Four ways to improve your marketing with chatbots - IM NewsWatch, February 4, 2018

February 4th, 2019 at 7:49 am EST


 

IM NewsWatch

Monday, February 4, 2018

Four Ways To Improve Your Marketing With Chatbots

Building conversations with your prospects is the best way to convert them into your customers. Today we have chatbots to automatically engage the site visitors and answer their queries. Entrepreneur magazine contributor Syed Balkhi has shared four ways to integrate chatbots into the conversation marketing strategy. Balkhi says, “If you’re... [Read more]

Content Curation, Creation vs Regurgitation [Podcast]

The Business 2 Community contributor Pam Moore has published a podcast titled ‘Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019’. Moore says, “The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their... [Read more]

Eight Things To Know About Email

Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email is “set... [Read more]

Script Vocalizer: Let Amazon create professional sounding voice-overs for you #ad

Would you like to have Alexa‘s voice (or other advanced voices) in your website videos, YouTube videos and any other videos by simply pasting in your text? With Script Vocalizer, coming tomorrow, you can. And, in case you were wondering, you will be able to use these voice-overs in any video creation app of your choice, such as Explaindio, EasySketchPro,... [Read more]

Four Steps To Improve Your SEO

Search Engine Optimization (SEO) is a key driver in your business transformation. This process helps you to reach out maximum number of people online. Search Engine Land contributor Andrew Dennis has shared four steps to help marketers use targeted SEO to get more visitors to their websites. Dennis says, “In this post, I want to walk... [Read more]

10-Step Guide To Improve Your Sales

New techniques and quality service can lead you to get more customers and get more sales done. Your communication with the customers is one of the most essential elements in earning more sales. HubSpot contributor Emma Brudner has shared 10-steps to help marketers improve their sales. Brudner says, “Regardless of what industry you’re... [Read more]

Google Search Console – How To Use It Optimally

The Google Search Console (GCS) provides the SEO practitioners and webmasters an easy way to check indexing status and optimize visibility of their websites. Search Engine Land contributor Detlef Johnson has shared an in-depth article on effectively using the GCS. says, “GSC opens to an overview of primary subsections: Performance, Coverage... [Read more]

Join Content Samurai and Get Storyblocks (no extra charge) #ad

This week, Content Samurai launched 350,000+ new Storyblocks Video clips (formerly Videoblocks.com) into their app, and to celebrate, they’ve given IM NewsWatch a very special offer to share with you. Content Samurai is the first intelligent video creator that does all the hard work for you. Storyblocks is a natural fit; you can insert their clips... [Read more]

Marketing with Clarity & Confidence: Budget and ROI [Podcast]

The Business 2 Community contributor Heather Steele has published a podcast titled ‘Marketing with Clarity & Confidence: Budget and ROI’. Here’s how she describes the podcast content: What’s the ROI of your marketing? Is it really worth your time?Know the true cost of your marketing. What’s the time you’re investing... [Read more]

2019’s Visual Web Design Trends

Web designs keep changing and you notice their improvement resulting from creative efforts combined with new technologies. Econsultancy contributor Lizzy Hillier has shared six visual web design trends that we may observe in 2019. Hillier says, “Let’s take a look at six of these trends set to make a splash this year (and don’t forget... [Read more]

‘Personalization ‘Must-Haves:’ The Blueprint for Success at Scale’ Webinar February 5

eMarketer is hosting a webinar on ‘Personalization ‘Must-Haves:’ The Blueprint for Success at Scale’ on Tuesday, February 5 at 1:00 PM ET . The eMarketer team says, “Join us for “Personalization ‘Must-Haves:’ The Blueprint for Success at Scale,” and learn how to: Lay the foundation: Organize... [Read more]

More YouTube Traffic with Traffic Jeet software #ad

If you are looking for the quickest, easiest way to get YouTube traffic, take a hard look at Traffic Jeet 4. Way back in 2013, we invested in the original version of Traffic Jeet. Now, five years later, Cyril Gupta has just released the 4th, new and improved, version of this traffic building software.... [Read more]

Page Speed Optimization: Metrics, Tools, and How to Improve [MOZ Video]

Improvement in website loading speed is one of the most important thing webmasters keep working on. You can achieve site speed by using right site and speed optimization tools. The MOZ team has shared a video titled ‘Page Speed Optimization: Metrics, Tools, and How to Improve’ featuring Britney Muller to guide webmasters on how required... [Read more]

Value Proposition: Before you express the value, you have to deeply understand the value [Podcast]

The MarketingSherpa team has published a new podcast episode titled ‘Value Proposition: Before you express the value, you have to deeply understand the value’. Introducing the podcast, Daniel Burstein says, “Your product needs a value proposition. In our latest podcast, Austin McCraw and I have a robust yet light-hearted conversation... [Read more]

‘Get More From Your Customer Data With Open Marketing Cloud’ Webinar February 21

The Digital Marketing Depot is hosting a webinar on ‘Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform’ on Thursday, February 21, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s... [Read more]

WP Affiliate Machine: Launch an Affiliate Site in 60 seconds #ad

WP Affiliate Machine has just been released by Ankur Shulka. If you want to build a site that earns money through affiliate marketing and if you are not a programmer, start with WordPress. It is the tool for non-specialists who need to build a website. It is growing more and more common daily. In fact, about one-third of the websites in the world are built on WordPress.... [Read more]

What Is Neuromarketing And How Can It Change Marketing Industry

HubSpot has published an article on Neuromarketing and its usefulness. The company describes Neuromarketing as a blend of neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Cifford Chi has shared three examples of successful integration of neuromarketing in the brand promotion.... [Read more]

Improve Your Content Marketing With These Tools

Publishing your content at a regular interval is very important for keeping your prospects and customers engaged. A well-planned content calendar can be a great aid to achieve your marketing goals. The Content Marketing Institute contributor Ann Smarty has shared three tools to help marketers make their content editorial calendar more effective,... [Read more]

Copyblogger Guide to the Best Social Media Tools

Copyblogger has published a guide to the best social media tools to help marketers choose right social platform, create engaging campaigns and analyze their performance. The Copyblogger team says, “We created this page to give you our recommendations for social media tools that will help you find that smart middle ground Sonia was talking... [Read more]

Parallel Profits: Real Business for Real People #ad

Aidan Booth and Steve Clayton have been working in online marketing for years.  They have a reputation for helping unsuccessful marketers turn around their results.  They have developed a  3-Step business model that even beginners can follow to build a durable, lasting, successful, and profitable business... [Read more]

Improve Your B2B Marketing With This Guide

Your business-2-business (b2b) marketing process is incomplete without the right technology integration. You need to stay alert on how search engines treat your site and the kind of reviews for you posted online. MOZ contributor Miriam Ellis has shared a guide to help b2b agencies improve their marketing efforts. Introducing her article Ellis... [Read more]

Five AI + Marketing Trends To Watch In 2019

Marketing automation is considered to be a key driving element in achieving business success. The concept of automation leads the brands to cater the needs of their customers 24/7 which is possible with Artificial Intelligence. Entrepreneur contributor Albizu Garcia shared five trends we may experience in the growth of Artificial Intelligence and... [Read more]

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