Search Engine Land contributor Anthony Tedesco has published an article featuring three PPC marketing trends to keep a pulse on in 2023. He says, “As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build... [Read more]

Marketing Land is hosting ‘SMX Master Classes: Actionable search marketing training’ on March 1-3, 2023. Attend these master classes to discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. Session information: Advanced SEO training with Bruce Clay Advanced Google... [Read more]

Content marketing continues to change for good. With a variety of formats and creativity mix, content marketing has been enabling organizations to grow. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring four key content marketing trends for 2023. O’Brien says, “In 2023, content marketing is evolving... [Read more]

Neil Napier just launched PowrSuite 2.0. It’s the new generation of this all-round marketing tool and has been highly anticipated. It just went live with a super early-bird discount. Click here to be one of the first to check it out: PowrSuite 2.0. What exactly is PowrSuite 2.0? PowrSuite 2.0 helps you: ➤ Find Leads ➤ Write A.I. Driven Copy ➤... [Read more]

Digital Marketing Depot has published a new e-book ‘Salary Guides for Digital Marketers 2023’ on digital marketing job market. The DMI team says, “We’ve partnered with global digital media and marketing recruiter Aspire to bring you a comprehensive guide to salaries in 4 key regions: the UK, the US, MENA, and APAC (Singapore).... [Read more]

Quality content can work for all. Effective content marketing helps you reach your target audience and achieve set goals. Copyblogger contributor Stefanie Flaxman has published an article on how content marketing can give an edge to small businesses. She says, “Whether you’re a brand or marketing manager for a brick-and-mortar business or a... [Read more]

A well-designed contact us page is quite necessary for your website. Search Engine Journal contributor Anna Crowe has published an article featuring 39 amazing contact pages examples from e-commerce, SaaS, agencies, and other brands. She says, “An awesome Contact Us page finds just the right balance between making it easy to reach the company... [Read more]

The new tool Leadono just released. It is the only marketing tool with the world’s first LDO technology. Because of the proprietary LDO technology, the creators say, you can speed up building your mailing list with touch or click email capture and with viral incentivized referral traffic. This tool is solving the big problem with building a list... [Read more]

This is a reminder for the MarTech webinar to be held on January 12, 2023. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the... [Read more]

Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. By approaching the right influencers, you can give a boost to your business. Search Engine Journal contributor Brian Frederick has published an article featuring the top 100 social media influencers worldwide. He says, “While... [Read more]

An e-commerce platform is the content management system used to build and manage an online store. Search Engine Journal contributor Roger Montti has published an in-depth article on creating a WordPress e-commerce website. He says, “Continue reading to learn how to create a WordPress e-commerce website and establish a successful online sales... [Read more]

SellingLive is an eCommerce personalization platform that lets people easily buy and sell on Facebook Live based on a person’s comment. It also helps you manage all aspects of any eCommerce operation and improve your sales by converting social media comments into sales. Beyond that, SellingLive enhances the invoicing process by automatically... [Read more]

Quality content can help you achieve your business goals. A well-thought content creation strategy can play an important role in content marketing success. Search Engine Land contributor Adam Tanguay has published an article featuring some useful tips to build a ‘helpful’ content strategy for 2023. He says, “The emphasis on quality and value... [Read more]

This is a reminder for the Adweek webinar to be held on January 12, 2023. Adweek is hosting a webinar ‘2023 Advertising and Media Data Trends and Forecast: Start the Year Off Right’ on Thursday, January 12, 2023, at 1.00 pm EST. The Adweek team says, “Dive into the key shifts impacting advertising and media in 2023 with industry... [Read more]

FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured... [Read more]

If you are in the food, recipe, or general homemaking niche, check out Meal Magic Mega Sale. This is a collection of PLR food planning journals that you can brand with your own website name and either give away (typically when someone signs up for your mailing list) or sell. In Meal Magic Mega Sale, you are getting: ➤ Magnificent Menus Planner ➤... [Read more]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free... [Read more]

Sales forecasting is the process of estimating future revenue by predicting the amount of product or services a sales unit (which can be an individual salesperson, a sales team, or a company) will sell in the next week, month, quarter, or year. HubSpot contributor Daniel Doan has published ‘The Ultimate Excel Sales Forecasting Guide: How to Choose... [Read more]

Twitter has been one of the most popular social media platforms empowering businesses and marketers. The challenges it is facing in recent days make us think of Twitter alternatives. HubSpot contributor Erica Santiago has published an article featuring 11 Twitter alternatives marketers can consider. She says, “Here are some alternatives if you... [Read more]

Jeff Ayman wasn't having much success online. He researched his problems, found solutions, and wrote 'The Click Engine' to tell you what he found that works for him (and he says it will work for you, too.)... [Read more]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [Read more]

Expansion and wider reach are some of the basic reasons why we opt for content marketing. There are several techniques you can brainstorm and improve content marketing, mind mapping is one of them. Content Marketing Institute contributor Carlijn Postma has published an article featuring five steps to mind map your content and increase its reach. She... [Read more]

Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that... [Read more]

Dr. Amit Pareek and his associate Rahim Farhouni have just released RestroSuite for use by local marketing agencies and consultants to assist them in meeting the online needs of restaurants, clubs, cafes, etc.... [Read more]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [Read more]

Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add... [Read more]