Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The... [Read more]

Artificial intelligence (AI) is a powerful tool for content marketing. It can help marketers create more targeted and personalized campaigns. AI can also automate tasks such as data analysis and customer segmentation. Forbes contributor John Hall has published an article featuring five tips to future-proof your content strategy in the age of AI. He... [Read more]

Search Engine Journal contributor Winston Burton has published an article answering the question ‘Are LLMs And Search Engines The Same?’. He says, “AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT... [Read more]

During this Black Friday sale (ending Saturday), Discount Hosting Direct offers you premium WordPress Hosting for as little as 40 cents per month. This is an outstanding opportunity to secure 24 months of premium WordPress hosting for a fraction of the normal cost during this limited time Back Friday sale. The service includes hosting for up to 4 websites... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Strategy: The Key to Success in a Changing World’ featuring Michael Stelzner. The SME team says, “Are you stuck because you’re focused on tactics? Do you have a marketing strategy? Join Michael Stelzner, the founder of Social Media... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used ChatGPT To Create A Brand Campaign In 30 Minutes’. The HubSpot team says, “Will AI be a good creative partner? (and change the trajectory of marketing forever?) Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your... [Read more]

A website builder is a tool or platform that allows users to create websites without needing to code or program. Website builders are beneficial for small businesses that want to establish an online presence. HubSpot contributor Caroline Forsey has published an article featuring six free website builders for 2023. She says, “When trying to find... [Read more]

Vertex responds to a change in Google strategy for YouTube. Google recently decided to go all out on an AI model that’s guaranteed to revolutionize the marketing industry in a way we’ve never seen before… It took almost a year for Google to implement this new AI strategy, but it’s finally deployed… And it opens an opportunity for online marketers... [Read more]

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example,... [Read more]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘How I’ve Sold $1 Billion In Products Online’. The HubSpot team says, “Shaan Puri ( / shaanvp ) invites Craig Clemens ( / craigclemens ) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing... [Read more]

TikTok Lead Generation is an advertising objective that allows users to share their contact information with businesses directly on the TikTok platform. This feature allows businesses to capture leads that are highly targeted and opted-in. HubSpot contributor Erica Santiago has published an article featuring five ways to generate TikTok leads. She says,... [Read more]

Prezentar is a fresh SaaS app that allows you to create dazzling presentations and videos easier and faster than run-of-the-mill tools like PowerPoint or Camtasia Studio. And Prezentar makes an attractive presentation with minimal effort. This software will help you create: ✅ Courses ✅ Tutorials ✅ Webinars ✅ Website Videos ✅ Incredible... [Read more]

Content repurposing, also known as content recycling, is the practice of reusing existing content in a new format to expand its reach. The goal is to make the most of existing content and give it a second life. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Repurposing: An Easy System... [Read more]

Personalization is the process of tailoring marketing messages and experiences to individual consumers. It can help businesses engage more effectively with their audiences. HubSpot has published a new video ‘The Power of Personalization: Unlocking E-Commerce Success’ featuring useful tips and strategies for personalized marketing. The... [Read more]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says,... [Read more]

Content Sparks has just released Online Course Content Planner and it is on introductory sale.... [Read more]

Surfer has published a new guide called ‘SEO Wrapped by Surfer:Lessons learned in 2023!’. The Surfer team says, “We’ve highlighted the biggest, most important SEO updates in each month this year and broken them down into… ❓ What happened ❓ What we learned ❓ What to do with that information We did all the work and research... [Read more]

AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December 7, 2023, at 2:00 pm ET. The MarketingProfs team says, ” Join Drift’s Ottavio... [Read more]

It’s common for B2B companies to offer loyalty points or discounts to increase sales—especially around the holidays. MarketingProfs has published a new report ‘Shortening the Path to Purchase With Easy Holiday Sales Incentives’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “In this... [Read more]

The creators report that AI VideoBooks is the world’s first app that creates stunning 3d animated AI video books and flipbooks in multiple different languages & easily publishes them on Amazon Kindle, eBay, Etsy, and Flippa in less than 60 seconds.... [Read more]

Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email... [Read more]

To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from:... [Read more]

A landing page is a specific web page that a visitor “lands” on after clicking a link or advertisement. It is designed with a focused objective, typically to convert visitors into customers, subscribers, or leads. Unlike other pages on a website, a landing page is specifically created for a marketing or advertising campaign. HubSpot has... [Read more]

A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn... [Read more]

Virtual event marketing is the use of strategies and techniques to promote virtual events. Neil Patel has published a new video answering the question ‘Are Virtual Summits Still Relevant?’. He says, “In the ever-evolving landscape of digital communication and networking, the question of whether virtual summits remain relevant is a... [Read more]