The RankRanger team has published a new ‘In Search’ podcast episode titled ‘What’s stopping your site from converting?’ featuring Dave Hyman. Listen to this podcast to discover: Which traffic sources convert at the highest rates?Site speed, UI, UX… which technical elements can kill your conversions if not optimized... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘AI and digital paid media: are PPC managers being replaced?’ on Thursday, August 22, 2019 at 1.00 pm EDT. Attend this webinar and learn: The growing complexity and evolution of PPC ManagementWhich PPC tasks can and should be automated…. and which ones shouldn’tTools that will save... [Read more]

Your search engine optimization process depends on how well you are able to target the keywords that are entered in the search engines. Have you ever considered the idea of using the synonyms or related keywords to improve your search engine marketing? The Yoast contributor Marieke van de Rakt has shared an article analyzing the impact and advantages... [Read more]

Google has emerged as one of the widest advertising network with a variety of products. The company’s AdMob platform enables the advertisers to maximize the value of every ad impression using Google’s global ad network. AdMob’s Spencer Johnson has published an article on creating an ideal ad experience using this platform. Johnson... [Read more]

The ClickZ team has published a new report titled ‘The 7 steps for optimizing your campaigns for long-term ROI’. This report details the ways to improve your marketing campaigns and strengthen the return on investment. Download this new report and learn: 7 successful strategies to succeed in a multi-channel worldThe importance... [Read more]

Kathleen Booth, the host of ‘The Inbound Success’ Podcast has published a podcast on ’13 Things I’ve learned about high-performing marketers from my first 100 episodes’. Booth says, “Welcome back to the Inbound Success podcast. My name’s Kathleen Booth. I’m your host, and this is the 100th episode of the... [Read more]

Good customer reviews help you to give the proof of customer satisfaction your brand delivers. By projecting them on your website you can improve your conversion rates. The Search Engine Land contributor Ronald Dod has shared five tips to get more customer reviews. Ronald says, “Here are five relatively easy, common-sense ways to get... [Read more]

Learning about the latest trends and happening in your domain can help you to stay focused on your marketing campaigns and enhance your business presence. The Ahrefs contributor Helen Stark has shared 12 best marketing podcasts that can help you to improve your marketing skills. Stark says, “In our previous article, we focused on podcasts... [Read more]

Quality incoming links help you to improve your credibility in the search engines. By creating quality content for your blogs and websites you can influence more people and get good number of backlinks. The Search Engine Journal contributor Tony Wright has shared four ideas to help you improve link building. Wright says, “Feel free to use... [Read more]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t... [Read more]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt... [Read more]

The Microsoft Advertising team has hosting a webcast ‘The art and science of shopping campaigns’ on Thursday, July 25 at 11.00 am PDT. Watch this webcast to learn useful tips and grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision. The webcast agenda: Branded vs. non-branded... [Read more]

The Merkle Inc. has released the ‘Q2 2019 Digital Marketing Report’. It features several eye-opening findings in the domain of digital marketing. Here are some noteworthy findings from the report: In 2019 quarter 2, the advertiser spending on Shopping grew 38% YoY In this quarter DuckDuckGo was observed as the only US search engine... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How Digital Marketers Leverage Schemas to Drive SEO & Voice Search’ on Wednesday, July 24 at 2.00 PM ET. The SEJ team says, “Join this webinar as our panel of experts discuss top search trends, schemas, and how voice search is impacting online opportunities in 2019. We... [Read more]

Your content marketing performance depends on how people treat it – whether they like it or discard it. It is a challenging task to create the content that makes people read / refer to it and give your links. The MOZ contributor Alexandra Tachalova has shared an article on improving the linkability of your content. Tachalova says, “If... [Read more]

The WordPress system allows you to easily manage your website content and design. It also helps you with several plugins that enable you to deliver a great website experience to your visitors. The Quicksprout contributor team has shared 11 reasons why you should use WordPress for your websites. Lars Lofgren says, “WordPress is a content... [Read more]

To improve your site’s search engine rankings you need to be consistent and up to date in your SEO strategies. Regular technical SEO audits can help you to maintain this consistency. The State of Digital contributor Jo Juliana has shared 10 points that you should consider to perform technical SEO audits. Juliana says, “I have been... [Read more]

Today different businesses are optimizing the social media channels in dynamic ways. Through your Facebook and Instagram presence you can widen your brand popularity and also influence more people. The Social Media Examiner contributor Alexz Miller has shared four ways to sell your products on Instagram. Miller says, “To have success... [Read more]

Hashtags on social networks like Facebook and Instagram help you to promote your content and mark it. Right use of such hashtags can be rewarding in your marketing journey too. The HubSpot contributor Caroline Forsey has published a guide to ‘Instagram Hashtags for 2019’. Forsey says, “Adding one of the most popular Instagram... [Read more]

The Buffer team has published a new podcast episode titled ‘Inside the world of micro-influencers, the influencer strategy getting the best results today’. Listen to this podcast episode to learn how micro-influencers are propelling the influencer marketing domain. Inside the world of micro-influencers, the influencer strategy getting... [Read more]

For promotion of our brand and service we have several tactics other than direct online marketing in the form of content marketing and ads. There are several paid media channels assure good returns on your investment. The HubSpot contributor Kelsey Meyer has shared an article on paid media. Meyer says, “Combining earned, owned, and paid... [Read more]

When you are publishing on the social media you want your content to be popular among your followers. And the popularity reflects in the forms of likes and comments. The HubSpot contributor Sophia Bernazzani has shared 13 tips to help you get more comments on Instagram this month. Bernazzani says, “In this post, we’ll give you a... [Read more]

Google’s Data Studio is reporting solution to help you analyze and interpret the Google Analytics data effectively. The Google Marketing team has published a YouTube video on ‘Visualize your marketing data to unlock new insights with Data Studio’. Watch this video to learn how to get insights from your advertising and business... [Read more]