E-commerce marketing drives awareness and action toward a business that sells its product or service electronically. You can use social media, digital content, search engines, and email campaigns in e-commerce marketing to get visitors and facilitate purchases online. Ahrefs contributor Si Quan Ong has shared six proven e-commerce marketing strategies... [Read more]

Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s... [Read more]

Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue. AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns. Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t... [Read more]

Brett Ingram and Mo Latif have just launched a new application that many online marketers will find helpful. EngagBot is a brand new, visually-engaging system that immediately grabs your visitors on a personal, human-level and engages them to first, hold their attention and then, to encourage them to buy. It is smart software, loaded with powerful... [Read more]

By working as a guest blogger you can establish yourself as an expert in your domain and also create more backlinks. Content Marketing Institute contributor Ann Gynn has shared a step-by-step guide to create more opportunities through guest blogging. Gynn says, “With that vision in mind and based on what I’ve learned from both sides... [Read more]

Starting a new marketing business requires you to perform a comprehensive analysis of the target market and the strategies you would need to create more sales. Search Engine Journal contributor Carolyn Lyden has shared four things you should know while starting a new marketing business. Lyden says, “I’ve collected a few of my best tips... [Read more]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring... [Read more]

New software, entitled 'Boostrr' has just been released by Shane Nathan and James Renouf. This process is new, it works, and the creators say it is even fun. And, it only takes a few minutes to set up; in fact, they say it only takes a couple of clicks to get going... [Read more]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

Holiday season is approaching fast and it’s time to sharpen your weapons for making most from your holiday marketing investment. Search Engine Journal team has published a new e-book ‘A Complete Guide to Holiday Marketing’ to help you improve your holiday marketing efforts. SEJ team says, “Search Engine Journal’s ebook,... [Read more]

An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes... [Read more]

Explaindio LLC recently released its newest video creation software, 'Promoyse'. This new tool produces Silicon Valley quality videos, and now you can make unlimited videos for just a single payment. This is the first desktop video maker with full video "click & swap" video templates, and available now for one-time investment... [Read more]

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand,... [Read more]

Ahrefs contributor Joshua Hardwick has published a new video highlighting useful WordPress SEO plugins for 2019. Hardwick says, “We have a new video for you today. Here’s what you’ll learn: 3 plugins that can help you get <1s load times;Sam’s recommended all-in-one SEO plugin;an announcement”. The Best WordPress... [Read more]

Personalization is the key to your Internet marketing success. It helps you to move closer to your target audience and improve your conversion rate. ClickZ team has published an e-book titled ‘6 Personalization Trends You Need To Know’ to help you discover recent personalization trends. Download this e-book to learn: The future... [Read more]

CompareShop was just released by Dr. Amit Pareek. This new software creates "Comparison E-com Stores (similar to stunning BizRate&tm; and Shopzilla&tm;^TM ). It selects products based on you keywords and loads these products and video reviews of the products (where available) into your store automatically. This tool also includes a traffic engine to bring traffic to your site. And it's so simple to use that in under an hour your store can be online... [Read more]

ClickZ team has published a new guide called ‘SEO for Website Redesign and Migration’ to help you maintain your SEO performance in the process of website redesign and migration. Download this guide to learn: How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow... [Read more]

Your content plays an important role in achieving higher Google rankings and improving your website traffic. But it is a big challenge to continuously product content that is engaging and persuasive. Search Engine Journal contributor Alexander Kesler has shared nine ways to elevate your content and gain better results. Kesler says, “To... [Read more]

The term Link velocity refers to the rate at which others are linking to your site. According to Google, building quality backlinks should be the main priority, not achieving a high link velocity. Sometimes, when webmasters try to improve only link velocity, they invite Google penalties. Search Engine Journal contributor Roger Montti has highlighted... [Read more]

One of the important marketing principles, used by all major marketers from automobile dealers to computer vendors to home builders to nearly any big business you can think of is what is called 'the upsell'. Once you have committed to buying, you are offerred extra features, improved usability, a carrying case and more if only you would like to pay a little extra to get them... [Read more]

Merkle has released ‘Merkle Q3 2019 Digital Marketing Report’ revealing findings related to digital marketing. According to the report, in the third quarter advertisers increased their US Google search investment by 16%. Google search ad spend increased by 17% in the UK. YouTube ad spend increased by 87% in Q3 2019. Amazon’s... [Read more]

To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer. HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques... [Read more]

Marketing attribution helps you to observe the full journey of how a person went from lead to paying customer. It helps you to understand your customer’s journey and create a smooth customer experience for them. Social Media Examiner contributor Marvellous Aham-Adi has shared six social media attribution models that can help you to create... [Read more]

HubSpot contributor Rebecca White has published ‘The Ultimate Guide to Amazon Advertising’. In this guide, White explain different Amazon advertising strategies to successfully promote products. White says, “Even though we’ll be describing five unique types of Amazon advertisements that all have different best practices,... [Read more]

According to Visiture, PPC advertising improved in 2018 and it will continue to be popular among marketers with new campaign types, features, targeting options and tools now available on the various platforms. Search Engine Journal team is hosting a webinar on ‘5 PPC Trends to Get Ready for in 2020’ on Wednesday, October 23, 2019 at... [Read more]

Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which... [Read more]