Zeta Live marketing event will be held live on Thursday, September 29, 2022. Join this event to explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem. This year’s discussions cover the following: The next chapter in digital... [Read more]

The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022. The... [Read more]

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. MarketingProfs contributor Latane Conant has published an article featuring four... [Read more]

UpViral is a major platform for running giveaways and contests, events that generally bring in many new subscribers. It is so prominent in the industry that competitors mention it in their ads. Until Midnight EDT tonight, you can sign up for a $1 2-week trial of UpViral. In that two weeks, you can run at least 1 (maybe even 2) viral events to see how... [Read more]

Digital experiences like webinars and virtual events are now the primary drivers of pipeline and revenue for many companies. MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences for Better Sales Conversion’ on Thursday, September 15, 2022, at 2.00 pm ET. You will learn: How to optimize experiences with content and CTAs Keys... [Read more]

Content marketing is a creative job. With a good grip over language and elaboration of the right ideas, you can achieve your desired goals. Copyblogger’s Stefanie Flaxman has published an article explaining the 10-step content editing process. She says, “Content editing revises an article into a winning presentation. 10 steps to a powerful... [Read more]

Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy. MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords. He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So,... [Read more]

Michael Chaney has launched a lot of products. His 7 Figure Launch System shows you how you can benefit from his experience. In the last decade or more Chaney has lifted himself from a dead end job he hated to substantial success through creating and selling products online. We have bought several of them online. He is now among the top trainers of... [Read more]

An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’. He says, “In this guide, I’ll break down the process and... [Read more]

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance. He says, “A large part of on-page optimization includes making sure that your page... [Read more]

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. Content Marketing Institute is hosting a webinar ‘The Trick to Turning Content Chaos into Content ROI’ on Thursday, September 1, 2022, at 1.00 pm ET. In this webinar... [Read more]

Joshua Zamora, the creator, says it is the best, done-for-you lead-gen app on the market because it bypasses the gatekeeper and puts you directly in-touch with the decision maker.... [Read more]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in... [Read more]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘Tracking... [Read more]

Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. MarketingProfs is hosting a webinar ‘Performance Marketing: How to Do More with What You Already Have’ on... [Read more]

PicMotion is a Windows application that allows your to easily turn an image into a video with just 1 click.... [Read more]

Search Engine Journal contributor Matt G. Southern has published an article featuring Google’s 6 SEO tips for e-commerce websites. He says, “Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools. 1. Ensure Products Are Indexed Googlebot can miss pages when crawling a site if they’re not linked... [Read more]

To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of... [Read more]

Search Engine Land contributor James Hare has published an article featuring the pros and cons of using AI content writing tools. He says, “The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs... [Read more]

VidZura makes it easy to make eye-catching videos like a pro. It is a collection of marketing video templates that you load into PowerPoint to create Hollywood-style Videos. The difference between ordinary videos and cinematic videos is only a few clicks.... [Read more]

Semrush has published ‘The State of Content Marketing 2022 Global Report’. The Semrush team says, “There is no one-size-fits-all approach to creating content at scale, organizing processes, or generating quality organic traffic. But building a content marketing strategy and workflow that allows you to deliver on stakeholder expectations... [Read more]

Organic traffic is those visitors that land on your website from unpaid sources or free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. Search Engine Journal has published an article featuring six ways to improve your organic traffic. The SEJ team says, “We could all benefit from getting back to basics, sometimes.... [Read more]