Retargeting or remarketing is an online advertising tactic that helps you to keep your product ads in front of bounced traffic after they leave your website. It gives you a chance to win back the lost prospects. Social Media Examiner’s Grace Duffy has published a podcast ‘Facebook and Google Make Retargeting Harder: How to Prepare’... [Read more]

Retaining customers for a longer period of time is the necessity for business growth. Loyal customers can help you to promote your business too. Social Media Examiner team has published a new YouTube video ‘How to Create Loyal Fans Who Love to Promote Your Business’ featuring Pat Flynn. SME team says, “Are you struggling... [Read more]

seoClarity’s Tyson Braun has published a Guide to Successful Site Migration. This guide also includes a checklist to help you in your website migration process. Braun says, “We’ve assisted multiple clients in website migrations. We even developed a proprietary migration framework – SEMS (standing for Search Equity Migration Strategy). In... [Read more]

Video is a great tool that has been empowering marketers for several years. Well-crafted video content can help you to promote your business to the right mass. Impact team is hosting a webinar on ‘8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26 at 2:00 PM ET. The Impact team says, “When... [Read more]

Personalization helps you to move closer to your audience. By creating personalized content you can influence people and simultaneously promote your products. eMarketer is hosting a webinar on ‘Insights to Action—Create and Deliver Personalized Content’ on Tuesday, February 5 at 2:00 PM ET . The eMarketer team says, “eMarketer... [Read more]

A strong social media marketing plan plays key role in enabling your brand to reach more people. Study of successful companies and their campaigns can help you to plan your strategy. Content Marketing Institute’s Jodi Harris has shared a three-step guide to create a strong social media marketing plan. Harris says, “Here’s how... [Read more]

HubSpot contributor Kristen Baker has published ‘Ultimate Guide to Product Marketing in 2020’. With this guide you can learn about the power of product marketing, how it can help your bottom line, and impact the success of your products and more. Baker says, “What makes product marketing unique? How is it different from... [Read more]

Social media platforms enable you to reach your target audience and promote your products with a blend of different tools. Of course social media can strengthen your business, but even a small mistake can harm your business. Search Engine Journal contributor Julia McCoy has shared 25 things that you should avoid doing on social media. McCoy... [Read more]

Increasing productivity is one of the major concerns of organizations today. You can do it by referring to proven strategies and imitating them. ClickZ team is hosting a webinar ‘How To Turn your Agency’s Productivity into a Growth Machine’ on Wednesday, February 5, 2020 at 1.00 pm EST. ClickZ team says, “Right now your... [Read more]

eMarketer is hosting a webinar on ‘Personalization ‘Must-Haves:’ The Blueprint for Success at Scale’ on Tuesday, February 5 at 1:00 PM ET . The eMarketer team says, “Join us for “Personalization ‘Must-Haves:’ The Blueprint for Success at Scale,” and learn how to: Lay the foundation: Organize... [Read more]

Social media domain continues to grow with new players like TikTok and Wikipedia’s WT.social. With the rise of these new platforms, the number of social media users are also growing constantly. To help you identify right social platforms to use in marketing, Search Engine Journal’s Kristi Kellogg has shared an article highlighting... [Read more]

In Marketing’s Paul Hewett has published ‘Google Marketing Tools: Ultimate Guide’ to help you improve your marketing performance with Google’s tools. This comprehensive guide will help you to learn about various tools and how to use them. Hewett says, “This month we launched our Google Marketing Platform Singapore meetup.... [Read more]

TikTok has become a fast growing social media community preferred by several companies and marketers. With right tools and techniques you can get more followers and use TikTok to boost your marketing performance. Jeff Bullas has shared an article highlighting 10 TikTok tools to quickly grow your audience. Bullas says, “If it is out... [Read more]

LSI (Latent Semantic Indexing) keywords are words and phrases that Google sees as semantically-related to a topic. In most cases LSI keywords are synonyms to the word searched for. Ahrefs’ Joshua Hardwick has shared a comprehensive article on LSI keywords. Hardwick says, “Latent Semantic Indexing (LSI), or Latent Semantic... [Read more]

eMarketer team has published a new podcast episode ‘The Significance of Google’s New Look’. in this episode eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google’s redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the... [Read more]

Your content speaks for you. It helps you to build an authority in your domain. Quality content also enables you to secure links for improving the SEO prospects. Search Engine Journal’s James Brockbank has published an article highlighting five types of interactive content that can be used to attract more links. Brockbank says, “Here... [Read more]

Organic website traffic is something every publisher dreams of. More organic traffic means better quality content that enables you to create a lasting impact on your visitors. Search Engine Guide contributor Robert Clough has share three ways to improve your organic web traffic. Clough says, “Your business site appears at the top... [Read more]

Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in... [Read more]

You can grow your business by building great customer relationship. Customer experience has become the buzzword today since it helps you to achieve your business goals. Digital Marketing Depot team is hosting a webinar on ‘Bridge the Gap between Marketing and CX’ on Thursday, February 20, 2020 at 1.00 pm EDT. DMD team says, “Join... [Read more]

Improving marketing effectiveness and improving the ROI is the major concern of most marketers today. We can do this by following successful marketers and their companies. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘How to Get Personal With Your Marketing’. Listen to this podcast episode... [Read more]

Google keeps rolling its algorithm for making the search experience easy for its searchers. But when it comes to the publishers, they have to make changes in their strategies to continue securing higher SEO ranks. MOZ team has published a new Whiteboard Friday video ‘SEO for 2020’ featuring Britney Muller. MOZ team says, “It’s... [Read more]

Video marketing is a great way to persuade more people and increase your sales. It enables you to reach your target audience via multiple channels. Social Media Examiner’s Sanket Shah has shared three ways to help you convert your YouTube viewers into subscribers and leads. Shah says, “Is your YouTube marketing delivering results?... [Read more]

Search engine optimization tasks involves several tools. Chrome as web browser provides you a great way to use its extensions for smoothly running your SEO tasks. Ahrefs’ Joshua Hardwick has published new YouTube video to share information on useful Chrome extensions for SEO. Hardwick says, “Do you love SEO Chrome extensions? Have... [Read more]