Four Ways to Prepare Your Content Strategy for COVID-19 Winter - IM NewsWatch Newsletter, November 9, 2020

November 9th, 2020 at 5:36 am EST


 

IM NewsWatch

Monday, November 9, 2020

Instagram Content Strategy: Creating Content That Draws Customers to You [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Content Strategy: Creating Content That Draws Customers to You’ to help you get better marketing results using Instagram. Michael Stelzner says, “Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To... [Read more]

New Pinterest Tools: What Marketers Need to Know [Video]

Social Media Examiner has published a new video ‘New Pinterest Tools: What Marketers Need to Know’ to help you learn about the new Pinterest tools you can use in marketing. The SME team says, “Explore Pinterest’s newest suite of merchant tools to help marketers and retailers reach customers this holiday season and beyond with special... [Read more]

Topic Maps for SEO: Here’s What You Should Know

Topics maps in SEO help you to structure your content for better SEO performance. By curating the topics as per the need of your business and the search engine algorithms, you can continue to get better business results. InLinks has published an article highlighting the usefulness and characteristics of the topics maps for SEO. The Inlinks team says,... [Read more]

Speechdio: Convert any text to a realistic voice-over #ad

Speechdio, just released by Andrew Darius, solves one of modern online marketing’s biggest problems: the high cost of voice actors. They are expensive. The one we have employed charges his regular customers $6 per minute. Casual buyers pay even more. But now you don’t need to hire expensive voice-over performers because this new text-to-voice... [Read more]

What’s in your Marketing Toolkit?, November 17 [Webinar]

Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST. The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking... [Read more]

Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War, November 10 [Webinar]

eMarketer is hosting a webinar ‘Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War’ on Tuesday, November 10 at 2.00 pm ET. The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman,... [Read more]

Four Ways to Prepare Your Content Strategy for COVID-19 Winter

The COVID-19 pandemic has given us an opportunity to come out with newer ideas to promote our products and services and expand our business online. As the first winter since the emergence of COVID-19 approaches, Search Engine Watch contributor Edward Coram James has shared four useful tips to create a content marketing strategy for it. James says,... [Read more]

Boost the power in your Powerpoint videos, presentations, etc. #ad

Powerpoint has a lot of uses in the world of online marketing. Recently, marketers have used it to make videos, but for many years it has been the tool of choice for presenting ideas to potential customers, outsourcers, and teams. But the sad thing is that many Powerpoint presentations don’t grab people’s attention because of lackluster... [Read more]

Top 5 SEO Mistakes [White Paper]

An effective SEO strategy is of utmost importance for growing your business online. It enables you to reach more and more prospects who are searching for products and services online. Search Engine Watch has published a new white paper ‘Top 5 SEO Mistakes’ to help you learn about the most common SEO mistakes we make. The SEW team says,... [Read more]

Ensuring Consistent CX Across Devices & Channels: A Marketing Must, November 10 [Webinar]

MarketingProfs is hosting a webinar ‘Ensuring Consistent CX Across Devices & Channels: A Marketing Must’ on Tuesday, November 10 at 2.00 pm ET. The MarketingProfs team says, “One of the most important marketing changes in 2020 has been the expanding availability of digital devices and channels—web, mobile apps, chatbots, AR/VR,... [Read more]

The Ultimate Guide To Web Push Notifications [Guide]

The web push notification has become an important communication channel for marketing through websites. These notifications can be delivered to your prospects’ even when the user is not on your website. ClickZ has published ‘The Ultimate Guide To Web Push Notifications’ to help you understand and efficiently use web push notifications. The... [Read more]

Arbitrage Pro: low-cost, scalable internet business #ad

Jamie Lewis has just released Arbitrage Pro, new software that finds you the two things you need to succeed online: 1. Products you can profitably sell for a good ROI. 2. Free targeted traffic to your offer Arbitrage Pro is a suite of three control panels (that are tested and proven) that indicate when there is an arbitrage (think “buy low; sell... [Read more]

Achieving Content Marketing Success in 2021

The new year is almost here and we need to plan a strategy to make all our marketing initiatives work in the coming time. Content Marketing Institute’s Jodi Harris has shared ideas from seven content marketing experts on what would matter the most in 2021. She says, “To make 2021 planning feel like less of a moving target, seasoned industry... [Read more]

Chat Marketing: How to Do It Effectively

Live chat and chatbots have given a new dimension to online marketing. According to a HubSpot study, the average Facebook Messenger open rate is nearly 90%. It is a spectacular number when it comes to reaching out to your prospects online. Content Marketing Institute’s Bojana Voknovic has shared six expert’s opinions on how to make the most... [Read more]

Copyblogger Shares 101 Ways to Make More Sales Online

You need to explore new ways to reach your target audience and persuade them to create more and more sales online. Copyblogger’s Sonia Simone has shared 101 ways to help you make more sales online. She says, “Here are 101 fixes — some small, some big — for making more sales online. Does your product or service solve a problem people... [Read more]

Get Facebook and Instagram Traffic with Postley #ad

Postley is a 20-in-1 App to get more traffic from your social posts and Ads. Together, Facebook and Instagram can be powerful marketing platforms all marketers should test. This new software, being released today by Jai Sharma can boost your success with both platforms... [Read more]

5 SEO Tactics to Maximize Internal Links [Video]

MOZ has published a new episode of Whiteboard Friday video ‘5 SEO Tactics to Maximize Internal Links’ featuring Cyrus Shepard. The MOZ team says, “Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance... [Read more]

15 Ways to Promote Your Website

There are several ways you can grow your site reach and strengthen your business. You can also do it by utilizing social media and picking up the right advertising solutions. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website. He says, “I’ve put together these tips on how to increase traffic to your website with... [Read more]

Choosing Marketing Strategies that Suit your Business Model

Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses... [Read more]

MaxFunnels: Fast, Easy Funnel & Landing Page Builder #ad

MaxFunnels has been off the market for a while, by Dr. Amit Pareek, the creator, is again making it available as MaxFunnels Reloaded. This time, he is even offering a free version, one that will always be free. A marketing funnel is a collection of related products, offered one after the other. Usually, the first product is inexpensive. People who invest in it are offered a second product that somehow enhances the value of the first... [Read more]

How to Write Strong Email Subject Lines

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing... [Read more]

Bounce Rate: A 6-Step Guide

Your website’s bounce rate refers to the percentage of visitors who do not take any further action after landing on your website. Ahrefs contributor Michal Pecánek has published a six-step article on bounce rate. In this article, he has explained how to interpret and work with bounce rate. Pecánek says, “Bounce rate is an important metric.... [Read more]

Common SEO Myths Busted [Video]

Ahrefs contributor Sam Oh has published a new video ‘Common SEO Myths Busted’ to help you uncover some of the most common SEO myths. The Ahrefs team says, “This video debunks some of the most common SEO myths and suggests what you should do instead”. Watch the video here. Ahrefs  [Read more]

Arbitrage Pro: low-cost, scalable internet business #ad

Jamie Lewis has just released Arbitrage Pro, new software that finds you the two things you need to succeed online: 1. Products you can profitably sell for a good ROI. 2. Free targeted traffic to your offer Arbitrage Pro is a suite of three control panels (that are tested and proven) that indicate when there is an arbitrage (think “buy low; sell... [Read more]

IMPACT Highlights 15 Marketing Mistakes

IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes marketing managers make. She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing... [Read more]

How to Improve Your Google Organic Rankings

By attracting quality organic traffic from search engines, you can continue to grow your online reach and make more sales. Seer Interactive’ Savannah Boone has shared 10 ways to help you improve organic search rankings on Google. She says, “Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help... [Read more]

Strategies to Get More Subscribers with Your Content

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content... [Read more]

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