Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy... [Read more]

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

  E-learning has been around for a while, but it has been boosted by the pandemic because people don’t like the idea of getting in a classroom with 20-30 other people; just too dangerous, so people learn from their own space at home or in an office, using online lessons. There is an opportunity for you to participate in this growing trend... [Read more]

Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting... [Read more]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer... [Read more]

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will... [Read more]

The Glynn Kosky team has just released Commission Pages and is calling it “game-changing auto-profit funnel software”. In this system, you will be an affiliate selling products for a commission. Normally, there is an approval process to become an affiliate. But, when you invest in Commission Pages, you will be pre-approved for a collection... [Read more]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal... [Read more]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart... [Read more]

Quick Sprout’s Lars Lofgren has published a list of seven best WordPress web hosts for 2020. He says, “We’ve gone through all the hosts and ranked the best options available for WordPress—including providers WordPress itself recommends. (If you need it, there’s more on how WordPress hosting works later in this post.) The Top 7 Best... [Read more]

Neil Patel has published a new video ’27 Content Types For Instagram’ sharing a variety of content types to improve your Instagram marketing. He says, “Today I’m going to be teaching you about the different types of content that you can post on Instagram and how you can leverage them to go from zero to 100,000 followers”. Watch... [Read more]

Your email subject line plays an important role in achieving greater email open rates. By using precise and communicative subject lines, you can improve your email marketing performance. Copyblogger’s Tim Stoddart has published an article highlighting useful strategies to write killer email subject lines for sales. He says, “While there... [Read more]

Neil Patel has published a new video ‘Start Selling 20% More Online in Less Than 10 Minutes’ to help you improve your online sales. He says, “Today I’m going to teach you how to start selling 20% more online in less than 10 minutes. So let’s get started. Why should you sell online? Well if you’re already selling online,... [Read more]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re... [Read more]

The AMP ads appear on AMP-enabled webpages and deliver advertising experiences that are faster, lighter and more secure than standard display ads. AdAge’s Vishveshwar Jatain has published ‘A Publisher’s Guide to Understanding AMP Ads’ to help you better understand AMP ads and use them. He says, “If you are considering leveraging... [Read more]

SEO writing refers to the process of researching and writing content that ranks in search engines. By producing quality content, you can create new growth opportunities for your business. Ahrefs contributor Fio Dossetto has shared a five-step process to help you improve your SEO writing. She says, “Here’s a 5‑step, beginner-friendly framework... [Read more]

Copyblogger’s Brian Clark has published an article highlighting two most important words in blogging, persuasion and copywriting. He says, “Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words are so crucial. Actually, both words... [Read more]

Neil Patel has published a new video ‘How to Use LinkedIn for Deals & Sales’ to help you improve your marketing and sales with LinkedIn. He says, “We teach you how to turn business connections into leads and customers. Now, today, I’m going to be covering how to use LinkedIn for deals and sales”. Watch the video here. Neil... [Read more]

IM NewsWatch has taken Spin Rewriter to the proving ground. This is the result of our testing. First released in 2011 and improved every year since then, Spin Rewriter has become the most popular and most advanced text spinner available to small- and medium-sized online marketers. We place this limitation on the claim since major corporations could,... [Read more]

Social Media Examiner has published a new video ‘How to Create Facebook Ads That Stop the Scroll’ to help you create rewarding Facebook ads. The SME team says, “Do your ads command attention in the Facebook feed? Wondering how to get people to notice and click on your ads? Facebook marketing expert Tara Zirker shares how to make Facebook... [Read more]