Search Engine Journal has shared a pro-tech SEO checklist for agencies. The SEJ team says, “Leveling up your team’s technical SEO chops can help you establish a stronger value proposition, ensuring your clients gain that extra initial edge and choose to continue growing with your agency. With this in mind, here’s a concise checklist covering... [Read more]

The oldest members of Generation Alpha are nearly 14, and are already some of the most important cultural tastemakers. Adweek is hosting a webinar ‘How Gen Alpha Influences Commerce ‘ on Wednesday, October 30, 2024, at 1.00 pm ET. The Adweek team says, “From following 10-step skincare routines to driving the resurgence of the... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Search Reliability’. The GSC team says, “In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just... [Read more]

eBlog is the world’s first AI-powered auto-blogging and blog management tool that makes it as easy as a making few clicks to create one or hundreds of hack-proof niche websites with no tech or design skills needed… ever. Here’s why you need eBlog: ➤ 100% Beginner-Friendly ➤ No Hosting Needed ➤ No Technical Experience Needed ➤ No Writing... [Read more]

NotebookLM is an AI-powered research assistant that lets people in your organization interact with trusted source content to get grounded insights Content Marketing Institute has published a new video ‘NotebookLM: A Cheat Code for Content?’. The CMI team says, “LMarketers are raving about Audio Overviews — the latest feature in Google’s... [Read more]

Backlinks are crucial for SEO as they signal to search engines that other websites find your content valuable, improving your site’s authority. Quality backlinks help boost rankings, driving more organic traffic to your website. Semrush has published a new video ‘Boost Your Rankings with a Super Easy Backlink Strategy’. The Semrush... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘5 Ways To Use Ai Video In Your Business TODAY’. The HubSpot team says, “Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen)... [Read more]

We have previously highlighted MAP (Master Affiliate Profits), a comprehensive system that includes software, training, and a vibrant community of affiliate marketers (IM NewsWatch is a member) committed to discovering and applying the most effective affiliate marketing strategies. MAP transcends the typical affiliate marketing membership; it represents... [Read more]

This is a reminder for the SEJ webinar to be held on October 9, 2024. AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine... [Read more]

Watch the CNBC Television video ‘Google’s new AI podcast tool goes viral’.    [Read more]

Content optimization ensures that your content is structured and enriched with relevant keywords, enhancing its visibility on search engines. It improves user experience by making information clear, accessible, and engaging. Semrush contributor Bartłomiej Barcik has published an article featuring top 10 SEO writing tools for content optimization. Barcik... [Read more]

Andrew Darius has recorded a webinar where he shares three effective strategies for effortlessly capturing verified emails and expanding your list virally on autopilot — without requiring users to manually enter their email addresses.... [Read more]

TikTok marketing is crucial for reaching younger, highly engaged audiences through short, creative content. Its viral potential allows brands to boost visibility and connect with users in an authentic, dynamic way. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘TikTok... [Read more]

Orbit Media Studios has published a new video ‘Lead Generation Timing Analysis with GA4 and AI’ featuring Andy Crestodina. The Orbit Media team says, “Today we’re combining AI and GA4 in a step-by-step process for analyzing the timing of your leads. But because Google Analytics doesn’t make this kind of conversion analysis easy... [Read more]

A website audit is crucial for identifying performance, SEO, and usability issues that may hinder user experience or search rankings. Regular audits ensure your site remains optimized, secure, and aligned with current digital trends. Similarweb has published ‘How To Perform an SEO Site Audit: A Complete Guide’. Limor Barenholtz says, “Done... [Read more]

Introducing FaceForm, the innovative media suite designed to elevate your media creation process. With just a few simple clicks, you can produce: ➤ eye-catching mascots for your business, ➤ avatars for anonymous channels,... [Read more]

Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about... [Read more]

In 2025, content marketing will focus heavily on personalization and AI-driven insights to create more relevant and engaging experiences. Video, interactive content, and sustainability-focused messaging will dominate brand strategies. Digital Marketing Depot has published a new guide ‘A CMO’s 2025 Social Content Strategy Pre-Mortem’. The... [Read more]

Competitive analysis involves evaluating the strengths and weaknesses of competitors to identify market opportunities and threats. It helps businesses refine strategies and gain a competitive edge. HubSpot contributor Christine White has published an article explaining competitive analysis. She says, “In this article, I’ll break down the steps... [Read more]

AIOffices is the next-generation platform, powered by advanced artificial intelligence, that will revitalize affiliate marketing strategies.... [Read more]

It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement:... [Read more]

Orbit Media founder Andy Crestodina has published an article featuring a 13-point checklist for the perfect B2B website service page. He says, “The B2B marketing website is critical in driving demand through clarity and trust, through content and design. We invite you to review the service pages on your website against this checklist. Are there... [Read more]

ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic. MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. He... [Read more]

Ecommerce in 2024 is driven by advancements in AI and personalization, offering seamless shopping experiences tailored to individual preferences. With the rise of mobile commerce and eco-friendly practices, businesses are adapting to meet consumer demands for convenience and sustainability. Semrush contributor Boris Mustapic has published an article... [Read more]

In 2024, affiliate marketing continues to thrive with a focus on authenticity and niche-specific partnerships, driving higher engagement and trust among audiences. As automation and AI tools evolve, marketers can optimize campaigns more efficiently, enhancing conversions and revenue growth. Ahrefs contributor Joshua Hardwick has published an article... [Read more]

Content marketing faces challenges like consistently producing high-quality, engaging content that resonates with target audiences, while also standing out in an oversaturated digital landscape. Additionally, measuring the effectiveness and ROI of content efforts can be difficult, requiring ongoing strategy adjustments. Content Marketing Institute contributor... [Read more]