The Digital Marketing Depot is hosting a webinar on ‘The New 5Ps of Marketing’ on Thursday, February 14, 2019 at 1.00 pm EST. The DMD team says, “Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on,... [Read more]

Omni-channel marketing leads to the use of multi-channel sales approach for providing the customer with an integrated shopping experience. It allows the customers various options to make a purchase. ReadWrite contributor Brad Anderson has shared seven things that we may experience in the omni-channel marketing domain. Talking about the omni-channel... [Read more]

Conversion Rate Optimization (CRO) is an important part of your business strategy. The CRO process enables people to take action on your website. HubSpot contributor Ben Cotton has published a guide to conversion rate optimization (CRO) for helping marketers convert more customers. Highlighting the importance of the CRO, Cotton says, “Once... [Read more]

Wildfire Concepts headed by Cindy Donovan has found a way for you to engage with experienced online marketers to get them to promote your quality content. These marketers will happily send high quality real trackable traffic to you by sharing your content. The system is based on a collective cross-promotion group called Traffic Ivy. The result of this... [Read more]

A marketing and sales campaign is aimed at creating a greater impact that leads to improved sales performance. Observation and trial-error is the key to creating campaigns that get desired results. HubSpot columnist Sean Higgins has shared five ways to help marketers create successful sales campaigns. Higgins says, “Here’s how you can turn your... [Read more]

You need to evaluate the effectiveness of your content marketing efforts so that you can improve your campaign performance by making required changes. Content Marketing Institute’s Cathy McPhillips has shared six tips to help marketers measure the performance of their content marketing campaigns. McPhillips says, “Measuring content marketing... [Read more]

Content marketing is doing wonders for most businesses. It can do so only when you have produced fresh and creative piece of content. Copyblogger’s Stefanie Flaxman has shared some useful tips to help you turn your contend ideas into a series of publication. Flaxman says, “If you produce one piece of content a week, the installments below... [Read more]

Here’s a guest post by Sherisse Rogers. When you’re starting off as a blogger its seems like there is a neverending list of things you need to do to make your blog successful. You have to: Have a nice design Posts regularly Build an email list Create a lead magnet to help grow your list Network with other bloggers Find good affiliate offers And... [Read more]

A landing page is the gateway for new prospects who could turn out to be our lifelong customers. A well-designed landing page can play a pivotal role in getting all the success to your small business. Business 2 Community contributor Deb Dey has shared some landing page examples that can help you design an effective landing page. Dey says, “Landing... [Read more]

The Entrepreneur magazine team has published a video featuring Micah Cohen on ‘This Photo-Sharing App Stands By an Authentic Marketing Experience’. Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20. The company recently switched from a big sales... [Read more]

Humans can be handled easily by understanding their psychological behaviour. When you empathize with your customers, you are making sure that they are going to be loyal to you. In the next episode of Buffer podcast ‘6 Powerful Psychological Biases and How They Influencer Human Behavior Online’, Brian Peters shares some useful advice... [Read more]

The Pay Per Click (PPC) marketing is one of the most convenient options for the marketers as they need to pay only when a user actually reaches your website. Proper optimization of your PPC marketing campaigns can help you grow your sales. The WordStrem team has shared six ways to help marketers improve the PPC conversion rate. WordStream... [Read more]

WordStrem contributor Lisa Smith has compiled a list of top 10 SEO tools that marketers want in 2019. Smith says, “If you happen to be evaluating your own toolkit, 70 is an overwhelming number of options, isn’t it? So we trimmed that list down for you. Here’s a closer look at the most popular tools marketers say they’ll use in the coming... [Read more]

The way you design and deploy your content marketing campaigns helps you in reaping better outputs. Small Business Trends contributor Ann Smarty has shared nine tools that can help you in creating better performing content marketing campaigns. Smarty says, “Content marketing is one of the fastest moving industries. These days a digital... [Read more]

A clear and strong marketing strategy helps you prepare and execute your marketing campaigns with a focus. It helps you to concentrate and stay focused for all your marketing efforts. Small Business Trends contributor Annie Pilon has shared ten ways to evolve your marketing strategy. Pilon says, “Your marketing plan shouldn’t stay stagnant... [Read more]

Customer reviews help your prove your business’ uniqueness and authenticity. The customer reviews also help you in attracting new customers. Small Business Trends team has shared nine ways to correctly utilize your customer reviews. The SBT team says, “Any business that doesn’t have an effective customer review strategy in 2019... [Read more]

Your website is the first thing perhaps your online prospects get to see. So it is important to deliver a great first impression as it will lead to further customer journey. In the process of website design and development there are plenty of things that we learn from others so that we could avoid mistakes. Entrepreneur contributor Gene Marks has shared... [Read more]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting... [Read more]

SEO has been the key driver in helping businesses enhance their global reach. By developing a search engine friendly strategies you can get more done in the new year. The Digital Marketing Depot is hosting a webinar on ‘Intelligent Search Strategies for Better Conversions in 2019’ on Thursday, January 24, 2019 at 2.00 pm EST. The... [Read more]