To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural... [Read more]

Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “According to Sales for Startups, marketers who use buyer personas enjoy 73% higher conversions than those who don’t. After all, if you don’t know who you’re aiming your efforts at, how will you... [Read more]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective Google Advertising in 2024’. The... [Read more]

Voisi AI is all you need for your audio creation needs. You’re likely already familiar with text-to-voice, voice-to-text, or other voice processing applications. Voisi AI is unlike any other voice processing product on the market. This tool incorporates all the capabilities of existing voice or audio AI apps and enhances them. For example, some... [Read more]

ChatGPT for LinkedIn can assist in crafting personalized messages, optimizing profiles, and generating engaging content for posts. It also helps in networking by suggesting professional responses and providing insights for career growth. MarketingProfs is hosting a webinar ’10 Ways Humans Can Get More From LinkedIn Using ChatGPT’ on Tuesday,... [Read more]

AI audit prompts guide the evaluation of AI systems, ensuring transparency, fairness, and compliance with ethical standards. They help identify potential biases, data inaccuracies, and risks in AI algorithms. Orbit Media Studios has published a new video ‘How to write AI audit prompts for improving everything in your marketing’ featuring... [Read more]

AI enhances Facebook advertising by optimizing targeting and personalizing ad content, improving engagement and ROI. It also automates data analysis, enabling more effective audience segmentation and ad performance predictions. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. The... [Read more]

Have you heard about Chris Reader? He’s making quite a splash in the online world. He wrote The Foreign Traffic Blueprint to tell you about how he did it and how you can, too. Imagine this – he says his most successful weeks online have raked in over 100k. That’s more money than most people earn in an year. Would you believe that just... [Read more]

Cyberclick has published a new video ‘Marketing Automation 101: The Definitive Guide for 2024’. The Cyberclick team says, “Get ahead in the digital marketing game with automation! This video covers everything you need to know about marketing automation, from its benefits to the best tools like Hubspot & Marketo: these platforms... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms... [Read more]

Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI... [Read more]

Neil Napier and his team has created Slick, which gives you a foolproof technique to transform your existing videos into viral short reels…Moreover, you can even to monetize other people's YouTube videos and use them to expand your business on any video platform…... [Read more]

PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI. Search Engine Land contributor Sophie Logan has published an article featuring fours steps... [Read more]

Audience engagement is crucial as it fosters a deeper connection, ensuring that the message resonates and creates lasting impact. Active engagement also encourages feedback, enabling more meaningful interactions and better communication outcomes. Search Engine Land contributor Laura Nguyen has published an article featuring useful strategies and techniques... [Read more]

Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.... [Read more]

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas. MarketingProfs is hosting a webinar ‘Unlock Growth: The Power of Signal-Based GTM Strategies’ on Thursday, September 19, 2024, at 11:00 pm ET. The MarketingProfs team... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Playbook For Building A $1 Billion Creator Business’. The HubSpot team says, “Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the... [Read more]

SEO (Search Engine Optimization) involves optimizing a website to improve its visibility on search engines, driving organic traffic. Web optimization enhances the overall performance, speed, and user experience of a site, contributing to better search rankings and engagement. HubSpot contributor Erin Pennings has published an article featuring useful... [Read more]

Imagine crafting stunning websites (and, if you run an agency, acquiring new clients for these sites effortlessly.) This is made possible by WebHub AI. WebHub AI is engineered to optimize your workflow and significantly enhance your productivity.... [Read more]

Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including... [Read more]

Crawl budget refers to the number of pages a search engine like Google crawls on a website within a given time frame. It is influenced by factors like site health, page importance, and server capacity. Search Engine Journal contributor Aleh Barysevich has published an article featuring nine tips to optimize crawl budget for SEO. He says, “Crawling... [Read more]

This is a reminder for the Adweek webinar to be held on September 12, 2024. New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek... [Read more]

New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting a webinar ‘How AI Is Revolutionizing Marketing Automation’ on Thursday,... [Read more]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are... [Read more]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually... [Read more]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien... [Read more]