Search Engine Journal contributor Julie Joyce has published an article featuring 10 Google Analytics alternatives. She says, “They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and/or plans. 1. Matomo Matomo, formerly Piwik, lets you import historic Google... [Read more]

Technical marketing is the process of increasing a product’s awareness to audiences that have a deeper, technical understanding of how a product works. HubSpot contributor Izzy Green has published an article explaining technical marketing. She says, “Technical marketing is a crucial part of any marketing strategy. It’s particularly important... [Read more]

Marketers are often asked to create Sales-supporting content. Yet up to 70% of that content goes unused. MarketingProfs is hosting a webinar ‘Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content’ on Thursday, July 20, 2023, at 2.00 pm ET. The MarketingProfs team says, “Discover how a research-backed formula... [Read more]

ReviewRevolution provides a way to get high quality, targeted traffic that converts, and it is fully automated with ChatGPT. In fact, it creator says it’s the easiest, fastest and most effective way to get the highest quality traffic that converts into sales and commissions. Why is that? Because people who read reviews of products are people considering... [Read more]

While 88% of marketers believe they need to increase their use of AI and automation to stay competitive, adoption of these technologies remains low, according to a study conducted by Forrester Consulting on behalf of Intuit Mailchimp. Adweek is hosting a webinar ‘The AI Tools Marketers Actually Need Right Now: It Doesn’t Take a Whole New Tech... [Read more]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like A Pro’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get... [Read more]

MarketingProfs has published a new report ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of our MarketingProfs community’s B2B marketers. The MarketingProfs team says, “Sales teams seem to get easy access to training, and support from leadership for it, because their work directly impacts business... [Read more]

Have you seen SparkClix A.I., the new free traffic app that was built using the power of ChatGPT? Now, with this new software, you can get effortless free traffic by taking advantage of the new ChatGPT from OpenAI. Access now for just $12.95. (If you move your cursor to leave the site, you will get a coupon for this reduced investment): SparkClix A.I.. Look... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Playbook for Marketing-Led Growth’ featuring Amrita Mathur. George B. Thomas says, “The way Amrita Mathur talks about marketing-led growth at Superside suggests that you could easily call it “learning-led growth.” Focusing on what you can learn... [Read more]

This is a reminder for the SEJ webinar to be held on July 12, 2023. Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface,... [Read more]

If you want to breathe new life into under-performing social media accounts, there is hope. Check out this guide on the six ways to revive a social media profile and get started working on yours. Conduct a profile audit for immediate fixes When reviving a stagnant social media profile, conducting a thorough profile audit is the first step toward success.... [Read more]

Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. Loren Baker says, “Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar... [Read more]

Thought leadership content is a brand or individual’s unique opinions and viewpoints packaged into a medium like text, video, or audio. Copyblogger’s Tim Stoddart has published an article explaining thought leadership content. He says, “There are three main components of excellent thought leadership content, and this example hits all of... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Demand Generation Strategy: How to Get Buyers to Line Up to Work With You’ featuring Phillip Ilic. The SME team says, “Need more clients and customers? Looking for a framework you can model to fit your own business? Discover a strategy to... [Read more]

Neil Patel has published a new video ‘Mistakes to Avoid When Launching Your Product’. He says, “When it comes to launching a new product, avoiding critical mistakes can mean the difference between success and failure. The excitement of bringing your creation to market can sometimes overshadow the potential pitfalls that lie ahead.... [Read more]

Copyblogger has published the latest podcast episode ‘Case Study: How The Hustle And Other Newsletters Maximize Email Capture’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘How SEOs and Developers Can Work Better Together’ featuring Helen Pollitt. The MOZ team says, “This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand... [Read more]

A subreddit is a forum dedicated to a specific topic on the website Reddit. According to Reddit, Inc., it has 57 million daily active users participating in more than 100k subreddits containing 13 billion posts and comments. Search Engine Journal contributor Kristi Hines has published an article featuring 43 subreddits for marketing professionals. She... [Read more]

Copyblogger has published the latest podcast episode ‘Here’s How To Spy On Your Competitors’ SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about reverse-engineering someone else’s SEO, and the tactics/tools you can... [Read more]

SERP volatility refers to the amount of fluctuation in the search engine rankings for a particular keyword or set of keywords over a period of time. A high level of volatility means that the rankings are frequently changing, while a low level of volatility means that the rankings are relatively stable. MOZ contributor Adriana Stein has published an... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Internal Link Methods to Improve Your Site Structure’ featuring Sally Raymer. The Rank Ranger team says, “How efficient is the internal linking in your site structure? That’s what we’re talking about today with a lady who enjoys the company of her... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 AI Marketing Skills You Must Learn In 2023’. The HubSpot team says, “Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise... [Read more]

HubSpot has published ‘The Ultimate Guide to Content Marketing in 2023′ featuring useful content marketing strategies. Kristen Baker says, “Content marketing isn’t just publishing a thin piece of content and hoping people will find it. It’s about purposefully tailoring your pages, videos, ebooks, and posts to your target audience... [Read more]

HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ featuring Pinterest advertising tactics. The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world... [Read more]