According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September... [Read more]

With the increase in the use of mobile devices, optimizing for voice search is very important to achieve SEO success. According to a Gartner research, 30% of all browsing sessions will include voice search by 2020. Convince & Convert’s Ann Smarty has shared four steps to help you optimize websites for the voice search. Ann says, “Voice... [Read more]

Apart from creation of a unique product or service, it is very important to have an equally unique promotional strategy. Most brands win customers with their out-of-the-box thinking. You need to consider all the facets of your planning when it comes to devising a marketing plan. The Hanson Dodge team has published an infographic highlighting... [Read more]

Starting to make online sales can be daunting for a beginner, but is gets easier as an affiliate selling well-respected products for a commission payment. The best way to do that is to choose a niche (.g., golf, gardening, drones, etc.) and find products that people interested in that subject would like to buy. “But I don’t know anything... [Read more]

Positive online reviews help you to persuade people to buy your products and services. With reviews you can also gain the trust of your customers. Econsultancy team is hosting a webinar on ‘Maximise your reputation and build trust with reviews’ on Wednesday, September 4 at 9.00 am EST. Econsultancy team says, “With consumer... [Read more]

Your website’s landing page serves as an entry point for your visitors. To simplify, it is a single web page that appears in response to clicking on a search engine optimized search result. Since people see it most, you need to put in your best efforts to convert visitors into customers. The Google Marketing Platform team has shared four... [Read more]

Several studies shows that online reviews play a vital role in purchase decisions. You need to be careful about getting positive customer reviews so that you brand grows in desired manner. Convince & Convert’s Jay Baer has published a new podcast episode ‘The right way to handle reviews in 2019 according to Yelp’ featuring... [Read more]

You have probably heard of Fiverr, Udemy, and other sites that let you sell your services. These platforms specialize, focusing on one particular kind of service (Udemy, for example, is limited to online training courses). And, of course, you know about YouTube, which specializes in showing videos on all topics, without any special facilities for marketers... [Read more]

Research plays an important role in your marketing strategy. It helps you in decision-making processes by supplying relevant, up-to-date and accurate data. Those who run their marketing campaigns in successful manner do study and research. Content Marketing Institute contributor Michele Linn has shared seven things that marketers do with research... [Read more]

The local SEO tactics help you to feature your local business in the search engine results. It helps you to promote products and services to local customers at the exact time they’re looking for it online. SEM Rush team is hosting a webinar on ‘Winning Local SEO in 2019’ on Wednesday, August 28 at 4.00 pm ET. SEM... [Read more]

A research says that 66% of marketers who spend at least 6 hours on social per week generate more leads. Social media can help you to take your marketing to the next level and grow your brand. Convince & Convert’s Jay Baer has shared a seven-step guide to help you create winning social media strategy. Baer says, “The best social... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation... [Read more]

Video is one of the most important forms of content when it comes to marketing. According to Twitter’s Nick Reese, tweets with video attract 10X more engagements than Tweets without video. Reese has shared four ways to create effective video content with your phone. Reese says, “Tweets with images attract 150% more Retweets than... [Read more]

Your blog success depends on the quality and frequency of your posting. A Perficient Digital study has revealed that your blog’s structure also plays very important role when it comes to search engine rankings and in attracting readers. Eric Enge says, “The first area we examined is whether or not the structure of a blog is fundamentally... [Read more]

A well-planned SEO strategy helps you to generate more leads and increase your customers and sales. Search Engine Journal team is hosting a webinar on ‘An enterprise SEO framework: from crawling to conversions’ on Wednesday, September 11 at 2.00 pm EST. SEJ team says, “We’re excited to announce a new webinar “Winning Local... [Read more]

Instazign Pro is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. "Artificial Intelligence" (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the "thinking" for you... [Read more]

Personalized marketing strategy helps brands to leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. With it you can closely connect with your customers and improve sales. Convince & Convert team has published a new podcast episode on successful marketing... [Read more]

Facebook Groups help individuals who share a common interest to stay connected. Using Facebook Groups you get multiple opportunities to improve awareness of yourself and your business by being helpful to others. Social Media Examiner contributor Grace Duffy has published a new podcast episode titled ‘Facebook group privacy changes and what... [Read more]

Your e-commerce sales performance depends on the kind of promotional efforts you initiate in terms of advertising on different channels. Social media platforms play a major role in enabling you to reach out large pool of prospects. Social Media Examiner contributor Tony Christensen has shared a six-step process to create Facebook ads for your e-commerce... [Read more]

There are millions of people who watch YouTube video content every day. This brings a great opportunity for the brands to showcase their products and services on this network. But when you launch you channel, the first question that you have to face is – how to get more subscribers? The founder of Social Media Examiner, Mike Stelzner has published... [Read more]

We know plugins as a tool that is added to a WordPress websites for different purposes. By using plugins on your WordPress site, you can extend its functionality or add new features to it. Ahrefs’ Joshua Hardwick has published a list of 15 best SEO plugins that can help you to improve your WordPress site performance. Hardwick says, “I’ve... [Read more]

Selection of relevant keywords is the most important task to rank high in the search engine results. Correct keyword research helps to get targeted audience for your website through search engines. Ahrefs’ Joshua Hardwick has published a video on selecting right keywords for your new website. Hardwick says, “In this tutorial,... [Read more]

Your website’s overall performance depends upon all of its components starting from the home page to all the web pages. The design of your web pages should be such that it helps the visitors to easily find and consume the information. Jeff Bullas has shared seven psychological techniques to improve the performance of your site’s web... [Read more]