Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will Help You Achieve... [Read more]

Google Search Console (GSC) service helps you to monitor, maintain, and troubleshoot your site’s presence in Google Search results. Ahrefs’ Joshua Hardwick has published a video on improving SEO with the help of GSC. Hardwick says, “Do you want to improve your SEO and rank higher on Google? This tutorial will show you how... [Read more]

To achieve marketing success during holiday season you need to develop a strategy that attracts more and more buyers. Constant Contact is hosting a webinar on ‘Way to Online Marketing Success This Holiday Season’ on Thursday, October 24, 2019 at 2.00 pm ET. Constant Contact team says, “During this 60-minute webinar, we’ll guide you... [Read more]

CompareShop was just released by Dr. Amit Pareek. This new software creates “Comparison E-com Stores (similar to stunning BizRate&tm; and Shopzilla&tm;TM ). It selects products based on you keywords and loads these products and video reviews of the products (where available) into your store automatically. This tool also includes a traffic engine... [Read more]

Holiday season is approaching fast so it’s time to start preparing to build strong marketing campaigns. Email is one of the best used tools for marketing. With well-designed email campaigns you can improve you holiday business. Constant Contact contributor Dave Charest has shared four tips to create a strong holiday email marketing plan. Charest... [Read more]

Personalized marketing strategy begins with the data of your target audience. With right analysis of customer data you can achieve your goals of personalization in marketing. You can win more customers by developing a personalized marketing strategy for social media. Social Media Examiner Lilach Bullock has shared some useful ways to create... [Read more]

Delivering a satisfying customer experience is the priority of most companies today as it leads to better business. By working on CX you put your customer first. Acrolinx has published an e-book to help you understand customer experience and ways to improve it. Acrolinx team says, “In our new guide, we look at one part of CX that’s hugely... [Read more]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on... [Read more]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will... [Read more]

The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements. By creating persona-driven content you can improve the chances of your marketing success. Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven... [Read more]

Video is an irresistible marketing tool that helps you to achieve better marketing results. Due to its popularity among different audiences, video is one of the most preferred marketing tools today. Social Media Examiner team has published a video ‘How to Edit Videos on Your Phone Like a Pro’ to help you create effective video content... [Read more]

Audience segmentation allows you to evaluate the performance of your marketing campaigns targeting different audiences. With this you can also run customized marketing for better results. Smart Insights contributor Dave Chaffey has shared 10 ways to segment website visitors using Google Analytics. Chaffey says, “When I work on E-commerce... [Read more]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene has published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s... [Read more]

Customer is the king and you need to make them happy to prosper your business. Many a times your customers become unhappy for various reasons and you need to apply right tactics to bring them back to business. Entrepreneur magazine contributor Jason Feifer has published an article to guide you on winning your dissatisfied customers. Feifer says,... [Read more]

You can improve customer retention and gain their trust by delivering personalized customer experiences across different marketing channels. Right use of data in creating personalized marketing campaigns can help you to achieve better ROI. eMarketer is hosting a webinar on ‘Personalization—Using Data for a Better Customer Experience’... [Read more]

The core objective behind content creation is to create more earning opportunities and improve your marketing ROI. For this purpose you need to develop persuasive content that helps youto grab attention of your prospects and convert them. IMPACT team is hosting a webinar on ‘Content that Drives Revenue: How to Get Leadership to Buy-In’ on... [Read more]

It is important to reach out your target audience at the right time. By doing this you are increasing the chances of conversion. To help you publish your social media content at the right time, Blogging Wizard contributor David Hartshorne has published an article highlighting seven useful social media scheduling tools. Hartshorne says, “There... [Read more]

It is important to get your website featured in the search engines to achieve best possible ROI. You can use different plugins to make sure that your WordPress site makes it into Google search results. But, content is of utmost importance to attract search engines. Business 2 Community contributor Jennifer Stone has shared seven ways to help you... [Read more]

According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your... [Read more]

Google Small Business Outreach’s Wendy Gonzalez has shared four ways Google can help you to make your business holiday-ready for the upcoming holiday season. Gonzalez says, “The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make... [Read more]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you... [Read more]