Focusing on a niche is a trend that has helped many to establish and flourish their businesses. The Duct Tape Marketing founder John Jantsch has published a new podcast episode addressing the niche marketing. The episode is titled ‘To niche, or not to niche in your business?’. Jantsch says, “There’s a big movement today of... [Read more]

The Buffer team has published a new podcast episode titled ’10+ Indispensable (and free!) marketing graders and social media scores’. In this podcast Kevin Lee highlights 10 useful platforms that can help you to strengthen your social media marketing efforts. Lee says, “You can audit your marketing in many ways—be it a... [Read more]

Customer acquisition and retention play major role in keeping your business alive and flourish. For retaining them you need to think and apply different strategies. The Duct Tape Marketing’s John Jantsch has shared five ways to use paid search for retaining your customers. Jantsch says, “A lot of marketers and business owners think... [Read more]

Getting people to pay attention to (and respond to) your marketing messages is key to your online success. Doing it without consuming a lot of your time is key for your ability to get things done. Automating the process makes it usable 24/7, whether you are working or not. Chatbots can help build this automated customer (and prospective customer) support... [Read more]

The Duct Tape Marketing team has published a new podcast episode titled ‘Advice for entrepreneurs from someone who’s been there’ featuring MOZ founder Rand Fishkin. In this episode Fishkin answers some questions pertaining to SEO and online business. John Jantsch says, “Fishkin is a frequent keynote speaker on marketing... [Read more]

We are sharing this Vox podcast to highlight how Amazon is acting inside the consumer’s households. It may spark a new idea in your mind to start a new e-commerce deal. The Vox team says, “In less than two decades, Amazon CEO Jeff Bezos scaled an online marketplace for books into the world’s most valuable company. But at what... [Read more]

We have started publishing content in multiple formats so that we can reach out to the prospects and customers in the way they like it to be. The Jeff Bullas has highlighted five content types that can help you to improve your user engagement and conversion. Bullas says, “In this post, we’ll cover the different types of content that... [Read more]

YouTube is now the world’s most powerful site to connect with your market, whatever your niche. Why? It’s the world’s largest social site, way ahead of Facebook. Besides that, it is the world’s 2nd largest search engine, right after King Google. Because of its power, you would be wise to use YouTube marketing to promote your products. Get it right, and your business can boom... [Read more]

The social media platforms play pivotal role in enabling the marketers to get more prospects and convert them into customers. Twitter is also a proven platform that helps brands in creating more leads. The Social Media Today contributor Ann Smarty has shared some useful ways to use Twitter for lead generation. Smarty says, “Here are some... [Read more]

Google keeps updating its search engine algorithms to help its users find the most relevant content on the web. In 2019 too the company made several changes to search. The Cognitive SEO contributor Andreea Sauciuc has shared an article highlighting eight SEO updated the Google has brought out in 2019. Sauciuc says, “Last year alone, Google... [Read more]

The Rank Ranger team has published a new episode of the In-Search podcast titled ‘Creating content in the age of Google as a discovery engine’ featuring Mark Traphagen, VP of Content Strategy at AimClear. Listen to the podcast to learn the following: How does ‘search as a journey’ impact your content creation?How can you develop... [Read more]

Generating traffic for your website isn't as hard as you might think, once you have the keys to the process. 'New Traffic Treasury' was just released. It provides a solid, systematic action plan to consistently generate highly targeted traffic. Follow the plan in 'New Traffic Treasury', and you may never again have to have to piece the traffic puzzle together. No more traffic silver bullets for you... [Read more]

To persuade your prospects and convert them into customers you need to be influential in your language. And it is the right vocabulary that can help you achieve this. The CoSchedule team has published an infographic highlighting 180 power words to make your content more powerful. You can access the infographic on the following page. 180+... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Location data strategies to improve customer experiences’ on Tuesday, August 20, 2019 at 1.00 pm EDT. Attend this webinar and learn: How to innovate around location insights to create personalized experiencesRefined segmentation techniques that will reduce waste and improve campaign ROIStrategies... [Read more]

Automation in marketing helps you to easily carry out different complex tasks including getting data and serving the customers. The Search Engine Land team has shared four reasons why agencies should go for marketing automation. The SELand team says, “Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar... [Read more]

'ProfitEagle', just released by the Tom Yevsikov team is designed to do two things, simultaneously, and do them both well: a. Build your mailing list, b. Earn income for you while it builds your list. Here are the advantage of this new system: ► There are no monthly fees for using the system ► There is a single dashboard for everything you do while using the system... [Read more]

Seeing and doing is the best way to learn new things. When it comes to marketing, you need to observe how your fellow marketers are prospering by adopting newer ways to gain more customers. The Ahrefs contributor Joshua Hardwick has shared seven examples of inspiring content marketing. Read his article to improve your content marketing. Hardwick... [Read more]

The Ahrefs team has published a new video on YouTube. The video is titled ‘SEO checklist 2019: get more organic traffic’. Watch this video to learn how you can grow your website’s organic traffic. You will also discover the steps to rank higher on Google. Visit the following page to watch the video. SEO Checklist 2019: Get... [Read more]

Content plays a pivotal role in your marketing. When it comes to social media marketing you need to create content in different formats for fulfilling your needs. The Social Media Examiner contributor Lilach Bullock has shared a five-step plan help marketers create great content for Instagram marketing. Bullock says, “Do you want to improve... [Read more]

New SaaS software 'MyVideoSpy Pro' was recently launched. Its job is to help you improve the ranking of your YouTube videos. xxx is 100% web-based. All you need is a web-browser and an internet connection and you're good to go. A better rank for your videos mens that they will be seen more often, and that means that they will bring in more sales... [Read more]

The Social Media Examiner team has published a new episode of Social Media Marketing Talk Show Dan Knowlton. Listen to this talk show to learn about Twitter’s latest improvements that will help you improve conversion rates. Grace Duffy says, “Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for... [Read more]

The Search Engine Roundtable contributor Barry Schwartz has published a new video with Rand Fishkin on ‘Google Anti-Competitive, Ranking Studies, EAT & YMYL & Bing’. Schwartz says, “We discuss some of Google’s anti-competitive behavior, if we can trust the new people at Google after folks like Matt Cutts, Amit Singhal... [Read more]

Link building is an essential process to increase your website ranking and popularity. Till now it has been a manual process but the widespread use of Artificial Intelligence (AI) is on the way to influence this process. The ReadWrite contributor Frank Landman has shared an article highlighting the impact of AI on lin building. Landman says,... [Read more]

When it comes to online marketing the data and content have become its integral part. Brands and marketers are utilizing the different content formats to increase their performance in terms of sales. The Ezoic Inc. contributor Tyler Bishop has answered four questions related to the digital content in today’s scenario. Bishop says, “Digital... [Read more]

The Backlinko team has published a free ebook called ‘Email marketing: the definitive guide’. Download this ebook to learn the basics of email marketing and create rewarding campaigns. The Backlinko team says, “This is the ultimate guide to email marketing in 2019. So if you want to: Build your email listImprove your... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she... [Read more]

The Adweek team is hosting a webinar on ‘Why mobile programmatic will be really different in 2020: maximize your in-app strategies’ on Tuesday, July 30 at 1.00 PM EDT. The Adweek team says, “Dive into the state of mobile programmatic advertising with exclusive insights from InMobi into the trends and attitudes that will transform... [Read more]

Like most (all, I suspect) professional disciplines, online marketing has acquired a collection of jargon terminology. This consists of terms that practitioners use when talking to each other about the work. These terms are useful for quickly conveying to insiders the subject being discussed. They are a “shorthand” the improves communication... [Read more]