Email is one of the most effective marketing tools. It allows you to reach millions of people by creating subscription lists of like-minded people interested in specific products or services. By developing effective email marketing campaigns you can increase your marketing revenue. MarketingProfs is hosting a webinar on ‘Strategies for Successful... [Read more]

Constant innovation is the key to achieving marketing success. Chat is one such tool that enables you to stay connected with your prospects and customers and increase your sales. ManyChat team has published a free guide called ‘The Unrivaled Guide to Chat Marketing’ to help you start with chat marketing. ManyChat team says, “More... [Read more]

Facebook Groups can help you to gather like-minded people and create a following for promoting your products and services. Social Media Examiner team has published a video ‘How to Create a Facebook Group and Link it to Your Facebook Page’ featuring Bella Vasta. SME team says, ” Facebook Groups expert Bella Vasta shows you... [Read more]

Today, Cindy Donovan releases Hammock Suite. She describes it as “a beginner friendly way to see profits without having to worry about failure”. This is completely usable by beginners. It is based on the cut and paste process, requiring no tech skills and no background in online marketing. This online marketing system is available beginning... [Read more]

Google has published the list of top trending searches for the year 2019. This list reveals the most popular topics in 2019 across different categories. Top trending searches in US Disney PlusCameron BoyceNipsey HussleHurricane DorianAntonio BrownHurricane DorianNotre Dame CathedralWomen’s World CupArea 51 raidCopa America. You... [Read more]

A strong search engine optimization (SEO) strategy enables you not only to attract new visitors but also in improving the user experience and usability of your website. SEO helps you in expanding your organic reach and building trust and credibility too. Distilled contributor Annaleis Montgomery has shared five useful tips to start your SEO... [Read more]

According to a Lyfe Marketing study, 78% of consumers prefer to know about an organization via content published by it. This suggests a possibility on how your content can help to win more customers. Quality content can help you to build trust and retain customers for longer period of time. Photo by Canva Studio from Pexels Rank Ranger... [Read more]

Google can contribute to your website's success or contribute to its downfall, depending on how it estimates your site's value to their search clients. Google looks for "signals" that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking... [Read more]

Content writing is a creative job where you need to be clear about your objectives and the audience you are targeting. This process doesn’t require only effective writing skills, you also need to develop clarity on how you can make your audience take action with the help of your content. State of Digital contributor Lauren Irwin has shared... [Read more]

Driving more traffic to website and converting the generated leads into customers – is the ultimate goal of any business today. An effective conversion rate optimization (CRO) strategy enables your prospects to take an action when they visit your website. To help you better understand the CRO process and improve your marketing performance,... [Read more]

The term organic traffic refers to the visitors that visit your website as a result of unpaid search results. You can increase your organic web traffic by publishing quality and relevant content on your blog or website on regular basis. Ahrefs’ Joshua Hardwick has published a new YouTube video to share some useful SEO tips to improve... [Read more]

Page Rank is a measure of how much search engines (specifically, Google, but other search engines usually agree) value your site and send searchers to it for relevant queries. A high page rank indicates Google likes the site. At takes time and effort to build high page rank for a site. Rarely does a site earn high page rank quickly... [Read more]

Artificial Intelligence (AI) is one of the most promising technologies in Business-2-Business (B2B) marketing. AI enables marketers to take personalization to the next level and achieve their conversion goals. Digital Marketing Depot is hosting a webinar on ‘2020 Outlook for AI in B2B Marketing’ on Thursday, January 09, 2020 at 1.00... [Read more]

The SEMrush team has Announced the Backlink Management Course with Greg Gifford. This seven-part course will teach you some important lessons on how to improve backlink management and link building. Here is the plan of this course: Lesson 1. Backlink management basicsLesson 2. Types of linksLesson 3. Link researchLesson 4. Competitive... [Read more]

With search engine algorithm updates, the SEO landscape continues to be dynamic. There will be several things that will remain the same but in addition to them, we are going to face several new updates as far as SEO in 2020 is concerned. Search Engine Journal contributor Danny Goodwin has shared 10 important SEO trends for 2020. Goodwin says,... [Read more]

Here is the rationale for this new software: Every time we see a countdown timer on a deal, we tend to make an immediate purchase. In addition, everytime we see a notification box, sticky bars, pop-ups, splash pages on landing or when exiting any website, page, we tend to take ation so we don't miss out... [Read more]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on... [Read more]

Audience engagement is one of the most important ways to grow your online sales. You can reach out your audience using the social media platforms and other marketing tools. Google’s Daryna Chushko has shared five ways to keep your audience engaged post holidays. Chushko says, “Congrats on completing the marathon. What happens... [Read more]

Today, every business needs web traffic so that prospects can be found and converted into customers. An effective CRO strategy enables you to increase the percentage of website visitors who take a desired action. Digital Marketing Depot is hosting a webinar on ‘The Fantastic 5: Emerging strategies to drive conversions & growth’ on... [Read more]

Search Engine Optimization (SEO) is alive and well. It's just harder than ever before. Originally, people who thought about and experimented with improving their site ranking were rare. Almost anything they did to try to improve their rank worked because most webmasters did nothing... [Read more]

Effective customer experience (CX) management can help you to retain customers for longer period and improve customer loyalty. You can improve the CX by connecting with customers through multiple channels. Content Marketing Institute is hosting a webinar on ‘Creating Connected Customer Experiences’ on Wednesday, December 11 , 2019 at... [Read more]

To level up your marketing game you should use all the tools and resources available around. Podcasting is one such way to reach out your audience and promote your products and services along with the free advice. Lifehacker team has published a new video titled ‘The Best Ways to Grow Your Podcast Audience’ to help you launch and grow... [Read more]

People have started using Internet using voice-enabled devices such as Cortana, Amazon’s Alexa, Google Assistant etc. The artificial intelligence technology (AI) behind voice search has become immensely more accurate. Voice recognition accuracy has grown to 95% since 2013. Convince & Convert’s Jay Baer has shared four tips to help you... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site's assessment by Google, Yahoo and Bing. Among the most important ingredients, known as "factors", are backlinks from other respected sites and social signals from social media. You earn greater credibility through more links and, especially, through links from more respected sites... [Read more]

With new platforms content marketing continues to evolve year-by-over. Content marketing is set to evolve in different formats such as video, audio, infographics and more. Content Marketing Institute contributor Stephanie Stahl has shared 90 content marketing predictions for 2020. Stahl says, “During his rousing keynote presentation... [Read more]

Interactive content can help you to move closer to the customers and improve your sales. Conversational content can help you to improve customer engagement. Content Marketing Institute is hosting a webinar on ‘5 Ways to Turn Your Content Into a Conversation’ on Tuesday, December 17 , 2019 at 2.00 pm EST. CMI team says, “Creating... [Read more]

Social Media Today team has published a new survey report on ‘The State of Social Lead Generation’. SMT team says, “More than 320 marketers took part in the survey, which reveals some interesting, concerning and thought-provoking considerations for digital marketing.  Read this report to learn more about: The current... [Read more]

According to a Smart Insights study, there are 3.484 billion social media users across the globe. With the rising platforms, the number of social media users is expected to grow further. Social Media Today team has hosting a Twitter chat on ‘Predicting 2020 Social Media Marketing Trends’ on Tuesday, December 17 at 12 pm EST. SMT... [Read more]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual... [Read more]