The new year is just a few days away and it is the time to discover what lies ahead. Marketing automation is something everyone is curious about and the AI and VR have created more hopes for it. Small Business Trends contributor Itai Elizur has shared five small business marketing automation trends of 2019. Talking about audience segmentation across... [Read more]

Video plays an important role in giving an edge to your marketing campaign. It helps you get more conversions as compared to other tools. Content Marketing Institute columnist Amanda Subler has shared some useful tips to eliminate the boredom from your marketing videos and achieve your sales targets. Subler says, “Both B2B and B2C marketers... [Read more]

Content marketing keeps on growing by leaps and bounds. You need to instill creativity in your efforts for making your content authentic and attractive. Content Marketing contributor Stephanie Stahl has shared five tips to help marketers improve their content marketing efforts in 2019. On reducing excessive content, Stahl says, “There’s no shortage... [Read more]

To persuade your first time site visitors to come back again and again you need to have the content that gets their attention and makes them feel that it is worth their time. Data can be of the utmost importance in this process as it helps you create authenticity for your brand. Marketing Land contributor Jason Downie has shared three strategies to... [Read more]

Good health is the key to achieving your goals in the new year. We all need to maintain a healthy lifestyle as it is the ultimate wealth. Entrepreneur team has published a video featuring Jack Canfield sharing some useful tip on taking care of health and its impact on business. The Entrepreneur team says, “In this video, Entrepreneur Network partner,... [Read more]

Video is an essential element in your marketing mix. It helps you let your prospects and customers explore ins and outs of the products you offer. Entrepreneur contributor Anna Johansson has shared five tactics to help marketers create social media-friendly videos that can generate more sales. Johansson says, “In modern marketing, you need video... [Read more]

If you are planning to start a business in 2019, HubSpot contributor Sujan Patel has shared a list of 22 incredible small business opportunities for 2019. Patel has covered home businesses and online businesses in his article. Talking about online business opportunities, Patel says, “Online business opportunities also afford you all the benefits... [Read more]

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single source of... [Read more]

To succeed in your journey of content marketing you should make people get engrossed in what you are publishing online. By supplying the information your readers need and presenting it in an interesting manner you can enhance the readability of your content. Copyblogger columnist Stefanie Flaxman has shared three tips to help you make people read your... [Read more]

Conversion rate optimization is an element that helps your strengthen your sales online. With various tactics you can try to improve your conversion rates but there are some that give good results. HubSpot contributor Robert Mening has shared three science-backed ways to help marketers improve conversions. Mening says, “With a clear understanding... [Read more]

Video has turned out to be one of the most popular marketing tools. It helps you easily connect with the audience and effectively communicate the message to them. Entrepreneur contributor Dmitry Dragilev has shared four ways to help marketers improve their marketing with video tools. Dragilev says, “Here’s how you can use video to attract... [Read more]

Creation of content is an important phase of your content marketing process. But remember without a well-planned content distribution system, your content creation and marketing process can go in vein. ReadWrite contributor Brad Anderson has shared three ways that can help you streamline your content distribution process. Anderson says, “Many... [Read more]

“The Buffer team has published a new podcast titled ‘A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss’. Brian Peters says, “”Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110)... [Read more]

The 2019 is a few days ahead and its time to find out what is expected in the coming days. Entrepreneur contributor Rashan Dixon has shared five business trends that are expected to rise in 2019. Dixon says, “On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate... [Read more]

People like to have fun and take things lightly. It applies to your marketing very well. If the element of humor can be added, your marketing campaigns can do wonders. The Forbes contributor Henry DeVries has shared a useful article with tips on how marketers can integrate humor with their campaigns. DeVries says, “Ah, humor in marketing. Burger... [Read more]

The Content Marketing Institute columnist Ann Gynn has shared seven lessons from the Content Marketing World event. In one of the lessons on using the right words in your content, Gynn says, “Writers and editors are most likely to appreciate the art of word selection – how a well-placed word can make all the difference in a sentence. But all... [Read more]

The Marketing Week team has published a podcast on ‘The role of marketing in startups and functional products’. This podcast shares information on how marketing can play a key role in building a brand from the outset. The MW team says, “In the latest Marketing Week podcast features editor Lucy Tesseras and reporter Ellen Hammett explore... [Read more]

We are on the edge of 2019 and its time to find out what could come next in the coming year. Marketing Week team has put together nine trends that could impact the marketers’ jobs in 2019. The MW team says, “Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead. Click on each... [Read more]

Adweek’s Katie Richards has shared some important lessons for the marketers from the five brand fails from 2018. Richards says, “While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong—and what... [Read more]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization... [Read more]