Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience. Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan. She says, “Building your content plan can seem intimidating.... [Read more]

HubSpot has published ‘How to Get Verified on TikTok: A Step-by-Step Guide‘. Erica Santiago says, “At its core, TikTok verification means that the account is verified to belong to the person or brand it represents. You’ve probably noticed that your favorite brands, musicians, creators, and public figures sport a blue checkmark... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Growth Strategy That Grew Hubspot To +$30 Billion’. The HubSpot team says, “How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting... [Read more]

Today, Sean Donahoe is lifting the curtain on the Four Candles Formula Masterclass. This could be the most pivotal financial journey of your life. The Masterclass , starting at 11 AM EST, isn’t just another online course – it’s a gateway to mastering a skill that can unlock $500 to $5K+ days for you. Why This Matters More Than Anything... [Read more]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented... [Read more]

This is a reminder about the SEJ webinar to be held on March 6,2024. SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to... [Read more]

WP Host is WordPress hosting designed for the marketer who needs reliable hosting for a one-time investment. Here are the premium features included in the new hosting platform: ➤ Host & Market Unlimited WordPress Websites & Domains on the Most Reliable Ultraport Servers on the Planet ➤ Get Unlimited Bandwidth to Get Blazing Fast Load Times... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘3 SEO Tips on Aligning with Developers’ featuring Adam Gent. The Similarweb team says, “When it comes to collaborating with other departments, it’s great when it goes as smoothly as possible… but sometimes, it doesn’t. In today’s episode... [Read more]

Search Engine Journal contributor Heather Campbell has published an article featuring top priorities, challenges, and opportunities for SEO in 2024. She says, “Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to... [Read more]

SEO courses can help you improve your website’s optimization, attract organic traffic, and increase conversions. Search Engine Journal’s Loren Baker has published an article featuring the best free and paid SEO courses available online. He says, “Below, we’ve compiled a list of the best online SEO courses available so you can find... [Read more]

According to Seyi Adeleke, the inventor, Ai Talkie is the world’s first AI engine that generates “virtual human” videos that have the potential to go viral on any platform. And this new AI Video Creation Tool is simple to use. All you do is enter a keyword, a URL, a website, an article, or even a blog… And within seconds, Ai Talkie generates... [Read more]

Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Bolster Your EEAT Score and Optimize For SGE’ featuring Kapwom Dingis. The Similarweb team says, “Everyone’s talking about search generative experience or SGE, but what can you do to prepare for its launch on Google? That’s what we’re... [Read more]

In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success. MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter. The MOZ team says, “It’s... [Read more]

Imagine holding a professionally written and designed book in your hands, sharing your story with the world, and leaving a lasting legacy and not having to pay a ghostwriter $800-$1000 or more to produce it.... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Are expert opinions in your content an SEO must?’. The SERP’s Up team says, “Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter... [Read more]

Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the... [Read more]

HubSpot has published a new guide titled ‘How to Use WordPress: Ultimate Guide to Building a WordPress Website’ featuring tips and tricks to build a website using WordPress. Kristen Baker says, “I‘ll cover everything that you need to build your own WordPress site, starting from zero and working up to adding your own content and plugins.... [Read more]

Vumu is live and is the ideal tool for marketing agencies looking to book more local businesses for their marketing services.... [Read more]

MarketingProfs has made available its webinar ‘How Modern Content Marketing Powers Growth’ on-demand. The MarketingProfs team says, “Gone are the days of working high-volume keywords into content and BOOM—ranking on search. Where long-term success is beholden to tech giants. Join Amanda Natividad, VP of marketing for SparkToro, for Beyond... [Read more]

One of the most obvious uses of AI in email marketing is to use stored ideas to create engaging subject lines and personalized content. But as we shall see there are many more uses, as well. Let’s start from th foundations of marketing. Marketing has as its goal to introduce products and services to targeted people. However, effective marketing... [Read more]

Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024. The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips... [Read more]

Google and Yahoo announced new email changes in October 2023. These changes are expected to start on February 1, 2024. The changes are designed to improve the email experience and keep users safe. Digital Marketing Institute contributor Emma Prunty has published an article featuring information about the 2024 Google & Yahoo Email Changes. She says,... [Read more]

Social media marketing is a tool that helps B2B businesses connect with their target audience. It can help increase brand awareness, engage with customers, and drive traffic to a website. Digital Marketing Institute has published a new ebook ‘Social Media Marketing for B2B Marketers’. Julie Atherton says, “This 50-page ebook was written... [Read more]