogger contributor Tim Stoddart has published an article featuring nine content marketing skills you need to succeed in 2024. He says, “Below,... [Read more]

Cornerstone Content: Overview And Step By Step Guide [Guide]

Cornerstone content is a company’s most important, in-depth content that’s the foundation of their content marketing strategy. Copyblogger contributor Tim Stoddart has published ‘Cornerstone Content: Overview And Step By Step Guide ‘. He says, “Cornerstone content is helpful for SEO. Search engines want to show their users... [Read more]

Six Strategies to Create Quality Content

Quality content helps you boost engagement, brand awareness, search engine rankings and conversions. MOZ contributor Melissa Popp has published an article featuring six tips to generate top-shelf content with budget constraints. She says, “High-quality content is the cornerstone of effective digital marketing. From SEO to email marketing to social... [Read more]

PitchPerfect AI: builds marketing services "pitches" to local businesses #ad

PitchPerfect AI isn't your run-of-the-mill online marketing aid. Think of it more as your silent co-pilot, an unseen strategist, sharing the secrets of every lead so you can customize your offerings to their needs.... [Read more]

Content Optimization: The Complete Guide [Guide]

Content optimization is the process of improving content to make it more engaging and increase its reach. Ahrefs has published ‘Content Optimization: The Complete Guide’ explaining how to optimize content for SEO, conversions, and social shares. Priscilla Tan says, “Before you think about attracting email subscribers or leads for your... [Read more]

How to Train Your ChatGPT — A Marketer’s Guide [Guide]

ChatGPT is a buzzword in the marketing and tech communities. Many marketers and business owners believe that ChatGPT will significantly impact the efficiency and effectiveness of their marketing efforts. HubSpot has published ‘How to Train Your ChatGPT — A Marketer’s Guide‘. Ankit Vora says, “Our guide on how to train ChatGPT will... [Read more]

Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends in Marketing Spend, December 6 [Webinar]

To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends... [Read more]

AutoMailX: Stop Paying monthly for Aweber, MailChimp, GetResponse #ad

AutoMailX does away with your monthly subscriptions fees GetResponse, Aweber, or other autoresponder. For about $17 (but the price is rising), which you will agree is a tiny one-time fee, you can have the newest autoresponder of them all. ... [Read more]

Content Marketing Writing Secrets: Better, Stronger, Faster [E-book]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ featuring strategies to improve content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough... [Read more]

How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages [Webinar Replay]

Content Marketing Institute has made available a replay of its webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’. The CMI team says, “The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and... [Read more]

An In-Depth Guide To Google Ads [Guide]

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create... [Read more]

PPC Trends 2024 [E-book]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC... [Read more]

Features and deprecations on Steve [Video]

Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better... [Read more]

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