Your strong brand presence on social media helps you to spread awareness about your products and services and boost sales. Impact’s Connor DeLaney has shared nine essential steps to improve your social media following in 2020. DeLaney says, “This article will teach you the basics of building a social media following and will... [Read more]

When it comes to PPC marketing, the focus is on search ads, display ads, image ads, video ads etc. This combination and integration on new technology is expected to boost the growth of PPC. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future... [Read more]

Well crafted headlines can help you to improve your SEO and social media performance resulting into increased website visitors. You should keep in mind multiple audiences while creating headlines. Search Engine Journal contributor Kristi Kellogg has shared eleven headline writing tips to help you increase your traffic and clicks. Kellogg... [Read more]

The Google Analytics platform enables you to track and analyze data to improve your site performance. Forbes contributor Peter Boyd has shared an article highlighting nine important things about Google Analytics. Boyd says, “Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking... [Read more]

Your HTML title tags which exist in the head section of web pages, provide details of the subject matter made available on respective page. Search Engine Journal contributor Corey Morris has published a guide to optimizing your web page’s title tags for better SEO results. Morris says, “Here are eight important aspects to consider... [Read more]

Backlinko team has published ‘Content Marketing in 2020: The Definitive Guide’ to help you improve your content marketing this year. This in-depth guide covers the following: How to promote your contentContent formats that are working right nowNew content creation strategiesLots of advanced tips, strategies and techniques. Content... [Read more]

We have already entered into the new year. It is the time to set new goals and plan strategies to achieve them in time. Duct Tape Marketing’s John Jantsch has published anew podcast ‘Small Business Marketing Insights for 2020’ to help you visualize the year and the opportunities. Jantsch says, “I wanted to close... [Read more]

Social media platforms are growing by attracting more users and creating a way for the advertisers to reach those users. It’s time to know how the social media landscape will respond to the marketers’ need in 2020. ClickZ contributor Tereza Litsa has shared five key predictions on social media in 2020. Litsa says, “We’re... [Read more]

Every time a new technology arrives, marketers get a way to enhance their online reach. Whether it is a social media tool or some analytics platform, they play an important role in marketers’ lives. ClickZ’s Tom Libretto has published marketing predictions for 2020. Libretto says, “Here are a few thoughts on what’s in... [Read more]

There are several elements that play important role in helping you to achieve better search rankings. Your web page heading is one such element that tells the search engine about your page. Search Engine Journal contributor Roger Montti has shared some useful tips on using headings for improved SEO based on insights shared by Google’s John... [Read more]

Podcast publishing can help you to enhance your online reach and influence more people. It also enables you to create a wider audience. Search Engine Journal contributor Roger Montti has shared an article offering Google’s John Muller’s advice on how to optimize your podcast website. Montti says, “In a Reddit discussion... [Read more]

We have entered into the new year now and need to polish our tools and tactics to achieve better marketing results. Social media platforms keep evolving with new features and even more users. Content Marketing Institute contributor Dennis Shiao has shared seven useful social media marketing tips for 2020. Shiao says, “Pick any social... [Read more]

A well-thought plan can help you to visualize your marketing process and achieve desired targets. Social Media Examiner’s Janette Speyer has shared a four-step process to optimize your marketing plan. Speyer says, “Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this... [Read more]

To improve your Facebook ad performance it is necessary to analyze them in terms of views and visitor response. You can do it with the help of pre-decided metrics. Social Media Examiner team has published a new video ‘How to Analyze Your Facebook Ad Results: 7 Metrics to Track’ to help your better understand your Facebook advertising... [Read more]

WordPress is one of the most popular blogging platform cum content management system. It helps you to easily build and manage dynamic websites. Quick Sprout’s Lars Lofgren has published a nine-step guide to creating your new website with WordPress platform. Lofgren says, “I’ve broken down the 9 simple steps to create your website... [Read more]

Content helps your websites to stand out in a crowd. The right blend of great design and quality content help you to attract more visitors. State of Digital contributor Laurn Irwin has shared six questions that will help you to create better web page conten. Irwin says, “Here are 6 questions to ask yourself when getting started as... [Read more]

Your website’s SEO Visibility is calculated using different data sources that are based on a dynamic keyword set. The search volume of keywords and domain’s rankings for these keywords are some of the elements used to determine your SEO visibility. State of Digital contributor Chris Green has shared an article highlighting some... [Read more]

Digital marketing keeps growing and changing with the advancement in technology domain. Neil Patel has published a video ‘How Digital Marketing Will Change in 2020’ to share his insights on future of digital marketing. Patel says, “How Digital Marketing Will Change in 2020 (You’re Not Going to Like It) | Everything’s... [Read more]

The new year is hear and it’s time to prepare yourself for new challenges and opportunities which come as a result of innovations and changes in the technology domain. Impact contributor John Becker has published the transcript of his interview with Marcus Sheridan. Read the transcript to get answers to some of the prominent marketing questions.... [Read more]

Reading is the best way to learn and improve your marketing performance. You could also refer the past article to face the present situations. Impact contributor Ramona Sukhraj has published top 19 articles published on Impact in 2019. Sukhraj says, “It’s been another whirlwind year in IMPACT, publishing a record 1,295 articles... [Read more]

Impact contributor Liz Moorehead has published an article highlighting five marketing books published in 2019. In her article Liz has talked about the following books: They Ask, You Answer (2nd Edition) by Marcus SheridanConversational Marketing by David Cancel and Dave GerhardtThe End of Marketing by Carlos GilMarketing Rebellion by Mark... [Read more]

By advertising on Google you can improve your brand awareness, reach more customers and consistently measure your performance. By having an insight into creation of right ads you can improve your ROI. WordStream contributor Allison Day has shared six steps to help you create effective Google ads for 2020. Allison says, “In this guide,... [Read more]

Blogging helps you to stay connected with your target audience by the way of content publishing and enables you to establish yourself as an authority in respective domain. Proper planning is essential for starting a blog, you should have a clear plan. Quick Sprout contributor Lars Lofgren has shared a 12-step guide to starting a new blog. Lofgren... [Read more]