SEO copywriting has become a requirement in the past few years. It is crucial for every business, but especially for those in the eCommerce space. Inflow contributor Kate Miller has published the ‘Complete SEO Content Writing Guide for Effective Website Copy’. She says, “The specifics of your SEO copywriting strategy will depend upon... [Read more]

Building an SEO-ready website is the need of the hour. You can achieve business success by building a website that attracts more visitors and helps you grow your sales. Bruce Clay has published a new blog post highlighting four stages of an SEO-driven website launch. He says, “When launching a website, there are four stages to consider, each with... [Read more]

Building and managing a WordPress site is extremely easy even for people with minimum technology skills. But with proper guidelines, you can save a lot of your time while building a WordPress site. Search Engine Journal contributor Brian Harnish has published a guide called ‘How to Build a WordPress Site in 24 Hours’. He says, “WordPress... [Read more]

The mobile phone culture is firmly embedded in modern society. All over the world people have flocked to these phones for convenience and for powerful flexibility. With the right apps, they can do virtually anything a computer can do. You use apps; we all do. There’s a business opportunity in that fact. Somebody can profit from selling apps, and... [Read more]

Google Chrome is not just a web browser. It helps web users enhance their productivity. It is quite useful to grow our marketing performance too. Search Engine Journal contributor Maddy Osman has published an article highlighting 13 Google Chrome extensions for digital marketing and SEO. He says, “Here are 13 great options available as Chrome... [Read more]

Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is... [Read more]

As we know, machine learning (ML) has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities? Content Marketing Institute is hosting a webinar ‘Unlocking Machine Learning for Marketers: Harnessing Data to Personalize... [Read more]

Daven Michaels is coming to visit IM NewsWatch in our Conversations webinar series. He is an experienced online marketer who has a lot to share with those of us who are not quite as far along in our career. He will share his experience in a particular project that turned out to quite successful for him. He titles his talk “$3K Every Day”.... [Read more]

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn... [Read more]

Psychographic segmentation is the process of separating or grouping an audience based on those psychological qualities. Unbounce contributor Melanie Deziel has published a step-by-step guide to Psychographic segmentation. She says, “Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile... [Read more]

LinkedIn is a platform that provides you exposure and enables you to reach the targeted audience. With a proper marketing strategy, you can use this platform to make most from the social media. Social Media Examiner has published a video ‘LinkedIn’s New Company Page Features, New Personal Profile Features, and More’. The SME team says,... [Read more]

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most other.... [Read more]

Video is an essential element of your marketing mix. It helps you grow your reach and persuade your target audience to take an action. Social Media Examiner has published a video ‘How to Structure Marketing Videos for Success’ to help you achieve video marketing success. The SME team says, “Want to market your business or products... [Read more]

WordPress is one of the most popular and used content management systems today. In this CMS, comments are powerful and can enhance your site. It can encourage discussion and allow you to interact with your readers, and help build a community. Quick Sprout’s Lars Lofgren has published an article titled ‘How to Disable Comments in WordPress’... [Read more]

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits. Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts. She says, “Here are 15 options to create more effective conclusions. 1. Address multiple points When writing conclusions,... [Read more]

Automating any part of marketing is a win. Automating messaging (which is at the heart of modern online marketing) is a super win. WhatDROID is breakthrough software that can save hours each week, freeing marketers for more creative activities. WhatsApp is the largest messaging application online, with more than 1.3 billion active users globally.... [Read more]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’... [Read more]

Link building is an essential process to boost your SEO performance. Apart from publishing quality content, you also need to adopt the right strategies that can help you secure more backlinks. MOZ contributor Amanda Milligan has published an article highlighting some useful strategies to use surveys for securing more links. She says, “I’m... [Read more]

Social media platforms have become an integral part of most businesses today. With the newest features like live video, brands are able to move closer to their target audiences now. Social Media Today is hosting a Twitter Live Chat ‘Social Media Trends Dominating 2021’ on Tuesday, May 4, 2021. The SMT team says, “#SMTLive brings together... [Read more]

What’s something that almost every video, commercial, sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425!.... [Read more]

How does affiliate marketing tie in to SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix? Search Engine Journal has published a new podcast ‘The State of Affiliate Marketing & Campaign Management’ featuring... [Read more]

Search Engine Optimization (“SEO”) is an important component of your success in online marketing. Many online marketers fail to recognize the importance of SEO and therefore do not invest in it because they do not understand what it really means or how it can help them generate more traffic to their website. With more traffic, more sales... [Read more]

TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally,... [Read more]

In 2021, digital marketing continues to evolve with new platforms and features added to the existing ones. With a multi-faceted and diverse approach, one can achieve digital marketing success. Entrepreneur magazine contributor Kevin Leyes has shared five digital marketing trends for businesses in 2021. He says, “In this article, we’re going... [Read more]

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]