The Content Marketing Institute is hosting a webinar on ‘Email Marketing Automation at Every Level’ on Wednesday, June 5, 2019 at 2.00 pm ET. The CMI team says, “From welcome emails to a 36-point segmented email “journey” based on whether you’re progressing through the sales process, automated emails earn 2 times... [Read more]

The Ezoic Inc. team has published a new video featuring Tyler Bishop on ‘How To Target Topics & Keywords With The Highest Ad Earnings’. Watch this video to improve your advertising performance. The Ezoic team says, “This week, Tyler reviews how to identify and target topics advertisers bid the most on so you can earn more... [Read more]

The AuthorityLabs team has published a five point SEO checklist to help marketers improve their search engine marketing efforts. The AuthorityLabs says, “The purpose of this checklist is to monitor SEO more closely and identify potential issues that can detract from achieving your search goals. Ideally, you’ll power through this list in... [Read more]

Video is taking over the internet. This isn’t surprising when you consider that every day YouTube has 5 Billion video views and every day Facebook has 8 Billion. This isn’t actually surprising considering the emotional power contained in a good video. A single good video can tap into the viewer’s emotions, keep them engaged, and... [Read more]

The Marketing Land contributor Joe Martinez has answered five questions related to the YouTube advertising. Read the answers to improve your advertising efforts. Martinez says, “I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also... [Read more]

Video is a key driver when it comes to marketing. With widespread video posting, Facebook and YouTube go hand in hand as far as video posting and its reach are concerned. To help marketers better understand the algorithm of video on Facebook and YouTube, the Marketing Land contributor Garrett Woods has published a comprehensive article. Woods... [Read more]

The IAB and PwC have published their findings from the third annual podcast ad revenue study. There are some significant findings that show promising future for podcasting. Here are the key findings: There has been a rise of 53% in podcast ad expenditureBy 2021, the podcast revenue will reach $1 billion More than half of the 12+ US population... [Read more]

The HubSpot contributor Aja Frost has compiled 2019 sales statistics from different sources. The 75 stats cover the categories such as sales prospecting, sales follow-up, sales emailing, sales call and more. Frost says, “Luckily, not all sales-related data will bum you out. This list of sales statistics has invaluable nuggets of wisdom on... [Read more]

The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you... [Read more]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you... [Read more]

YouTube is becoming a leading ad platform for online marketers. Facebook had better start worrying. The key to successful ads on YouTube is getting the ads in front of likely buyers. That’s how to get a return on your investment in advertising costs. How do you find likely buyers in your niche? They are the people who watch the popular videos... [Read more]

The account-based marketing refers to the marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts. The MarketingSherpa contributor Alyce has put together some useful advice from marketing leaders from various leading organizations. Alyce says, “There’s... [Read more]

The MarketingSherpa contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Five Keys to High-Performing Marketing Organizations’ featuring Salesforce’s Mathew Sweezey. Gorgone says, “Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the... [Read more]

The word niche means specialization in specific topics and subjects. Similarly when it comes to niche websites, they offer authentic content on specific subjects. The Ezoic Inc. contributor Tyler Bishop has published a comprehensive article on launching and growing a new niche website quickly. Bishop says, “Launching a new niche website... [Read more]

Whatever it is that you want to do on the Internet, especially if you are just beginning, you need a process that brings you commissions, leads and sales. That's the only way to earn a good living. Cindy Donovan has developed a system for that exact purpose... [Read more]

The MOZ team has published new Whiteboard Friday video titled ‘How to Make Money with SEO in 2019’ featuring Rand Fishkin. Watch this video to learn how you can earn online with search engine optimization. The MOZ team says, “Making money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative... [Read more]

When it comes to social media marketing and advertising, Facebook still ranks high as one of the most preferred social media advertising platforms. The Search Engine Journal contributor Amy Bishop has shared an article highlighting 13 Facebook ad objectives which can help you to better prepare your ads. Bishop says, “A Guide to Each Facebook... [Read more]

The Google Search team has announced that they are releasing June 2019 Core Update on June 3, 2019. Here’s a screenshot from Google’s announcement on Twitter. Google Search Blog  [Read more]

"If you ain't got traffic, you ain't got nothin'." Not grammatical, but true. You must have people viewing your content in order to make sales. That's why 'Traffic Hybrid' was created. It shares with you a new process for driving traffic to your website, in a way that applies to any niche... [Read more]

Understanding what works to achieve higher rankings in Google is something you need to do constantly. There are multiple factors which help you to score well in the search results. The Search Engine Journal contributor Jason Barnard has shared an article sharing how Google search ranking works. Barnard says, “There are hundreds/thousands... [Read more]

The Impact contributor Stephanie Baiocchi has published a new podcast episode titled ‘Doing Things the Inbound Way’. Listen to this podcast and learn how to start with inbound marketing. Baiocchi says, “On this episode of The IMPACT Show, Nick and I discussed spending a little time to save a lot of time, event marketing... [Read more]

The Merkle Inc. team has published a new podcast episode titled ‘SEO in the Lab: A conversation with Frédéric Dubut from Bing’. Listen to this podcast to learn about machine learning, ecommerce improvement and more. The podcast covers the following: Why the relationship with the search communityHow can webmasters help Bing (remember... [Read more]

Well planned search engine marketing campaigns help you to score higher in the search engine results and make most from your campaign investments. The Microsoft Advertising blog contributor Stein Broeder has shared five tactics that can help you to get maximum ROI from your search marketing campaigns. Broeder says, “Here are five pro... [Read more]

The better Search Engine Optimization performance depends on your alertness on coping with the search engine algorithm changes. The HigherVisibility contributor Scott Langdon has shared an article highlighting the latest and most current SEO tactics that work in 2019. Langdon says, “SEO is more than a marketing fad. It is a necessity for... [Read more]

When it comes to online advertising, the Google’s advertising programs score high and so most businesses use its advertising solutions. Since it is one of the most commonly used ad solution, there are common mistakes too that the users make. The Hallam contributor Pete Keyworth has shared seven common mistakes that people make while using... [Read more]