Thursday, October 24, 2024
Content Marketing Institute contributor Stephanie Stahl has published an article featuring b2b content marketing benchmarks, budgets, and trends for 2025.
She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing?
According to 980 of you, the answer is likely “no,” given how much more you say you want... [Read more]
AI-powered tools can generate video scripts quickly by analyzing trends, target audiences, and desired tone, making the process more efficient. These tools help creators craft engaging, structured content while saving time on ideation and writing.
HubSpot contributor Rachael Nicholson has published an article featuring useful tips to generate video... [Read more]
Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’.
Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO.
What Are HTTP Response Status Codes?
When you visit a website, your... [Read more]
DropServe is at the heart of the story we heard about John. Maybe you know him (or someone like him). In fact, as you read, you may realize you are like him.
He used to run a moderately successful Shopify store, selling phone accessories.
But here’s the problem:
➤ John worked 60-hour weeks…
➤ Constant inventory headaches…
➤ Profit margins... [Read more]
By 2025, Generative AI in marketing will be pivotal, enabling hyper-personalized content creation and automating customer interactions at scale. Its integration will enhance data-driven decision-making, optimizing campaign efficiency and delivering tailored experiences in real-time.
Adweek is hosting a webinar ‘The State of Gen AI in Marketing... [Read more]
B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation.
MarketingProfs is hosting a webinar ‘The Lead Nurturing... [Read more]
Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement.
Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords... [Read more]
In StocksBreeze, you get 15 Million+ AI-powered, royalty-free multimedia assets for every business niche, assets that capture maximum attention. It provides a range of stock assets, including high-quality photos, videos, vectors, illustrations, music, and sound effects.... [Read more]
Watch the latest HubSpot video ‘Money Moves: How To Sell Like A Pro With Commerce Hub’.
The HubSpot team says, “After “Sell Like a Pro” from Sales Hub, the story doesn’t end there. Commerce Hub picks up on the steps that occur after a deal closes. Attendees will understand how deal data easily integrates with Commerce Hub features,... [Read more]
Market research is crucial for understanding customer needs, allowing businesses to make informed decisions and tailor products or services effectively. It also helps identify market trends, reducing risks and enhancing competitive advantage.
Semrush has published ‘How to Do Market Research for a Startup: A Complete Guide’.
Boris Mustapic... [Read more]
HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’.
The HubSpot team says, “Kipp and Kieran dive into the innovative marketing... [Read more]
If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivoous to us. And maybe for some subject matter it still is.... [Read more]
Content marketing focuses on hyper-personalization and interactive experiences, driven by AI and data analytics. Brands prioritize authentic, value-driven content to engage audiences across diverse platforms, enhancing customer loyalty and trust.
Forbes has published ‘Content Marketing In 2024: The Ultimate Guide’.
Laura Hennigan says, “Content... [Read more]
B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships.
Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October... [Read more]
Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment.
MarTech has published a comprehensive article ‘Marketing... [Read more]
AI High Ticket Commissions lets marketers take advantage of an overlooked feature in Facebook's system – a feature that can not only generate viral traffic but also secure consistent earnings.... [Read more]
Google Ads is leveraging AI to enhance campaign performance by automating tasks like audience targeting, bidding strategies, and ad creation. AI-driven features, such as Performance Max and Smart Bidding, optimize ads in real-time, helping advertisers reach the right users with personalized content, improving ROI while saving time.
Search Engine Journal... [Read more]
HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’.
The HubSpot team says, “Kipp and Kieran dive into the game-changing... [Read more]
Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’.
The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.”
Ahrefs
[Read more]
Every marketer needs high-quality graphics to attract attention. Mega Graphic Bundle is high-quality, but is not one of the high-priced graphics packages we often see advertised. You will be happy to see the price of these 1600+ graphics in these niches:
➤ Education
➤ Social Media
➤ Health
➤ Yoga and Meditation... [Read more]
Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina.
The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re in. Are... [Read more]
Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information.
HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use.
She... [Read more]
This is a reminder for the DMD webinar to be held on October 24, 2024.
In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount.
Digital Marketing Depot is hosting a webinar ‘The Ultimate Consent Strategy... [Read more]
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) is creating opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI.
Digital Marketing Depot is hosting... [Read more]
Email marketing helps attract new customers by delivering personalized offers and valuable content directly to potential leads. It fosters engagement and builds trust, turning prospects into loyal clients.
AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’.
It covers... [Read more]
HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’.
The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes?... [Read more]
AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI.
Social Media Examiner has published the latest Social Media Marketing Podcast episode... [Read more]