HubSpot has published ‘The 2024 State of Marketing & Trends Report’ featuring data from 1400+ global marketers. Maxwell Iskiev says, “If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable... [Read more]

Copyblogger has published the latest podcast episode ‘Thoughts On Podcasting, Newsletter Ads’. The Copyblogger team says, “Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about podcasting, how to stick with it, and how to keep it easy. They also discuss ConvertKit’s new ad network, other players in the market,... [Read more]

Content repurposing refers to the practice of taking existing content and adapting it for use in different formats or on different platforms. Rather than creating entirely new content from scratch, repurposing involves reusing or recycling existing content in a way that extends its lifespan, reaches new audiences, or serves different purposes. Copyblogger’s... [Read more]

Ben Murray and Prady Nakul just released PixelArmorAI, designed to meet the needs of both site builders and site owners. The most important thing many small mom & pop stores (and all online businesses) need is a stunning website to help them begin doing online marketing. There’s a problem, though. Many are hesitant to build one due to increasingly... [Read more]

SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on Wednesday, March 6, 2023, at 2.00 pm ET. The SEJ team says, “Join... [Read more]

Content marketing is a marketing strategy that involves creating and distributing relevant content to attract, engage, and retain an audience. Content marketing can include articles, videos, podcasts, and other media. MOZ contributor Sarah Sal has published an article on the anatomy of addictive content. She says, “In this blog post, I’ll... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots,... [Read more]

Kid-Vid Story was just released by DeSafa Media. You have a choice of either an agency license or a white label license (see below for the distinction.) This collection of stories empowers parents, teachers, and guardians to become storytellers themselves. Your agency license allows you to place these stories on your website and offer them for sale.... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Organic Social Marketing Strategy’ featuring Jenny Li Fowler. The SME team says, “Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists?... [Read more]

Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’. The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings? This week, Wix’s Mordy Oberstein... [Read more]

PixalArmorAI creates gorgeous AI WordPress sites in any niche, complete with massive AI content and advanced cybersecurity protection and does it in a click. This cloud-based tool also finds and closes potential clients that need website design and security, allowing even beginners to start their own unique AI site agency business. This can potentially... [Read more]

YouTube competitor analysis is the process of examining the strategies, strengths, weaknesses and opportunities of your closest YouTube rivals. Similarweb has published ‘The Essential Guide to YouTube Competitor Analysis’. Shai Belinsky says, “YouTube Competitive analysis helps you: Evaluate and contextualize your video marketing... [Read more]

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an... [Read more]

This is a reminder for the Adweek webinar to be held on February 15, 2024. Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from... [Read more]

Coursemate AI, which was just released by Firelaunchers and Eric Holmlund, creates your own Udemy-style (or, if you prefer to say, Teachable-style) online academy powered by AI.... [Read more]

MarketingProfs has published a new report ‘Marigold’s 2024 Global Consumer Trends Index’. The MarketingProfs team says, “According to a survey of over 10,000 buyers, their behaviors are shifting with technology and economic concerns. Brand loyalty remains strong—for brands that forge strong relationships with their buyers. In... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’. The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by... [Read more]

This is a reminder for the MarketingProfs webinar to be held on February 15, 2024. MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences to Drive Results in 2024’ on Thursday, February 15, 2024, at 2:00 pm ET. The MarketingProfs team says, “In today’s digital-first world, delivering experiences like webinars,... [Read more]

EZDeals Advanced is a Premium Deals Page Creator which has a number of different layouts of deal pages for various niches, mostly in local niches but some online niches as well. As a marketer to local businesses, you can offer them advertising space for their deals to boost the sales of their products or services.... [Read more]

A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical... [Read more]

This is a reminder for the CMI webinar to be held on February 15, 2024. Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time. Content Marketing Institute is hosting a webinar ‘Single Sourcing... [Read more]

Building backlinks for SEO (“Search Engine Optimization”) is a driving force behind any successful online marketing strategy. So, let’s explore proven techniques and best practices for maximizing your backlink-building efforts. Understanding backlinks Understanding backlinks is required knowledge for anyone engaged in digital marketing... [Read more]

In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell,... [Read more]

SEO content is online content that is designed to rank in search engines like Google. It can include blog posts, product pages, landing pages, interactive tools, and more. Toprank Marketing contributor Harry Mackin has published an article featuring basic to advanced SEO content strategy. He says, “Just about everyone knows what SEO is these days,... [Read more]

AI copywriting tools use machine learning to generate content, ideas, and suggestions. They can help you create custom content, such as copy or data-driven tips. WordStream contributor Rob Glover has published an article featuring the nine best AI copywriting tools. He says, “These are some of the best AI copywriting tools based on their popularity... [Read more]