Google Marketing Platform – How to Use it in 2021 - IM NewsWatch Newsletter, December 9, 2020

December 9th, 2020 at 7:27 am EDT


 

IM NewsWatch

Wednesday, December 9, 2020

Acquire, Engage, Accelerate: How to Create Killer Content for Each Stage of the Buying Journey, December 9 [Webinar]

Content Marketing Institute is hosting a webinar ‘Acquire, Engage, Accelerate: How to Create Killer Content for Each Stage of the Buying Journey’ on Wednesday, December 9 at 2.00 pm ET. The CMI team says, “No two buyer journeys are alike. Therefore, no two content experiences can be alike. To be successful as a marketing professional... [Read more]

How to Scale Facebook Ads for More Leads or Sales [Video]

Social Media Examiner has published a new video ‘How to Scale Facebook Ads for More Leads or Sales’ featuring Tara Zirker. The SME team says, “Wondering how to scale Facebook ads? Do you know when to increase ad spend or add more audiences? Facebook ads expert Tara Zirker explains how to scale your Facebook ads campaigns. Discover... [Read more]

Google Marketing Platform – How to Use it in 2021

Christian Ashlock, Head of Marketing, Google Marketing Platform has published an article ‘Be ready for 2021 with Google Marketing Platform’ to help you explore how you can improve your marketing in 2021 with the Google Marketing Platform. He says, “This year has taught us that it can be hard to predict what the future has in store.... [Read more]

Easy eCash 2.0: Successful sales software for eBay #ad

Will Allen, along with a team of other successful marketers, is releasing Easy eCash 2.0 at 10:00 EST today. Selling on eBay can reliable online income if you sell the right products and use the right tools. Allen says that his software-based selling system earns him over $40 per day, with only a few minutes of work. And, he has just built a new 2.0... [Read more]

SEO Planning: Aligning to Corporate Goals [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step –... [Read more]

Beginner’s Guide to Meta Tags for SEO [Gudie]

SEMrush has published ‘Beginner’s Guide to Meta Tags for SEO’. This guide is intended to help marketers improve their SEO performance by discovering and integrating meta tags for SEO performance improvement. Connor Lahey says, “If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to... [Read more]

XML Sitemap: Everything You Need to Know

XML sitemaps enable webmasters to tell search engines like Google and Bing about the pages of their websites. By creating sitemaps, you can continue to improve you traffic from search engines. Bruce Clay has published a comprehensive article on XML sitemaps how to create your own. He says, “For SEO purposes, you must build an XML sitemap and keep... [Read more]

InstaWiz software uses Instagram for free daily traffic, leads, sales #ad

You need to be posting to social media regularly. If you post good content, it signals to your followers that you are an expert in your niche. Instagram is a prime site to get and keep followers. That’s because, as the old saying goes, “A picture is worth a thousand words”, and Instagram specializes in pictures. If you are like most... [Read more]

Three Tips to Improve Facebook Ad Targeting to New Audiences

With well-designed Facebook ads, you can continue to reach more audience and generate more sales. Social Media Examiner’s Tara Zikar has shared three useful strategies to improve your Facebook Ad Targeting to new audiences. She says, “Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective... [Read more]

Create Digital Experiences That Engage, December 11 [Webinar]

Content Marketing Institute is hosting a webinar ‘Create Digital Experiences That Engage’ on Friday, December 11 at 1.00 pm ET. The CMI team says, “Take a look at your inbox on any given day, and you likely have multiple emails promoting a virtual event. While this uptick in webinars and virtual conferences has presented professionals... [Read more]

New Pinterest Tools: What Marketers Need to Know [Video]

Social Media Examiner has published a new video ‘New Pinterest Tools: What Marketers Need to Know’ to help you learn about the new Pinterest tools you can use in marketing. The SME team says, “Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special... [Read more]

KDSpy: Your tool for successful Kindle sales #ad

KDSpy is a power tool for authors. It was designed for Kindle authors, but any author can benefit. If you want to publish a book for the pleasure of seeing your name in print, you won’t need this tool. But, if you want to earn passive income by selling books, particularly on Kindle, this tool can be a life-saver. What books should you publish... [Read more]

Voice Search: A No-Nonsense Guide [Guide]

According to a Google report, states that 41% of adults and 55% of teens use voice search daily. With the rising adoption of voice search, it’s high time we adapt to the new voice SEO practices now. Ahrefs has published a new guide called ‘Voice Search: A No-Nonsense Guide’. Joshua Hardwick says, “More people than ever are searching... [Read more]

Your Guide to Real-Time Marketing

Real-time marketing refers to the process of marketing in real, or near, real-time. With this form of marketing, you can approach and sell to your prospects in real-time. HubSpot contributor Rebecca Riserbato has published a short guide on Real-Time Marketing. She says, “Real-time marketing helps you provide relevant messaging that is tailored... [Read more]

Chat Marketing: How to Do It Effectively

Live chat and chatbots have given a new dimension to online marketing. According to a HubSpot study, the average Facebook Messenger open rate is nearly 90%. It is a spectacular number when it comes to reaching out to your prospects online. Content Marketing Institute’s Bojana Voknovic has shared six expert’s opinions on how to make the most... [Read more]

Bring client businesses into ADA Compliance #ad

Generating Local and International business leads for your marketing agency or business consultng practice is now a lot easier with the new software tool called ADA Leadz. It uses a proprietary algorithm to find and ‘prequalify’ Local and International businesses that have non-ADA compliant websites... [Read more]

15 Ways to Promote Your Website

There are several ways you can grow your site reach and strengthen your business. You can also do it by utilizing social media and picking up the right advertising solutions. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website. He says, “I’ve put together these tips on how to increase traffic to your website with... [Read more]

Mike Blumenthal on how to rank in Google Local [Video]

Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal.. He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search.... [Read more]

Optimizing for Holiday SEO Success [Podcast]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step... [Read more]

Linked Assist: LinkedIn Marketing automated #ad

If you want to sell services or products to business people, LinkedIn is the ideal platform. Everyone on LinkedIn is there to enhance their business or their business career. If you can help them, they want to know about it. In contrast, most people are on Facebook for social, family, and friend connections, not for their business... [Read more]

Four Ways to Engage Your Audience with Hashtags

As we know, a hashtag is a keyword or phrase preceded by a hash (#) symbol. On social media platforms, hashtags help a piece of content become more discoverable by other users. Business 2 Community contributor Daniel Hopper has shared four ways to help you improve audience engagement on social media platforms. Hopper says, “The use of hashtags... [Read more]

Growing on YouTube: How to Develop a Loyal Following [Podcast]

By developing a large follower base on YouTube, you can give a boost to your business. With quality video content and effective communication, you can achieve this. Social Media Examiner’s new podcast ‘Growing on YouTube: How to Develop a Loyal Following’ features some useful tips on this. The SME team says, “Want to develop... [Read more]

Three Ways to Create a Strong Live Video Strategy

A YouTube of Facebook live video strategy can help you to reach your audience in real-time and promote your products and services. It also enables you to stay in close touch with them. Social Media Examiner’s Luria Petrucci has shared an article highlighting three useful ways to create a live video strategy for Facebook and YouTube. She says,... [Read more]

Instagram Content Strategy: Creating Content That Draws Customers to You [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Content Strategy: Creating Content That Draws Customers to You’ to help you get better marketing results using Instagram. Michael Stelzner says, “Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To... [Read more]

Strategies to Grow Your Email List

Email is one of the most important and efficient tools in marketing. With a strong email marketing strategy, you can keep your subscribers updated with your offerings. Jeff Bullas has shared an article highlighting some useful strategies to help you grow your email list 10 times. He says, “Imagine if there was a way you could simply get the email... [Read more]

Seven-Step B2B SEO Strategy

SEO is one of the most important elements when it comes to growing your business online. With a well-planned SEO strategy, you can enhance your online reach to acquire new customers. SEMrush contributor James Brockbank has shared a seven-step guide to help you create a strong B2B SEO strategy. He says, “In this guide, we’re going to break... [Read more]

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