Future of Work for Marketers - IM NewsWatch, January 29, 2025

January 29th, 2025 at 8:26 am EST
Internet Marketing NewsWatch
Wednesday, January 29, 2025

Navigating content abundance: The future of marketing with GenAI [Webinar Replay]

Content Marketing Institute has made available the replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’. The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing... [Read more]

Strategies To Optimize Your Marketing & Ad Spend

In 2025, marketing spend optimization relies on AI-driven analytics, predictive modeling, and real-time performance tracking to maximize ROI. Brands focus on data-driven budget allocation, prioritizing high-performing channels and personalized customer journeys. HubSpot contributor Jenny Romanchuk has published an article featuring proven strategies... [Read more]

HubSpot Highlights Top Marketing Challenges for 2025

HubSpot contributor Caroline Forsey has published an article featuring the top challenges marketing leaders expect to face in 2025. She says, “Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. 1. Adopting a data-driven... [Read more]

Phedra AI “Sees” Your Images, “Understands” Your Needs #ad

Phedra AI is the first AI design tool that doesn’t just generate random images, It can “see” and understand your images and enhance your existing visuals with precision (imagine telling a grahics designer exactly what you want) – that’s what Phedra will do. Whether it’s logos, e-covers, website graphics, social media posts, or viral content,... [Read more]

How will email marketing impact Search in 2025? [Podcast]

In 2025, email marketing thrives with AI-driven personalization, automation, and interactive elements, boosting engagement and conversions. Meanwhile, search evolves with AI-powered algorithms, voice search, and zero-click results, making intent-driven optimization crucial. The latest The SERP’s Up SEO podcast episode is titled... [Read more]

Top Digital Marketing Trends & Forecasts for 2025

In 2025, digital marketing is more AI-driven, with hyper-personalization, automation, and predictive analytics shaping customer experiences. Emerging technologies like AR, voice search, and interactive content redefine engagement, making adaptability key to success. Neil Patel has published an article highlighting digital marketing trends and predictions... [Read more]

3 SEO Insights and Tips for 2025, February 25 [Webinar]

In 2025, SEO is driven by AI-powered search engines, prioritizing user intent, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and personalized search results. Voice and visual search continue to rise, making semantic optimization and high-quality, interactive content essential for rankings. MarketingProfs is hosting a webinar ‘3... [Read more]

Stealth AI: Unlimited Untapped Free Buyer Traffic #ad

Stealth AI is for you if you are tired of spending hundreds of dollars on low-quality, expensive paid traffic. The alternative, traditional organic traffic methods can take far too long to yield results, leaving you stuck in a traffic bottleneck. The “traditional methods” challenge is clear: either invest heavily in paid traffic or work... [Read more]

Navigating the Future of Work for Marketers [LinkedIn Infographic]

LinkedIn’s Editor in Chief has published an infographic titled ‘Navigating the Future of Work for Marketers’ on the current state of the marketing industry and highlights key trends that will shape its future. She says, “Check out our infographic to help guide your strategy. Meanwhile, keep these tips in mind to help you become... [Read more]

Ahrefs Lists Best AI Image Generators for 2025

Ahrefs contributor Ryan Law has published an article featuring the best AI image generators for 2025. He says, “I wanted to test each AI image generator in a range of different scenarios, so I created tons of prompts across three main categories: Stock photography (e.g. “Stock photo of a beautiful minimalist home office with a view of trees... [Read more]

What to Expect at Super Bowl 59, January 31 [Webinar]

Adweek is hosting a webinar ‘What to Expect at Super Bowl 59’ on Friday, January 31, 2025, at 1.00 pm ET. The Adweek team says, “Join ADWEEK CEO Will Lee and special guests, including ADWEEK editors, for January’s CEO Briefing, the latest in a series of brisk, focused virtual chats where we’ll discuss the business topics... [Read more]

How to Use AI for Research and Ideas #ad

Are you getting lost in endless research trying to come up with a product idea? How to Use AI for Research and Ideas will break the logjam. Initiating any project, be it a marketing campaign, a book, or a new product, often feels like navigating a maze of obstacles. Research seems to drag on, ideas seem elusive, and progress might feel painstakingly... [Read more]

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability, March 6 [Webinar]

Email is the foundation of B2B marketing, but your sales can take a hit when your messages fail to reach your audience. Content Marketing Institute is hosting a webinar ‘The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability’ on Thursday, March 6, 2025, at 2.00 pm EST. The CMI team says, “Join Brian... [Read more]

Smart Bidding In Google Ads: In-Depth Guide [Guide]

Smart Bidding in Google Ads uses machine learning to optimize bids for better performance. It automates the process to help achieve specific goals, like maximizing conversions or return on ad spend, while saving time and effort. Search Engine Journal has published ‘Smart Bidding In Google Ads: In-Depth Guide’. Brooke Osmundson says, “Smart... [Read more]

Digital Marketing Trends and Predictions for 2025 from Google

Think with Google’s Phil Wilson has published a comprehensive article featuring top digital marketing trends and predictions for 2025. He says, “The future is brimming with possibilities due to the latest advancements in technology. It’s hard to believe it’s been 25 years since Google Search launched, allowing people to type... [Read more]

The CPL Method: A 3-Step Approach to Create Digital Products Easily #ad

The CPL Method is a way to develop and launch a successful digital product in just a few days, without undue stress. Thanks to AI, this new system makes it possible.... [Read more]

HubSpot Releases ‘2025 State of Blogging Report’

Blogging is a powerful marketing tool that drives website traffic and boosts brand visibility. By sharing valuable, SEO-optimized content, businesses can engage their audience and establish authority in their industry. HubSpot has released the ‘2025 State of Blogging Report’ based on a survey of 500+ marketers. Caroline Forsey says, “Full... [Read more]

How to Automate your Business’ Social Media Content Calendar [Video]

A social media content calendar is essential for staying organized and consistent with your posts. It helps plan, schedule, and streamline content, ensuring a cohesive strategy that maximizes audience engagement. The latest ‘HubSpot Marketing’ video is titled ‘How to Automate your Business’ Social Media Content Calendar’. This... [Read more]

DMI Suggests Eight Ways to Get Noticed on Instagram

Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars. Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram. Clodagh O’Brien says, “If you’re... [Read more]

CB Suite Makes ClickBank Affiliate Websites That Rank in SERPs #ad

CB Suite is brand new AI Technology that creates fully automated, 100% done-for-you ClickBank affiliate sites loaded with hot DFY AI Content; specifically, DFY AI video reviews of high profit products that rank easily on Google. ... [Read more]

How To Avoid Content Chaos in the AI Age [Video]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting... [Read more]

Guide to Marketing on Threads

Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful... [Read more]

Semrush Lists 10 Benefits of SEO for Business

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding... [Read more]

What Is Content Seeding & How Does It Work? [Answered]

Content seeding involves strategically distributing content across targeted platforms or influencers to maximize reach and engagement. It ensures the right audience discovers and amplifies your message, driving brand visibility and growth. HubSpot contributor Kayla Carmicheal has published an article explaining content seeding. She says, “While... [Read more]


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