To level up your marketing game you should use all the tools and resources available around. Podcasting is one such way to reach out your audience and promote your products and services along with the free advice. Lifehacker team has published a new video titled ‘The Best Ways to Grow Your Podcast Audience’ to help you launch and grow... [Read more]

People have started using Internet using voice-enabled devices such as Cortana, Amazon’s Alexa, Google Assistant etc. The artificial intelligence technology (AI) behind voice search has become immensely more accurate. Voice recognition accuracy has grown to 95% since 2013. Convince & Convert’s Jay Baer has shared four tips to help you... [Read more]

With new platforms content marketing continues to evolve year-by-over. Content marketing is set to evolve in different formats such as video, audio, infographics and more. Content Marketing Institute contributor Stephanie Stahl has shared 90 content marketing predictions for 2020. Stahl says, “During his rousing keynote presentation... [Read more]

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can... [Read more]

Interactive content can help you to move closer to the customers and improve your sales. Conversational content can help you to improve customer engagement. Content Marketing Institute is hosting a webinar on ‘5 Ways to Turn Your Content Into a Conversation’ on Tuesday, December 17 , 2019 at 2.00 pm EST. CMI team says, “Creating... [Read more]

Effective customer experience (CX) management can help you to retain customers for longer period and improve customer loyalty. You can improve the CX by connecting with customers through multiple channels. Content Marketing Institute is hosting a webinar on ‘Creating Connected Customer Experiences’ on Wednesday, December 11 , 2019 at... [Read more]

Social Media Today team has published a new survey report on ‘The State of Social Lead Generation’. SMT team says, “More than 320 marketers took part in the survey, which reveals some interesting, concerning and thought-provoking considerations for digital marketing.  Read this report to learn more about: The current... [Read more]

Page Rank is a measure of how much search engines (specifically, Google, but other search engines usually agree) value your site and send searchers to it for relevant queries. A high page rank indicates Google likes the site. At takes time and effort to build high page rank for a site. Rarely does a site earn high page rank quickly. However, there is... [Read more]

According to a Smart Insights study, there are 3.484 billion social media users across the globe. With the rising platforms, the number of social media users is expected to grow further. Social Media Today team has hosting a Twitter chat on ‘Predicting 2020 Social Media Marketing Trends’ on Tuesday, December 17 at 12 pm EST. SMT... [Read more]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual... [Read more]

The WordPress white screen of death is one of the most common WordPress errors.  This error keeps you locked outside of WordPress. When a script on your website gets exhausted the memory limit, you see a white screen of death. Kinsta contributor Daniel Pataki has shared six ways to find the WordPress white screen of death. Pataki... [Read more]

Dr. Amit Pareek has just released new software that increases engagement, leads and sales: MaxConvert Commercial. Here is the rationale for this new software: Every time we see a countdown timer on a deal, we tend to make an immediate purchase. In addition, everytime we see a notification box, sticky bars, pop-ups, splash pages on landing or when exiting any website, page, we tend to take ation so we don't miss out... [Read more]

Brave, a privacy-focused web browser, has reached 10 million monthly active users. Brave is on a mission to fix the web by giving users a safer, faster and better browsing experience while growing support for content creators through a new attention-based ecosystem of rewards. The Brave team says, “Brave 1.0 was released on November... [Read more]

Rise in your website traffic can bring brighter days for your business during the holiday season. By getting more and more people to your sites, you can try to persuade them to make purchases. Outbrain’s Kelly Hayes has made available on-demand replay of the webinar ‘How to generate traffic and turn it into sales for the holiday... [Read more]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on ‘4... [Read more]

Search Engine Optimization (SEO) is alive and well. It's just harder than ever before. Originally, people who thought about and experimented with improving their site ranking were rare. Almost anything they did to try to improve their rank worked because most webmasters did nothing... [Read more]

Google’s discover ads format is in beta. The discovery ad campaigns enable you to deliver rich, personalized ad experiences to people who are ready to discover and engage with your brand. Google Discovery Ads Discovery ads appear on YouTube home feed, Gmail social and promotions tabs and Google Discover feed. MetricTheory contributor... [Read more]

Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy. Read Nixon’s... [Read more]

Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site's assessment by Google, Yahoo and Bing. Among the most important ingredients, known as "factors", are backlinks from other respected sites and social signals from social media. You earn greater credibility through more links and, especially, through links from more respected sites... [Read more]

Everyone want to make his products or services useful to the customers and by doing this establish strong business roots. For doing this only money cannot help you, you also need a well-thought strategy that enables you to make your services memorable. SmartCompany’s Emily Tylor has shared a four-step process to make your business more... [Read more]

A strong local SEO strategy helps you to reach out your prospective customers via search engines. You can develop such strategy by working on content, on-page optimizations, and link building focused on localized intent. Google SEO MOZ team has published a new video ‘The Local Algorithm: Relevance, Proximity, and Prominence’... [Read more]

Effective copywriting is very important for achieving your SEO goals. A well-written copy enables you to get more web traffic. Cognitive SEO contributor Andreea Sauciuc has published a new guide ‘SEO Writing for Copywriters’ to help you improve your SEO copywriting skills. Sauciuc says, “We’ve put or hands to work to let you... [Read more]

Google Analytics platform makes it possible to track your website performance so that you can make necessary changes to achieve better results. Orbit Media Studios’ Andy Crestodina has shared a four-step process to track your video views in Google Analytics using the Google Tag Manager. Crestodina says, “Do you have videos on your... [Read more]

According to a Statista study, by 2023, there will be an estimated 4.3 billion global email users. Considering this big number future email marketing campaigns can bring you better ROI with the help of personalization. AWeber contributor John Corcoran has shared 16 tips from today’s top email marketers. Read this article to improve your... [Read more]

Effective communication is the key to improving your marketing performance. By connecting with your audience in a personalized manner you can strengthen the impact of your campaingns. In addition, Copyblogger contributor Sonia Simone has shared five elements that can help you to improve your marketing efforts. Simone says, “Here are five... [Read more]

Internal links provide an easy navigation to the users for exploring your website’s content. Internal links go from one page on a domain to another page on the same domain. Seer Interactive contributor Zaine Clark has shared an article highlighting the impact of internal linking on site performance and user experience (UX). Clark says,... [Read more]