Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey. Content Marketing Institute is hosting... [Read more]

Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows... [Read more]

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract... [Read more]

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts... [Read more]

To get more and more audience, you need to find and apply different tactics. Online quiz makers provide unique ways for you to encourage visitors to engage with your content. Blogging Wizard’s Lyn Wildwood has published an article highlighting the best online quiz makers to grow your audience. She says, “In this post, we have nine advanced... [Read more]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters... [Read more]

Quick Sprout has published a new guide called ‘The Beginner’s Guide to Becoming a CRM Manager’. Lars Lofgren says, “An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey. 5 Tools to Improve Your Skills as a CRM Manager The top CRM managers... [Read more]

Visual media—including videos, images, user-generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience. Content Marketing Institute is hosting a webinar ‘Content Highs and Technical Woes: The Implications of Visual Media on SEO’ on... [Read more]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and... [Read more]

Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it. Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach. He says, “In this guide, I detail three of my most effective ways... [Read more]

Colors influence human beings in a great manner. By choosing the right colors, you can achieve desired results from your marketing campaigns. HubSpot contributor Bethany Cartwright has published an eight-point guide to help you maage colors. She says, “Consider this your introductory course, and we’ll be covering the following topics: What... [Read more]

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. Search Engine Journal contributor Lee Wilson has published ‘A Complete Guide to App Store Optimization’. He says, “The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they... [Read more]

Instagram advertising can help you to reach millions of people online and promote your products and services. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting eleven useful steps to write Instagram ad copy that converts. She says, “Do you want your Instagram ads to drive more clicks and sales? Are you struggling... [Read more]

Social Media Examiner has published a new video ‘Instagram Marketing: How to Launch a Product on Instagram’. The SME team says, “Want to launch a product or business on Instagram? Looking for a proven plan to follow? Learn how to launch your next product with this in-depth advice from Instagram marketing expert Natasha Samuel. You’ll... [Read more]

Neil Patel has published a new video ‘The Biggest Impact on SEO’ highlighting various factors that affect SEO performance. He says, “Eric Schmidt the ex-CEO of Google once said, brands are the solution, they’re not the problem, right? It’s how you sort out the good companies from the cesspool. And I’m paraphrasing... [Read more]

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts. Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 7, 2021, at 2.00 pm ET. The SEJ team says, “Join this... [Read more]

HTTP/2 is a protocol for governing the communication between a browser making a request and the server that contains the requested information. Search Engine Journal contributor Ruth Everett has published an article highlighting the impact of HTTP/2 on website speed & page experience. She says, “My favorite way to understand HTTP requests... [Read more]

Digital Marketing Depot has published a pdf report of a Core Web Vitals study. The DMD team says, “In this study, Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web... [Read more]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Martech has made available a replay of its webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ featuring Ajay Rama, Senior Vice President,... [Read more]

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results Martech is hosting a webinar ‘The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation’ on Thursday, June 24, 2021, at 1.00 pm EDT. The Martech team says, “Join experts... [Read more]

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June... [Read more]

MOZ has published a new video ‘How to Make Newsworthy Content’ featuring Amanda Milligan. The MOZ team says, “Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to... [Read more]

Loren Baker Founder, Search Engine Journal has announced the release of ‘How to Do Keyword Research for SEO: The Ultimate Guide’. Download this guide to learn how to find the right keywords that will help you rank higher in search and create a stable keyword research process you can use. The SEJ Team says, “Get guidance and answers... [Read more]