Guide to Podcast Advertising and Sponsorships - IM NewsWatch, May 22, 2024

May 24th, 2024 at 12:38 pm EDT
Internet Marketing NewsWatch
Friday, May 24, 2024

Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide [Guide]

Search Engine Journal has published ‘Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide’. The SEJ team says, “INP measures how quickly your website responds to user interactions – for example, a click on a button. More specifically, INP measures the time in milliseconds between the user input and when the browser has... [Read more]

Link Building for SEO: A Guide to the Basics [Guide]

Link building is the backbone of online visibility, boosting website credibility and authority by establishing connections across the web. It enhances search engine rankings and drives organic traffic, amplifying brand reach and fostering trust among users. Semrush has published ‘Link Building for SEO: A Guide to the Basics’. Rachel Handley... [Read more]

Guide to Podcast Advertising and Sponsorships

Podcast advertising and sponsorships offer brands a unique opportunity to reach engaged, niche audiences through personalized and trusted endorsements. These partnerships can drive hihgh levels of listener trust and conversion, enhancing brand recognition and loyalty. HubSpot contributor Pamela Bump has published a detailed article on podcast advertising... [Read more]

AI Chat Agent: highly trainable AiChatAgents are the future of leadgin #ad

AI Chat Agent, new software being launched today, lets you customize AI agents to reflect your unique voice and expertise. Here are the benefits: You Never Miss a Beat Your business is always on, day and night. With AI agents, every lead gets captured and every question gets an answer, even while you sleep. All-Star Team, No Salaries AI Chat Agent... [Read more]

AI Updates Go Personal [Video]

Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications... [Read more]

How to Optimize Your Videos to Reach More of the Right People [Podcast]

Optimizing video content is essential for improving visibility and engagement, as it ensures that videos reach the right audience effectively. High-quality, well-optimized videos can significantly boost viewer retention and drive better performance across digital platforms. Social Media Examiner has published the... [Read more]

2024 Digital Engagement Benchmarks, May 29 [Webinar]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement... [Read more]

Dropify AI: Dropshipping Secrets of High Earners #ad

Dropify AI was just released. This is about running a highly profitable dropshipping store in minutes regardless of whether you are a complete beginner or an advanced marketer. Beginners can be successful with this system because it requires absolutely no experience. Everything is completely automated for you to easily create and maintain a going business. With... [Read more]

How to Master the Instagram Algorithm in 2024 [Video]

The Instagram algorithm prioritizes content that users are likely to engage with, based on factors such as user interests, relationships, and recency of posts. It dynamically adjusts to promote personalized and relevant content, enhancing user experience and platform engagement. HubSpot has published a new video ‘How to Master the Instagram Algorithm... [Read more]

The Future of Measurement: Use AI to Elevate Marketing ROI, June 11 [Webinar]

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday,... [Read more]

Checklist On Recovering From A Google Update

Google search updates are crucial for maintaining the relevance and accuracy of search results, and improving user experience by delivering the most pertinent information. Regular updates also help combat spam and enhance the visibility of high-quality content, supporting fair and effective online searches. Search Engine Journal contributor Dan Taylog... [Read more]

PLR Stack 2024: Massive PLR Bundle of Quality DFY Content #ad

For one week, through May 30th, PLR Stack 2024 gives you access of over 40+ products with a real value of over $2,100 for a tiny fraction of the cost. PLR Stack 2024 is a collaborative effort by more than 40 online business owners who have all contributed a product that will help you accelerate your content creation. You will recognize many of the... [Read more]

Enterprise SEO Platforms: A Marketer’s Guide [Guide]

Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s... [Read more]

Steps To Create Your Marketing Calendar

A marketing calendar is a strategic tool that helps businesses plan and organize their marketing activities over a set period, typically a year. By outlining campaigns, promotions, and important dates, it ensures cohesive messaging, timely execution, and effective allocation of resources. HubSpot contributor Ramona Sukhraj has published an article featuring... [Read more]

How to Use Strategic Networking to Grow Your Agency [Podcast]

Strategic networking involves purposefully building and maintaining relationships with individuals or groups who can provide valuable opportunities, insights, or support. It’s about identifying key connections aligned with your professional goals and nurturing those relationships through genuine engagement... [Read more]

VoiceClonerAI: Clone any voice in 16+ languages #ad

VoiceClonerAI introduces a new era in voice technology. Unleash its power to discover a remarkable innovation that takes voice replication to a new level of accuracy and realism. This is not just a tool, but a game-changer, allowing you to generate speech so lifelike it mirrors human nuances and characteristics. Imagine the ability to create audio content... [Read more]

Everything You Should Know About New ChatGPT and Gemini Features

Combining ChatGPT and Gemini for marketing presents an innovative approach that merges the power of conversational AI with precise ad targeting. Content Marketing Institute has published an article featuring recently added ChatGPT and Gemini features. The CMI team says, “The most interesting thing in both OpenAI and Google’s announcements wasn’t... [Read more]

The New Measurement Methods You Need to Master, June 5 [Webinar]

Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider when evaluating campaign impact and budgets. Adweek... [Read more]

5 Ways OpenAI’s GPT-4o Changes Marketing [Podcast]

GPT-4o represents a significant leap in AI capabilities, boasting unparalleled language understanding and generation. With its advanced architecture and extensive training, GPT-40 pushes the boundaries of natural language processing, revolutionizing various fields from content... [Read more]

20 "AI Employees" for doing all your marketing tasks #ad

AI Employees gives you the opportunity to use what may be the world's first AI App powered by Google's highly trained and experienced team of 20 "AI employees".... [Read more]

Using LinkedIn as a Marketing Venue

LinkedIn is often seen as a venue for networking with others in your industry, building a web of connections that may, over time, advance your career. It certainly is that, but it can also be a tool for making immediate sales, not just by placing ads on the site, but also by the content of your posts. You can place a Call to Action in your posts, asking... [Read more]

Watch Out; Gmail users may be tricked by real-looking fake emails

Many of our readers use Gmail for their email, which prompts us to share this warning. A vulnerability has been found in Gmail that can let bad actors “spoof” famous companies even though those companies have “verified” email addresses, as shown by a checkmark (✔️, but blue) by their addresses. Microsoft has published a... [Read more]

Selective marketing automation benefits online marketers

We all are pressed for time. We need more marketing automation so we can get more done in the time we have. But some tasks benefit more from automation than others. Choosing the right tasks to automate is important to get the most bang for your automation buck.” Kiran Shahid has a new article to address this choice when it comes to social media,... [Read more]

Munch: new traffic strategy taking the online world by storm #ad

Munch is changing the way we think about getting traffic, and we are sharing the news with our readers. We recommend anyone looking to start or grow their business online look into this to see whether it's applicable to your buisness.... [Read more]

AI Advances in OpenAI and Google Gemini

OpenAI and Google both introduced new AI advances in their respective artificial intelligence systems recently. OpenAI unveiled GPT-4o, an all-encompassing multi-modal application with enhanced voice and vision capabilities. Here’s how Open AI describes its update: GPT-4o (“o” for “omni”) is a step towards much more natural human-computer... [Read more]


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