Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing. He... [Read more]

Local SEO Guide contributor Will Morriss has published a comprehensive guide called ‘How to Create an SEO Strategy (non-technical version)’. It covers the following: How to Plan an SEO Strategy How to Implement an SEO Strategy How to Develop an SEO Content Strategy He says, “TL;DR – This is a high-level overview of how to create... [Read more]

Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link... [Read more]

If you have been buying graphics from big sites, such as Shutterstock, Graphik may stop this financial drain for you. It may also open the possibility of a new online business for you. The graphic industry is reported to have generated over $45.8 Billion in 2021. You may have contributed to that amount by buying graphics for your marketing. We certainly... [Read more]

Google’s marketing and advertising tools help businesses grow faster by quickly reaching out to customers. Practical E-commerce contributor Sig Ueland has published an article sharing 35 free Google tools for small businesses. Sig says, “Google offers powerful free tools for small business teams to run, grow, and promote an enterprise. Here... [Read more]

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for... [Read more]

The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behavior, leaving sellers struggling to keep up. MarTech is hosting a webinar ‘What Marketers Must Know to Rise Above Economic and Buyer Uncertainty’ on Tuesday, August 9, 2022. The MarTech team says, “MarTech recently surveyed nearly 300 marketers... [Read more]

7Fig was just released and it may be the perfect way to build a buyers list quickly and easily. (A buyers list is an email list of people who have already shown a strong interest in a product niche by actually buying a product in that niche.) On the hierarchy of list quality, a buyers list is the best. It’s better than a list of people who have... [Read more]

It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. MarTech is hosting a webinar ‘4 Proven Methods to Maximize... [Read more]

From July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns Search Engine Land is hosting a webinar ‘Google Performance Max: Strategies for building optimal campaigns’ on Thursday, July 28, 2022. Attend this webinar to learn: How Performance Max campaigns differ to Google Shopping campaigns Best... [Read more]

Content is the kind when it comes to promoting your products and services. And it can be empowered by ethical link building practices. Content Marketing Institute is hosting a webinar ‘Links + Content: A Modern Romance’ on Thursday, July 28, 2022, at 1.00 pm ET. The CMI team says, “Building links for SEO, like finding true love, isn’t... [Read more]

Branson Tay just released new SaaS software Newsly that will build an online news site for you.... [Read more]

At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with. eMarketer is hosting a webinar ‘Make Your Marketing Measurement Matter: Strategies for Success’... [Read more]

Understanding customer psychology plays an important role in content creation. It helps you publish content that your audience wants and can increase conversions. Search Engine Land contributor Michael Bonfils has published an in-depth article on content creation as a psychological approach. He says, “All of our behaviors will fall into a personality... [Read more]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in... [Read more]

Here are the highlights for this collection of animated graphics: All “done for you” unlimited animation templates; Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more!... [Read more]

Pinterest is a visual discovery engine for finding inspiration in areas such as recipes, home decor, and style. You can sell your products that match with the needs and interests of the Pinterest users. Practical E-commerce contributor Sig Ueland has shared a list of 20 tools to sell more products on Pinterest. Sig says, “Here is a list of... [Read more]

Organic growth is crucial to the success of any business. The days of solely focusing on paid advertising and pay-per-click are gone. While those things are still important and have their place, nowadays, people want to feel a connection with the businesss and businesses they choose. So you need to investigate how to connect with your audience. For... [Read more]

SEO is the backbone of your business when it comes to flourishing with the help of the web. Search Engine Journal founder Loren Baker has published an article explaining how SEO works. He says, “There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This... [Read more]

WP Secure was launched earlier this week. It protects your site from people trying to hack in. That's important because 170,000 WordPress sites were hacked last year, and many hackers got inside the site and took over control. ... [Read more]

High-quality content, mobile-first indexing, and page experience are considered to be the elements that you help you the most in getting indexed in Google search results. Nathan Gotch has published a new video ‘9 Google Ranking Factors (That Actually Matter in 2022)’. He says, “What are the most important Google ranking factors when... [Read more]

Programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. SammySEO.com has published a new guide ‘Programmatic SEO: Tracking & Performance Monitoring’. Sam Partland says, “So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring... [Read more]