Search Engine Journal has published a new guide called ‘Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners’. The SEJ team says, “E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it... [Read more]

Quality content plays a pivotal role in improving your search engine rankings. Apart from getting new visitors, your content also helps you retain them on your website. Search Engine Journal is hosting a webinar ‘How to Create and Optimize Content for Higher Google Rankings’ on Wednesday, September 29, 2021, at 2.00 pm EDT. The SEJ team... [Read more]

Transitions words such as ‘because’, ‘finally’, etc. help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts. Search Engine Journal contributor Julia McCoy has published an article on how to use transition words to improve SEO performance. She... [Read more]

Banklify is a 1-Click App that “Auto-Builds” and then “Auto-Ranks” a ClickBank affiliate site (with your affiliate links) on Google. If you aren’t familiar with ClickBank, you should be aware that it has been called the world’s largest seller of online information products. Whatever niche you are targeting, it is likely that ClickBank... [Read more]

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover... [Read more]

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. . Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT. The DMD team says, “Join... [Read more]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About... [Read more]

It’s a fact. Background music adds a lot to viewer engagement with a movie or any other video. Audify fills the need for custom music without the expense of a composer. Now you won’t have to pay for expensive stock music from AudioJungle, Bensound, Shutterstock, iStock, VideoBlocks, or any other site. Besides the cost, using the same overused... [Read more]

Effective communication plays an important role in any task. Marketing is something that is very much dependent on strong interpersonal communication. The MarTech and Grammarly team have published a useful article on the importance of communication in marketing. They say, “The marketing function has undergone monumental shifts in the past year,... [Read more]

Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics. MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics. He says, “Much of the way marketers... [Read more]

Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to... [Read more]

Kevin Fahey just released another info product and case study: Traffic Five. Fahey has been online 14 years and has done quite well; millions of dollars, he says, using these same traffic generation methods. These are five traffic methods you need to know about.... [Read more]

Successful content marketing requires creativity and innovation. By developing neer creation and publishing strategies, you can improve your content marketing performance Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Wednesday, October 6, 2021, at 2.00 pm ET. The CMI team says, “Join us and... [Read more]

MOZ has published a new WhiteboardFriday video titled ‘Crawl Budget’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation,... [Read more]

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’. He says, “Digital... [Read more]

Mosh Bari has just released The1Bundle. This is an "all in one" tool that simplifies your marketing life immediately, while reducing your cost, too. Now you can cancel Your Dropbox, hosting, and ClickFunnels monthly payments, and you can fire your graphic designers now. The1Bundle does it all and during its launch, you pay once, not monthly.... [Read more]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing... [Read more]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign... [Read more]

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is... [Read more]

Brett Ingram and Mo Latif have just released new video creation software, called Video Engine Pro. This is a powerful live-action video revolution and point-n-click software that creates multi-dimensional videos that are entertaining, informative, and persuasive.... [Read more]

SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy... [Read more]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In... [Read more]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The... [Read more]

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the... [Read more]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team... [Read more]