TikTok Lead Generation is an advertising objective that allows users to share their contact information with businesses directly on the TikTok platform. This feature allows businesses to capture leads that are highly targeted and opted-in. HubSpot contributor Erica Santiago has published an article featuring five ways to generate TikTok leads. She says,... [Read more]

Content repurposing, also known as content recycling, is the practice of reusing existing content in a new format to expand its reach. The goal is to make the most of existing content and give it a second life. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Repurposing: An Easy System... [Read more]

Personalization is the process of tailoring marketing messages and experiences to individual consumers. It can help businesses engage more effectively with their audiences. HubSpot has published a new video ‘The Power of Personalization: Unlocking E-Commerce Success’ featuring useful tips and strategies for personalized marketing. The... [Read more]

Prezentar is a fresh SaaS app that allows you to create dazzling presentations and videos easier and faster than run-of-the-mill tools like PowerPoint or Camtasia Studio. And Prezentar makes an attractive presentation with minimal effort. This software will help you create: ✅ Courses ✅ Tutorials ✅ Webinars ✅ Website Videos ✅ Incredible... [Read more]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says,... [Read more]

Surfer has published a new guide called ‘SEO Wrapped by Surfer:Lessons learned in 2023!’. The Surfer team says, “We’ve highlighted the biggest, most important SEO updates in each month this year and broken them down into… ❓ What happened ❓ What we learned ❓ What to do with that information We did all the work and research... [Read more]

AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio... [Read more]

Content Sparks has just released Online Course Content Planner and it is on introductory sale through Wednesday for only $27. As with their other products, it is content you can teach, besides learning from it yourself, although it’s not one of their comprehensive course packages (e.g., no PowerPoint slides are included). Online courses are popular... [Read more]

It’s common for B2B companies to offer loyalty points or discounts to increase sales—especially around the holidays. MarketingProfs has published a new report ‘Shortening the Path to Purchase With Easy Holiday Sales Incentives’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “In this... [Read more]

Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email... [Read more]

To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends... [Read more]

  The creators report that AI VideoBooks is the world’s first app that creates stunning 3d animated AI video books and flipbooks in multiple different languages & easily publishes them on Amazon Kindle, eBay, Etsy, and Flippa in less than 60 seconds. This is powerful SaaS software that lets you: ➤ Create Stunning AI Video Books in Multiple... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from:... [Read more]

A landing page is a specific web page that a visitor “lands” on after clicking a link or advertisement. It is designed with a focused objective, typically to convert visitors into customers, subscribers, or leads. Unlike other pages on a website, a landing page is specifically created for a marketing or advertising campaign. HubSpot has... [Read more]

A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn... [Read more]

With AutomationAI Bootcamp Launch Webinar, ➤ Explore the world of list-building and email automation ➤ Use Neil Napier’s proven 14-day bootcamp to scale your list ➤ Turn your “ROI goal” into an email sequence of 7, 15, and even 30 emails... [Read more]

Virtual event marketing is the use of strategies and techniques to promote virtual events. Neil Patel has published a new video answering the question ‘Are Virtual Summits Still Relevant?’. He says, “In the ever-evolving landscape of digital communication and networking, the question of whether virtual summits remain relevant is a... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Speaking as a Client Acquisition Strategy’ featuring Tyla Brimblecombe. The SME team says, “Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency’s reputation? Discover... [Read more]

A compelling headline serves as the digital gateway to your content, beckoning readers to explore further. Search Engine Journal contributor Annabelle Nyst has published an article featuring 10 tips to write great headlines for your blog posts and articles. She says, “To help your content creation, we’ll uncover the secrets of writing headlines... [Read more]

Omni AI gets you in front of millions of people, sharing your sales message, on multiple sites. Then, it offers niche-specific products and services that are made, sold, and fulfilled all automatically.... [Read more]

Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Why You Should Switch To An Always-On... [Read more]

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The... [Read more]

Copyblogger has published the latest podcast episode ‘Finding Success in a Hidden Niche’ featuring Darrell Vesterfelt. The Copyblogger team says, “In this podcast episode, Tim Stoddart interviews Darrell Vesterfelt, who shares the story of how he transitioned from running multiple businesses to scaling a homesteading business. Despite... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘5 Soft Skills SEOs Should Build’ featuring Noah Learner. The MOZ team says, “Howdy, Moz fans. Noah Learner, director of Sterling Sky here to talk with you all about five soft skills that I really think every SEO should build. Here’s why. These skills are the... [Read more]

High-quality content that helps you catch your audience’s interest plays a great role in your marketing success. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “Content ideas are everywhere, but coming up with a great content idea that is unlike anything your... [Read more]

This is a reminder for the MarketingProfs webinar to be held on November 21, 2023. When you look at account-based marketing through the lens of intent data, you’ll quickly realize the power of asking the right questions to better know your prospects. MarketingProfs is hosting a webinar ‘The Who, What, When, and Why of Intent Data’... [Read more]