Google has made available the Site Kit plugin available for in the WordPress plugin directory. According to Google, Site Kit plugin will enable you “to setup and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content”. Google Product Manager Mariya... [Read more]

By selecting right keywords and adopting current search engine marketing strategies you can get your sites listed in search engine results. With right keywords you give you site an ability to get discovered by the search engines. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Why Discoverability Needs... [Read more]

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your... [Read more]

Impact team has published a new guide ‘Ultimate Guide to Video for Sales’ to help you create effective video content for sales improvement. This 10-chapter guide will help you to create video content that your audience wants. Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What... [Read more]

Social media channels are playing a pivotal role in today’s marketing activities. With clear goal setting and proper planning you can further improve your online business. Buffer contributor Alfred Lua has published a new podcast episode titled ‘9 Social Media Goals You Can Set for Your Business’ to help you use social media for... [Read more]

To start with, let’s define a content hub. A content hub is a page with different types of aggregated content (such as blog posts, webinars, podcasts, images, social media content and user-generated content) focused on a specific topic. You can use content hub to strengthen your marketing efforts. Hallam contributor Elle Pollicott has shared... [Read more]

A well-planned and well-maintained blog can be a great asset in your online business journey. To help you create your first blog, Quick Sprout contributor Lars Lofgren has shared a 12-step guide. Lofgren says, “I’m going to walk you through the 12 steps to start a blog, which are particularly useful for beginners who have never done... [Read more]

Google Search Console platform allows you to gain an accurate analytics of how your site is performing. You can also identify technical issues with your site’s content with its help. SEMrush contributor Nick Brown has published ‘Definitive Guide to Google Search Console’ to help you correctly use the GSC platform. Brown says, “Using... [Read more]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords.... [Read more]

Proper analysis of your customer data along with the sales figure can help you to cultivate an insight into your marketing process and scope for it improvement. HubSpot contributor John Hall has shared an article highlighting 10 useful reporting and business intelligence tools for marketers. Hall says, “Reporting tools should do more... [Read more]

HubSpot has published a new guide to help Internet marketers improve their sales with LinkedIn marketing. The guide is entitled ’37 Tips for Social Selling on LinkedIn’. You can download this free guide and learn some useful tactics to improve social selling. HubSpot team says, “In a world where 90% of decision makers don’t... [Read more]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal... [Read more]

You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions... [Read more]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the... [Read more]

Thunderhead and Marketing Week have released a new report titled ‘Letting The Customer Lead’. In this report, the companies try to “investigate the evolving role of customer-led journeys for customers and corporations”. Thunderhead team says, “In conjunction with Marketing Week, Thunderhead has conducted new... [Read more]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer. Any tips and any... [Read more]

Today your business is backed by your active presence on different online channels. If you have good number of followers on various social media platforms, you can benefit from it. HubSpot contributor Rebecca White has shared 16 ways to build your online presence. White says, “According to Adaptive Marketing, 97% of consumers use the... [Read more]

Lead generation is a key to continuous business growth. To get more people to your websites, you need to understand what they want and offer it to them. It could be done with data analytics. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at... [Read more]

SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am... [Read more]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]