Behavioral science is a fascinating topic for marketers. As it turns out, just about everything we do, from lobbying for a new tool or technology to presenting data to our boss, to trying to decide where to get takeout, is rooted in behavioral science. MarketingProfs has published a new podcast episode ‘This Is Your Brain on Marketing’ featuring... [Read more]

You can take your marketing to the next level by learning to create concrete goals, establishing KPIs, tracking marketing’s contribution, and reporting effectively, MarketingProfs is hosting a webinar ‘A Marketer’s Field Guide to Financial Goal Setting and Measurement’ on Tuesday, May 11, 2021. The MarketingProfs team says, “Measuring... [Read more]

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021. He says, “If you want search engine users to... [Read more]

Automating any part of marketing is a win. Automating messaging (which is at the heart of modern online marketing) is a super win. WhatDROID is breakthrough software that can save hours each week, freeing marketers for more creative activities. WhatsApp is the largest messaging application online, with more than 1.3 billion active users globally. Email,... [Read more]

Facebook advertising is one of the best ways to enhance your reach to more and more social media users. By creating effective ads, you can attract more people. Social Media Examiner has published a new video ‘5 Costly Facebook Ad Mistakes to Avoid’ featuring Emily Hirsh. The SME team says, “Struggling to improve Facebook ad results?... [Read more]

Clubhouse is a new player in the social media domain. Currently, it is only available on iOS. We may have several questions about this new platform. To help us, Social Media Examiner has published a new video ‘Clubhouse Rooms: How to Grow Your Audience’ featuring TerDawn DeBoe. The SME team says, “Wondering how to grow your Clubhouse... [Read more]

To grow your business today, you must have certain SEO tactics to get more web traffic. Neil Patel has published a new video ‘SEO For Beginners – The Easiest Way to Generate Traffic’ to help you generate more traffic to your blog or website. He says, “As a beginner, there must be a simpler way to start generating SEO traffic... [Read more]

What’s something that almost every video, commercial, and sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover... [Read more]

SEO is one of the most important processes to grow your traffic and boost your business. With the right planning, you can make your SEO campaigns rewarding. Neil Patel has published a new video ‘The SEO Checklist – How to Fix All of Your SEO Errors’ to help you improve your SEO performance. He says, “Did you know that there’s... [Read more]

MarketingProfs has published a new podcast episode ‘How to Create Better Content by Conducting Better Interviews’ featuring Jay Acunzo. Kerry O’Shea Gorgone says, “In this episode of “Marketing Smarts,” Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H... [Read more]

Social listening helps brands capture consumer needs and create the products and solutions that consumers want – often before the idea is even fully formed. Search Engine Land has published an article providing detailed information on social listening. The SEL team says, “There are countless use cases for social listening. The most popular,... [Read more]

Securing more and more sales is a need to achieve organizational growth. With right strategies you can continue to convert more prospects into customers. Marketing Week is hosting a webinar ‘How marketers can win the struggle to hit sales targets’ on Tuesday, April 27, 2021. The MW team says, “The expectation of marketing to drive... [Read more]

From June 2021, Google is going to start considering “Page Experience” as part of Search ranking, as measured by a set of metrics called Core Web Vitals. The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience. Smashing Magazine’s... [Read more]

Affiliate Summit is hosting a webinar ‘How To Win On iOS 14: Mobile Marketing in the post-IDFA world’ on Wednesday, April 28, 2021. The Affiliate Summit team says, “Join Minnie Mayer who will help you prepare for a post-IDFA world and win on iOS 14. This webinar will cover: An overview of the iOS 14 privacy changes and how they impact... [Read more]

MOZ has announced the launch of the new performance metrics suite for providing an improved page experience. Its new feature enables SEOs to analyze Core Web Vitals in bulk and view performance through a holistic SEO lens. The MOZ team says, “The Performance Metrics beta pulls in all Core Web Vitals using Google’s Lighthouse API, as well... [Read more]

Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic... [Read more]

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With... [Read more]

Every day, Google ranks millions – if not billions – of websites and pages for many key search terms. But even if your 'successful' pages are targeting some of the most highly-ranked keywords, you probably not ranking well for all of the keywords relevant to your site – or even the best ones for your marketing – from... [Read more]

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT. The Martech team says, “Join Adrian Turner, Senior Personalization Lead... [Read more]

Social media marketing enables us to extend our online reach. Among all the platforms, Instagram is a great platform for influencer marketing and advertising. Content Marketing Institute’s Ann Smarty has shared five steps to help you drive more organic clicks and leads from your Instagram channel. She says, “Here are a few definitive steps... [Read more]

The Clubhouse is an audio social networking app. It’s only available for iOS, so only iPhone users can join. It is a new platform in the social media domain. Content Marketing Institute’s Ann Gynn has published an article sharing the views of three content marketing experts on whether to join Clubhouse. She says, “As an audio-only app,... [Read more]

Respecting customer privacy and monetizing on your assets – should be the priority to keep your business growing. Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from... [Read more]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters... [Read more]