Five Steps to Build an Effective Content Strategy - IM NewsWatch, May 1, 2020

May 1st, 2020 at 9:08 am EDT


 

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Friday, May 1, 2020

Portent Shares Post-COVID Re-Entry Strategies for Digital Marketers

The COVID-19 pandemic has affected several business functions including PPC, SEO, social media, sales and marketing. You need to evolve new strategies to cope with this new situation. Portent contributor Michael Wiegand has published an article post-COVID re-entry strategies for digital marketers. Wiegand says, “We don’t know how... [Read more]

Ultimate Guide to Google My Business for 2020 [Guide]

Google My Business platform gives your business an opportunity to show on the Google network. When you submit your business to GMB, your business appears in a number of different results and gets wider visibility online. SEMrush contributor Tim Capper has published ‘The Ultimate Guide to Google My Business for 2020’ to help you improve... [Read more]

Five Steps to Build an Effective Content Strategy

An effective content creation and marketing strategy can help you to enhance your business success by influencing more people and making more sales. Pole Position Marketing’s Usman Raza has shared five steps to help you build an effective content marketing strategy. Raza says, “High- quality strategies are required to make content... [Read more]

Extempore: smartphone app replaces expensive video equipment #ad

Extempore is an app, available both for Android and iOS, that lets you run a teleprompter (similar to the one senators, presidents and prime ministers use for their speeches) on your phone while recording your video at the same time. With Extempore, you will never be at a loss for words. They will be right in front of you. Forgetting what you were going... [Read more]

Five Examples to Improve Content Marketing During Crisis

COVID-19 pandemic has affected several businesses worldwide. It is a challenge to continue producing great content in such times. Top Rank Marketing contributor Anne Leuman has shared five examples of effective B2B content marketing in times of crisis. Leuman says, “To help you answer those calls for help and know what types of content... [Read more]

Steps to Remove URLs From Google Search

When you do not want to show your website’s outdated content in the Google Search, you would wish to remove the URL from Google. There are many ways to do this. Ahrefs contributor Patrick Stox has shared five ways to remover URLs from Google. Stox says, “In this post, you’ll learn: How to check if a URL is indexedFive ways... [Read more]

Ahrefs Shares 12 Ways to Improve SEO Copywriting

An effective copy plays important role in ranking your websites higher in the search engine result pages (SERP). By instilling right keywords and creating content that you target audience wants, you can give an edge to your copy. Ahrefs contributor Si Quan Ong has shared 12 ways to help you improve SEO copywriting to achieve higher search engine... [Read more]

VTB: viral experiment under way #ad

This isn’t about the Corona Virus. It’s about viral traffic. Viral traffic happens when someone comes to your site (or your social media account), likes what they find and chooses to invite more people and those visitors do the same. Your traffic multiplies the way a virus does. It’s an ideal way to get traffic and to get new sign-ups... [Read more]

6 Actionable Steps For Better Rankings With Small Websites [Video]

A secure and accessible website, page speed, mobile friendliness, domain age, URL and authority as well as well optimized content are some of the crucial elements for achieve higher SEO ranking for your websites. In his new video ‘6 Actionable Steps For Better Rankings With Small Websites’, Neil Patel shares some useful tips to improve... [Read more]

Using Your Own Brand As Your SEO Secret Weapon [Video]

An effective search engine optimization strategy enables you to get more traffic from diverse sources and to get repetitive visitors. Today, SEO plays an important role in growing your business. Neil Patel has published a new video ‘Using Your Own Brand As Your SEO Secret Weapon’ to help you improve your business performance with right... [Read more]

Email Marketing Statistics for 2020

AWeber contributor Liz Willits has published a new article highlighting some useful email marketing statistics that marketers need to know for 2020. Here are some of the statistics: 79% of small businesses say email marketing is important to their business strategy60% of small businesses say their email marketing strategy is effective or... [Read more]

90 year old grandmother cleans up with Annihilation #ad

amie Lewis and David Kirby just launched a package of software and training that they call 'Annihilation'. It's an Internet marketing program that combines software with a novel strategy and traffic source to sell their highly successful marketing agency service as an affiliate.... [Read more]

Marketer’s Guide to Mastering Influencer Marketing [Guide]

Influencer marketing is predicted to be a $10 billion industry by the end of 2020. According to a Business 2 Community report, businesses are benefiting from long-term influencer relationships and are moving away from paying for single posts. Learning Hub contributor Jennifer Kim has published ‘The Marketer’s Guide to Mastering Influencer... [Read more]

Improve Web Analytics with These Componenets

Web analytics refers to the process of measurement, collection, analysis and reporting of data for understanding and optimizing your website usage. Effective web analytics can help you to improve your website and drive more visitors. Andy Semenihin has published an article highlighting seven important components of web analytics process. Semenihin... [Read more]

Botify Shares Covid-19 Keyword Trends

The Botify team has shared an article highlighting Covid-19 Keyword Trends across different industries. The Botify team says, “At Botify, in addition to crawl and log file data, we have the largest collection of real keywords and click data for some of the biggest sites on the web across a variety of industries. As many of us wait... [Read more]

vSuite ranks videos for free traffic #ad

If you are looking for No Cost organic traffic, you may need to be creative. The usual places, such as Facebook, Twitter and Instagram may not be as productive as you had hoped. Some marketers say they aren't performing as well as in the past. Venkata Ramana, an experienced internet marketer and researcher, tested several other traffic sources, looking for one that consistently produced a flow of traffic to his site... [Read more]

What Customer Engagement Is, Why It Matters, And What You Need to Know [E-book]

Customer engagement can help you to increase your sales. To win your customers’ attention, you need to find ways to reach them and present the offers they like. Braze has published a new e-book titled ‘What Customer Engagement Is, Why It Matters, And What You Need to Know’ to help marketers improve marketing with better customer... [Read more]

Introduction to Artificial Intelligence in Marketing [Guide]

Search Engine Journal contributor Jes Scholz has published a comprehensive guide called ‘Introduction to Artificial Intelligence in Marketing’ to help marketers improve marketing using AI. Scholz says, “Artificial intelligence is changing consumer behavior. Consumers are hit with too much information every day. They don’t... [Read more]

Here’s Why You Should Start Podcast Publishing

According to IAB Podcast Ad Revenue Report, podcast advertising revenue is expected to reach $1 billion by 2021. The number of podcast listeners is also rising constantly. According to Podcast Insights, the number of people who listened to a podcast at least once a week increased by 17% between 2018 and 2019. John Chow has shared three reasons... [Read more]

IM Checklists to guide your success #ad

Checklists have a long history of success. From everyday grocery lists to lists that are used for every plane take-off and every rocket launch, checklists have proven their worth over and over. If you are a beginning or intermediate marketer, checklists can benefit your work, too... [Read more]

Two Steps to Increase Your Customers Using LinkedIn

LinkedIn allows you to expand your business among professionals. By establishing your presence on LinkedIn, you can influence your target audience and attract them toward your business. Blogging Wizard‘s Jessica Pereira has shared two ways to help you get more customers using LinkedIn marketing. Pereira says, “In this post, we’ll... [Read more]

Nine Ways to Improve Your Content Marketing

Creativity and inspiration are the two important elements for improving your content marketing efforts. By sharing quality and useful information through your content you can inform people and establish your authority. Content Marketing Institute‘s Amanda Milligan has shared nine tips to improve your content marketing on the basis of ideas... [Read more]

How to Use LinkedIn Lead Gen Form Ads [Video]

LinkedIn’s Lead Gen Forms allow you to collect quality leads from your ads on LinkedIn with pre-filled forms. You can watch this video to learn how LinkedIn Lead Gen Forms works. To help you further, Social Media Examiner has published a new video ‘How to Use LinkedIn Lead Gen Form Ads’ featuring LinkedIn ads expert AJ Wilcox. The... [Read more]

Seven Ways to Improve Infographic Marketing

Creating and sharing quality infographics is a great way to inform and influence your audience. According to Content Marketing Institute, 65% marketers use infographics for content marketing. Sprout Social contributor Jacqueline Zote has shared an in-depth guide to publishing infographics to boost your marketing performance. Zote says, “This... [Read more]

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