Google has announced that it is releasing a new YouTube training video series on Search Console. This series is aimed at teaching how you can use Search Console to optimize your website for Google Search. Google team says, “In the videos we explain each of the reports available to you, giving examples on where to find data, how to analyze... [Read more]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is... [Read more]

LinkedIn is one of the best social media platforms that can be used to market your products and services. Its professional user base helps you to enhance your reach among a limited audience. Social Media Examiner’s Robert Brill has shared five ways to help you improve your LinkedIn engagement and clicks. Brill says, “You want... [Read more]

Using Facebook Groups you can build your community for marketing. You can gather like-minded people under one roof and utilize this gathering to promote your products and services. To help you effectively utilize Facebook Groups, Social Media Examiner team has published a video ‘How to Grow Your Facebook Group: Proven Strategies’... [Read more]

The ultimate goal of creating a website is to get more customers for your business who come in form of traffic and Google search optimization is the key to getting more visitors. For a variety of reasons websites don’t perform well in Google search. By identifying such issues you can improve your site traffic. Yoast contributor Edwin... [Read more]

To create long lasting impact on your customer’s minds and influence them your visual content must be well-optimized. Image optimization process can help you to get more traffic to your sites. PPC Hero contributor Alaina Thompson has shared a video ‘Images Are Going To Infiltrate Google Search’ describing the future of images... [Read more]

By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Thursday,... [Read more]

The California Consumer Privacy Act, signed on June 28, 2018, is aimed at establishing new consumer privacy rights. It will enhance enhance privacy rights and consumer protection for residents of California, United States. InfoTrust is hosting a webinar on ‘CCPA is in Effect — Now What?’ on Thursday, January 16, 2020 at 11.00 am... [Read more]

Customer satisfaction is the key to retaining them for longer and strengthening your business. Usability testing helps you to keep your costs down and save time. Hallam contributor Joseph Powell has published an article on usability testing. Powell says, “Usability testing is the key to keeping your customers happy. Not only will it... [Read more]

Data matters a lot in today’s business environment. The customer journey begins with the data submission and continues till they remain with your company. There are long lasting effects of data on your e-commerce performance. Practical Ecommerce contributor Anna Kayfitz has shared seven ways big data will impact e-commerce this year. Kayfitz... [Read more]

Customer acquisition is the key element in building and growing your e-commerce business. Also you need a strong policy to retain those customers for long term. Rakuten team has published new e-book ‘Hello Again! An eCommerce Guide to Building Customer Loyalty and Improving Retention’ to help you improve your customer loyalty and retention.... [Read more]

Social media marketing management requires constant awareness of what works with your audience. You need to pick up the right way to influence them with the best of social media tools. Orbit Media Solutions’ Andy Crestodina has shared three best practices that can help you to improve your social media marketing. Crestodina says, “If... [Read more]

BERT (Bidirectional Encoder Representations from Transformers) is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Land, Google’s BERT will impact 10% of searches.... [Read more]

An effective search engine optimization strategy is extremely important for using the Internet channels for your business growth. While planning an SEO strategy you should stay away from doing certain things. Go Fish Digital contributor Stewart Fussell has shared five basic SEO mistakes that you should avoid. Fussell says, “If you’re... [Read more]

The chances of making your marketing campaigns successful increase with the uniqueness you instill in them. Innovative marketing campaigns can help you to boost your sales and grow business. Social Media Examiner’s Maham Chappal has shared four steps to help you develop a unique Instagram marketing style and make a long-lasting impact. Chappal... [Read more]

To grow your business it is extremely important to drive more audience to your website and prompt them to take a purchase decision. Satisfying customer experience can play vital role in this process. Search Engine Journal team is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January... [Read more]

Twitter’s interactive advertising options allow you to promote your products and services to the target audience. The social platform has announced new ad units in its portfolio. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Twitter Adds New Ad Unit and Alters Core Features’ featuring Madalyn... [Read more]

Facebook advertising gives you an opportunity to reach a wide range of audience and promote your products and services. The social network also gives you flexibility to adjust your campaign budget. Social Media Examiner team has published new video ‘Campaign Budget Optimization From Facebook: How to Get It to Work for You’ featuring... [Read more]

Email is a powerful marketing tool and the subscribers are your asset. It is important to continue getting more and more subscribers so that you can increase your email profits. Blogging Wizard’s Adam Connell has shared a list of 12 WordPress plugins you can use to increase your email list. Connell says, “In this post, you will... [Read more]

Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and... [Read more]

In the process of getting more visitors to your WordPress website, various plugins play a vital role. You can simplify all your SEO tasks using WordPress plugins. Neil Patel has published a video ‘The Perfect SEO Setup for WordPress: 8 Plugins to Skyrocket Your Rankings and Traffic’ to help you use right plugins for improving your rankings... [Read more]

Email deliverability and open rate are the two challenges every marketer faces today. With email service providers’ strict spam filtering rules, you have to work hard for making your emails land in the subscriber inbox. MarketingProfs’ John Landsman has shared five ways to improve your email campaigns’ inbox placements in 2020. Landsman... [Read more]