Good UX design enhances SEO by improving website usability, engagement, and retention. Search engines prioritize user-friendly sites, boosting rankings and organic traffic. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘A discussion of UX for SEO’. The GSC team says, “In this episode... [Read more]

B2B newsletter marketing fosters relationships by delivering targeted, valuable content to business clients. It enhances brand loyalty, drives engagement, and supports lead nurturing. HubSpot contributor Laura M. Browning has published an article explaining B2B newsletter marketing. She says, “Newsletters, like content marketing, “focus on providing... [Read more]

HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025. She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday. I think one way to explain this is that on the weekends, consumers... [Read more]

AI Automation for Small Businesses (just released by Content Sparks) shows you how to exploit the potential of AI tools to streamline your business processes, boost productivity, and simplify your daily operations. This workshop will show you how to choose the right AI tools and implement automation in a way that truly benefits your unique business. As... [Read more]

Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. Adweek is hosting a webinar ‘Best Practices for Creator Campaigns’ on Tuesday, December... [Read more]

An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions. Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages. He says, “From your homepage,... [Read more]

Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand... [Read more]

AI Children’s Book Maker 2500 is for you if you have ever wanted to write a children’s book, for your own children or to sell. Even if you feel you don’t have the skills or the experience. Or just didn’t have time. This new AI web tool turns your dream of writing a children’s book into a delightful reality. AI Children’s... [Read more]

Marketing in 2025 will emphasize personalized, AI-driven strategies and immersive experiences through AR and VR. Sustainability and ethical practices will also shape consumer preferences and brand loyalty. Content Marketing Institute has published a new video ‘2025 Will Be a Bumpy Ride for Marketers’. The CMI team says, “2025 is poised... [Read more]

In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Digital Marketing Depot is hosting... [Read more]

SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility. MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’... [Read more]

SpotlessLink, just released to the public, is more than a standard URL shortener; it is an all-inclusive platform aimed at improving link management, tracking, and user interaction.... [Read more]

Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches. Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language... [Read more]

B2B customer retention hinges on delivering consistent value through personalized solutions and proactive communication. Strengthening relationships via excellent support, loyalty programs, and regular feedback fosters long-term partnerships and repeat business. Search Engine Journal contributor Heather Campbell has made available a webinar replay featuring... [Read more]

Effective marketing in 2024 focuses on trends like personalization, video content, and sustainability-driven messaging to resonate with audiences. Key tactics include leveraging AI for analytics, omnichannel strategies for seamless experiences, and authentic storytelling to build trust and loyalty. Search Engine Journal is hosting a webinar ‘The... [Read more]

Super Affiliate AI tool suite is designed to help you become a super affiliate, and it does its work in less than 60 seconds. In the introductory webinar by Chris Fox and Andrew Fox, you get the complete picture of how this software can help you build your business.... [Read more]

EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research... [Read more]

Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram... [Read more]

Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New... [Read more]

Engagi is an all-new AI-powered Chrome Browser plugin. It works on nearly every social website and lets you create high-quality, relevant content with just a click.... [Read more]

AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively. The latest ‘HubSpot Marketing’ video... [Read more]

AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Developing Strategic Partnerships That Scale With Less Effort’ featuring Pamela Slim. This episode covers the following: Why Marketers Should Care About Partnerships What... [Read more]

Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms. Semrush... [Read more]

Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have... [Read more]

Webinar formats vary from panel discussions and interviews to live Q&A sessions and product demonstrations, catering to diverse audience needs. Interactive workshops and on-demand webinars further enhance engagement and accessibility. MarketingProfs is hosting a webinar ‘7 Unique Webinar Formats You Should Try In 2025’ on Thursday, December... [Read more]