Images play crucial role in getting the attention of your site visitors. And when it comes to social media they become all the more important. HubSpot’s Lindsay Kolowich has published a comprehensive guide to help marketers choose the right image size for their social media marketing campaigns. Kolowich says, “When you’re selecting... [Read more]

Creating your first copy is a challenging task as it requires an original idea to be implemented so that you can effectively pass on your sales message. Copyblogger’s Kelton Reid has shared 12 methods to help brands create their first draft. Talking about ideation, Reid says, “Magical thinking won’t get words onto the page. In... [Read more]

Social media advertising is something you cannot afford to avoid as it is one of the easiest ways to promote your products and services to a wide audience. Among the social platforms LinkedIn has a special place as it allows you to reach a special segment online. The company has published a simple seven-step guide to help brands advertise on LinkedIn. Alex... [Read more]

Video is an essential element that plays a vital role in promotion and marketing of your products and services. It also helps you establish your brand identity and keep promoting it. Buffer’s latest podcast highlights how businesses can use video content to raise brand awareness and sell more products. Brian Peters says, “Video content is... [Read more]

Pop-up windows help us get the data from website visitors at various points of their visits. A timely appearance of the pop-up can improve the possibilities of visitors submitting their data on our sites. Econsultancy columnist Mike Austin has shared three ways to help marketers correctly use the pop-ups for collecting useful  data from their website... [Read more]

The Econsultancy team recently conducted a roundtable discussion to find out what marketers think of SEO and SEM in 2019. Jeff Rajeck has shared the facts revealed during the roundtable. Highlighting how marketers expressed their concerns over the SEO and SEM, Rajeck says, “Across the board, attendees said that the two are closely linked. ... [Read more]

You site’s landing page works as the entry point for prospects and customers. It lets you make them aware with your product portfolio and special offers. Content Marketing Institute contributor Sara McGuire has shared seven visual tactics you can use to improve the performance of your landing pages. McGuire says, “Visuals provide... [Read more]

The eMarketer has made available a Tech Talk on ‘How to Build a Winning Product Detail Page’. In this recording Andrew Waber shares some of the useful tactics to help marketers build a strong product detail page. eMarkter team says, “A downside of ecommerce is the inability to see and feel items prior to purchase, making product... [Read more]

You must be aware of Twitter Threads by now. Tweet Threading allows you to tell a developing story or resurface a related Tweet. The Threads help you effectively promote your brand over Twitter. We can create Tweet Threads in two ways. Buffer contributor Alfred Lua has shared the results of an experiment that revealed how Twitter Threads can increase... [Read more]

The chatbots have proved to be immensely useful to the brands as they have been able to stay in constant touch with their customers online. With advanced programming initiatives these bots are able to deliver the quality customer service to the customers in an effective manner. ReadWrite contributor Akansha De has shared four ways the chatbots are putting... [Read more]

Video marketing is one of the most essential tactics that we marketers have been utilizing in different forms. The Facebook Live video has added one more option for us to reach newer audience in a different way. With different kinds of content policies and formats it is possible to improve the effectiveness of your video marketing. Business 2 Community... [Read more]

The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s... [Read more]

Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the... [Read more]

All brands try to keep their customers happy by staying connected with them. The AI wave has strengthened these efforts. Forbes contributor Robert Glazer has shared three ways to help marketers make their customer relations more fruitful. Glazer says, “The key is to stay human with your marketing, and make sure your technology supports... [Read more]

The Buffer contributor Brian Peters has published a new podcast titled ‘5 Data-Backed Social Media Trends You Need to Know for 2019’ . The podcast highlights five major trends. Peters says, “2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online... [Read more]

Experiential marketing campaigns help you cultivate customer loyalty and retain them for longer period. This form of marketing provides the customers with a close feeling of what you are offering them with. Entrepreneur magazine contributor Jeff Snyder has shared four content strategies to make your experiential marketing campaigns stand out. Snyder... [Read more]

We know that the content keeps working year after year. But we need to keep it in the eyes of the search engines to get the desired traffic to the sites. The Content Marketing Institute columnist Ann Smarty has shared three tools that marketers can use to get more organic search traffic using their old content. Smarty says, “You spent... [Read more]

Gaining new insights is a way to help yourself improve your sales and marketing. Various marketers’ blogs make it possible for everyone to improve their knowledge on how sales can be improved. HubSpot’s Aja Frost has shared 27 blog posts focused on sales enhancements to help brands and marketers raise their business. Talking about... [Read more]

SEO has been the key driver in helping businesses enhance their global reach. By developing a search engine friendly strategies you can get more done in the new year. The Digital Marketing Depot is hosting a webinar on ‘Intelligent Search Strategies for Better Conversions in 2019’ on Thursday, January 24, 2019 at 2.00 pm EST. The DMD... [Read more]