Google Calendar can help you to efficiently schedule your tasks. By discovering all of its features, you can make the most from this service. HubSpot contributor Ginny Mineo has shared 21 Google Calendar features that can make you more productive. She says, “Google Calendar can start to feel a lot less simple the more events you have on your agenda.... [Read more]

When it comes to social media marketing, Facebook stays on top of the list. With 2.8 billion monthly active users, Facebook presents a big marketing opportunity for all businesses. HubSpot has published ‘63 Facebook Statistics to Know for 2021′ to help you learn more about Facebook and its impact Kayla Carmicheal says, “Whether you... [Read more]

A sales process refers to a series of repeatable steps a sales team takes to move a prospect from an early-stage lead to a closed customer. HubSpot has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create a strong sales process. The HubSpot team says, “We’ve created this guide to help you find the best... [Read more]

Dr Loy, High Blood Pressure Dr. Loy Puckett, MD has just released new medical PLR content for marketers in a medical niche. This time the topic is Diabetes. You may recall that over the last year he has released PLR in several medical specialties, such as: • Chronic Kidney Disease • Diabetes • Arthritis. Now he is tackling one of the most important... [Read more]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web. SEOSLY’s Olga Zarzeczna has published a guide called ‘Tools To Measure Core Web Vitals’. She says, Here are 17 different tools you can use to measure Core Web Vitals both in... [Read more]

While creating content, your content teams face so much pressure to work quickly. To produce creative content, they need to combine various formats into one so that the audience’s attention could be captured. Content Marketing Institute is hosting a webinar ‘The Rights Stuff: How to Build Content Checks into Your Workflow’ on Thursday,... [Read more]

Proper planning and organization are two pillars of running any successful business. With a clear mindset, you can have a clear goal to take your business to the next level. Hearty Work Organizing has shared some useful tips and strategies to help you organize your work. The HWO team says, “Where will you be in a year? Will you be as organized... [Read more]

The mobile phone culture is firmly embedded in modern society. All over the world people have flocked to these phones for convenience and for powerful flexibility. With the right apps, they can do virtually anything a computer can do. You use apps; we all do. There’s a business opportunity in that fact. Somebody can profit from selling apps, and... [Read more]

Reading the books the deal with your domain can help you grow your knowledge resulting in a better grip over your business. To help women entrepreneurs empower themselves, Jenny Melrose has published a list of useful books. She says, “Time is always well spent when you’re continuing to educate yourself which is why I’ve put together 15 Best... [Read more]

On-page SEO refers to the optimizations made within one specific web page of the website. For example, a meta description is a unique on-page SEO element that differs from web page to web page. SEOSLY’s Olga Zarzeczna has published a guide called ‘On-Page SEO Checklist For 2021’. She says, “The essential on-page SEO checklist... [Read more]

SEO copywriting has become a requirement in the past few years. It is crucial for every business, but especially for those in the eCommerce space. Inflow contributor Kate Miller has published the ‘Complete SEO Content Writing Guide for Effective Website Copy’. She says, “The specifics of your SEO copywriting strategy will depend upon... [Read more]

Dr. Loy, High Blood Pressure Daven Michaels is coming to visit IM NewsWatch in our Conversations webinar series. He is an experienced online marketer who has a lot to share with those of us who are not quite as far along in our career. He will share his experience in a particular project that turned out to quite successful for him. He titles his talk... [Read more]

Building an SEO-ready website is the need of the hour. You can achieve business success by building a website that attracts more visitors and helps you grow your sales. Bruce Clay has published a new blog post highlighting four stages of an SEO-driven website launch. He says, “When launching a website, there are four stages to consider, each with... [Read more]

Building and managing a WordPress site is extremely easy even for people with minimum technology skills. But with proper guidelines, you can save a lot of your time while building a WordPress site. Search Engine Journal contributor Brian Harnish has published a guide called ‘How to Build a WordPress Site in 24 Hours’. He says, “WordPress... [Read more]

Google Chrome is not just a web browser. It helps web users enhance their productivity. It is quite useful to grow our marketing performance too. Search Engine Journal contributor Maddy Osman has published an article highlighting 13 Google Chrome extensions for digital marketing and SEO. He says, “Here are 13 great options available as Chrome... [Read more]

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most others... [Read more]

Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is... [Read more]

As we know, machine learning (ML) has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities? Content Marketing Institute is hosting a webinar ‘Unlocking Machine Learning for Marketers: Harnessing Data to Personalize... [Read more]

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn... [Read more]

Automating any part of marketing is a win. Automating messaging (which is at the heart of modern online marketing) is a super win. WhatDROID is breakthrough software that can save hours each week, freeing marketers for more creative activities. WhatsApp is the largest messaging application online, with more than 1.3 billion active users globally. Email, on the other hand, has a declining open rate, and even when the email is opened, the click-though rate on links in the email is also declining. WhatsApp messages are opened at the rate of 88%-98%. This is also backed by serious engagement with the content of the message... [Read more]

Psychographic segmentation is the process of separating or grouping an audience based on those psychological qualities. Unbounce contributor Melanie Deziel has published a step-by-step guide to Psychographic segmentation. She says, “Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile... [Read more]

LinkedIn is a platform that provides you exposure and enables you to reach the targeted audience. With a proper marketing strategy, you can use this platform to make most from the social media. Social Media Examiner has published a video ‘LinkedIn’s New Company Page Features, New Personal Profile Features, and More’. The SME team says,... [Read more]

Video is an essential element of your marketing mix. It helps you grow your reach and persuade your target audience to take an action. Social Media Examiner has published a video ‘How to Structure Marketing Videos for Success’ to help you achieve video marketing success. The SME team says, “Want to market your business or products... [Read more]

WordPress is one of the most popular and used content management systems today. In this CMS, comments are powerful and can enhance your site. It can encourage discussion and allow you to interact with your readers, and help build a community. Quick Sprout’s Lars Lofgren has published an article titled ‘How to Disable Comments in WordPress’... [Read more]

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits. Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts. She says, “Here are 15 options to create more effective conclusions. 1. Address multiple points When writing conclusions,... [Read more]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’... [Read more]