A/B testing is a method that allows you to compare the performance of two different ads in an ad group. It helps you to continue with the one that works for you. Portent contributor Max Trotter has shared six A/B tests to improve your PPC campaigns. Trotter says, “One of the most vital aspects of successful PPC management is to always be... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’ on Wednesday,... [Read more]

Affiliate link building allows you to to earn additional sales through user-generated content. You can have influencers promote your content and earn more income. Search Engine Journal contributor Julia McCoy has published an article highlighting four ways to begin your affiliate link building journey. McCoy says, “Affiliate marketing... [Read more]

Google Search Console helps you to monitor, maintain, and troubleshoot your website’s presence in Google Search results. It helps you to choose keywords that help you to improve your rankings. Seer Interactive contributor Taylor Hurff has shared three ways to use Google Search Console to improve your keyword rankings. Hurff says, “New... [Read more]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00... [Read more]

This year’s holiday season is approaching fast. It’s time to know what kind of trends are expected for this year. eMarketer is hosting a webinar on ‘US Holiday Shopping Forecast 2019’ on Wednesday, October 16, 2019 at 2.00 pm ET. Attend this webinar to learn: A breakdown of eMarketer’s holiday shopping forecast Unique shopping-day... [Read more]

Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI. But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action. To... [Read more]

There are many ways you can make money from your website. You can publish ads, sponsored content, affiliate links and more. Ezoic Inc. contributor Spencer Haws has shared three ways to help you monetize your niche site. Haws says, “There are tons of ways to monetize your niche site. But I think the easiest ones are: Be an affiliateRun... [Read more]

On Facebook, images and video content get preference over text. To promote your products and services on Facebook, you should invest your creative efforts in designing attention grabbing graphics that help you to convert more customers. TechWyse contributor Adi Suja has published a an infographic featuring all Facebook Image Sizes and Ad Dimensions.... [Read more]

Content Marketing Institute team has published a new video on creating a metadata strategy for content clusters featuring Anna McHugh. CMI team says, “Blending quantitative and qualitative analysis in collaboration with your peers is the best way to get the most out of your B2B marketing content. In this video, Anna McHugh, marketing content... [Read more]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and... [Read more]

Your marketing efforts aim at getting the attention of prospects and converting them into customers. There are several elements that help you to create a strong impact of your company and here the choice of right color matters a lot. Jeff Bullas has published a comprehensive article on influence of colors in marketing. Bullas says, “Since... [Read more]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your... [Read more]

With changes in search engine algorithms, many a times we notice a drop in the incoming traffic. With proper analysis of search algorithm and your website structure, you can avoid such decline. Seer Interactive contributor Katie Kirchner has shared 18 ways to diagnose decline in your site’s organic traffic. Kirchner says, “We’ve... [Read more]

It is your content that enables you website to achieve top Google rankings and receive more organic traffic. For achieving desired performance you need to optimize your content for SEO. Cognitive SEO contributor Andreea Sauciuc has shared a six-step guide to help you create content that enables you to get your site ranked in Google. Sauciuc says,... [Read more]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics... [Read more]

Well-designed website and quality content developed with right optimization strategies help you to increase organic traffic from the website. Ezoic Incl team has published a new video ‘How to Test Organic Search Results to Improve Rankings & Traffic’ featuring Tyler Bishop. Ezoic team says, “Join Tyler as he shows how to... [Read more]

Well-designed email campaign templates can help you to earn better ROI as compared with plain text emails. Your email template also gets associated with your brand. AWeber is hosting a webinar on ‘You’re Being Lied to. Here’s Why Email Templates Won’t Hurt Your Business’ on Tuesday, October 15, 2019 at 2.00 pm ET. Attend... [Read more]

Quality content helps you to generate more web traffic. It plays a pivotal role in strengthening your web presence. Along with this, your sales also depend on how you approach your prospects and customers through your content. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Unifying Organic and Paid Content’... [Read more]

An effective email marketing strategy helps you to persuade your subscribers to make a purchase. Clarity in your writing can help you to achieve your email marketing goals. Copyblogger’s Sonia Simone has shared a useful recipe for creating great email campaigns. Simone says, “You’ve heard it a thousand times: The money’s in... [Read more]

The content optimization process help you to make sure that your content is written in a way that it can reach the largest possible target audience. You can optimize your content by making sure that essential keywords are included in the text and you are also taking care of various SEO tags so that your content features in the search engines. Many... [Read more]

Creativity is the most important element when it comes to launching your marketing campaigns. By instilling creative ideas into your marketing strategy, you can make your efforts more impactful. The Writer Files podcast host Kelton Reid has published a new episode ‘How to Recharge Your Creative Batteries’ featuring bestselling author... [Read more]

Instagram marketing expert Dominic has published a YouTube video ‘Instagram Hashtag Strategy 2020’ to help you improve your Instagram Hashtag use and achieve better social media marketing ROI. Dominic says, “In this Instagram Hashtag video I will reveal to you the MOST EXTENSIVE Hashtag Strategy to ever exist on that planet. Well.... [Read more]