Mark Smith says, “Right now, as you read this, athletes all over the world are working hard and persisting through pain to prepare themselves to represent their country and find personal glory in the 2016 Olympics. Yet, let’s be honest: Except for their families and a few close friends, unless the athletes end up on the podium in one of... [Read more]

Vedran Tomic says, “Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses. Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead... [Read more]

Tim Peterson says, “After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the... [Read more]

Luke Maguire and Anthony Morrison have been studying Facebook and its potential for creating a dramatic improvement in marketing success. It’s a fact: Not all social media traffic is created equal. At the top of the pyramid is Facebook. And its dominance is growing. For example, Facebook is going after YouTube’s worldwide video domination.... [Read more]

Nate Kristy says, “It’s nearly summertime, which means it should be time to kick back and enjoy the warmer weather, but many small business owners could be missing out on fun in the sun with their family and friends. Why? 56 percent say they feel they can’t ever step away from their businesses. Luckily, the ability to automate sales and marketing... [Read more]

Amra Beganovich and Elma Beganovich say, “Today, many superstar bloggers are making six-figure salaries and running their own companies. Armed with only a camera, a laptop and a few strategic props, they have managed to intrigue millions of followers and sign contracts with some of the largest brands in the world. Moreover, growing your audience... [Read more]

Meghan Keaney Anderson says, “Back in April, Mark Zuckerberg announced the launch of Facebook’s Messenger Platform — a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news,... [Read more]

Today, Richard Fairbairn, Chris Jenkins and Paul Okeeffe are releasing their new software that lets beginners do amazing things with graphics, 11am EDT. Pixal has been in development for a year. Refinement after refinement has been added to it, making it a candidate for best software of the year..... [Read more]

Patricio Robles says, “In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel? An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad... [Read more]

Linda Formichelli says, “Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply “Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing... [Read more]

Laura Lippay says, “In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors... [Read more]

If you don't know much about Instagram, you could be giving your competitors an unfair advantage. But there's a solution, and it's free. Tuesday- Friday, this week only, you can attend Instagram Success Summit, online.... [Read more]

Jami Oetting says, “Your daily to-do list is packed with a number of priorities: meet with a client, review a proposal, interview candidates for a position, discuss quarterly sales targets, and call your accountant. Oh, and you need to write a blog post and figure out a new lead acquisition channel. And all too often, marketing your agency gets... [Read more]

Nina Zipkin says, “One of the first steps to launching a company with staying power is to create a solid web presence. To that end, cloud-based website builder Wix.com has rolled out a new tool to help businesses get online even faster. With WixADI (Artificial Design Intelligence), the company utilizes AI that was taught about the design and aesthetic... [Read more]

Nikki Gilliland says, “Social media can be a steep learning curve for digital marketers. With new platforms, changing roles and evolving customer demands, maintaining an effective social strategy across the board is never easy. If fact, it is often incredibly challenging. For more in-depth case studies and analysis, check out our Social Media... [Read more]

If you need to build websites for local merchants, the Ink Themes team, led by Neeraj Agarwal has a kit of online assets that will make your life a lot easier.... [Read more]

Verónica Jarski says, “Not every social platform suits every business. Use these tips to choose the right sites to engage potential customers and deepen existing relationships. Of all the social platforms, Facebook is best for building a community, according to the following Salesforce infographic. Among its adult users, 74% are college graduates,... [Read more]

SBT team says, “Your company doesn’t have to specialize in a seasonal product or service for you to take advantage of holiday promotions, or certain trends that only come around once a year. In order to bring you seasonal marketing tips for small business, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q.... [Read more]

Samuel Edwards says, “Search Engine Optimization (SEO) isn’t something that should be taken lightly. When properly executed, SEO can push your business in the right direction and provide opportunities that wouldn’t have existed otherwise. However, as the industry becomes even more competitive, with both large agencies and small boutique firms... [Read more]

If you haven't taken advantage of the traffic that Reddit.com can send you, you re missing out on one of the least appreciated marketing powerhouses. More online traffic goes to Reddit.com on a daily basis, than to LinkedIN, Instagram, Pinterest, and Craig's List.... [Read more]

Alex LePage says, “Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the fundamental differences between advertising in the pre- and post-digital worlds is that brands in the digital era have to initiate relationships with consumers. These relationships must... [Read more]

Caroline Ruhland says, “In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult... [Read more]

Ben Davis says, “Improving customer experience is often a balance of science and art – design thinking combined with technology-led insight. We use analytics to identify pain points in a customer journey and confirm or confound our instincts. What can often be missed is an empathetic view of design. Are we truly designing with the customer’s... [Read more]

Ophir Tanz says, “Advertising technology often gets a bad rap, as if its existence is a nothing more than a necessary evil that keeps the internet alive. But in a subtle way, it’s also the primary conduit for groundbreaking technology. At companies such as Google and Facebook, ad tech serves as the lucrative core of really nuanced, forward-thinking... [Read more]

Paul Chaney says, “Earlier this year, Google announced the launch of a new premium, enterprise-class data visualization and reporting platform — Data Studio 360 — as part of the larger announcement regarding its Google Analytics 360 Suite. More recently, at the Google Performance Summit, Google announced a free version, Data Studio, designed... [Read more]

AJ Agrawal says, “Periscope is all about exploring the world through someone else. It’s about being able to see someone else’s world. There are so many different streams available to choose from. Salespeople can learn a lot from the success of this live streaming platform. You are going to learn some crucial lessons that salespeople should... [Read more]

Jayson Demers says, “Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever it takes to earn more. Unfortunately, chasing raw numbers this way often leads to decreased quality, fewer engagements and, overall, a weaker social... [Read more]