Five Steps to Build Your SEO Foundation - IM NewsWatch Newsletter, February 4, 2020

February 4th, 2021 at 6:34 am EDT


 

IM NewsWatch

Thursday, February 4, 2021

Alternative Social Media Platforms for You

When it comes to social networks, we think of Facebook, Twitter, and Instagram. But by utilizing the newly launched and less popular social media platforms, we can grow our business to the newer people. Search Engine Journal contributor Brent Csutoras has shared an article highlighting seven alternative social media platforms. He says, “Here are... [Read more]

Five Steps to Build Your SEO Foundation

A well-designed website structure helps you to keep your site organized and webpages interlinked. A logical site structure helps visitors and search engines easily find and navigate content. Ahrefs contributor Michal Pecánek has a five-step guide to creating your SEO foundation for better search engine marketing. He says, “We all know how intertwined... [Read more]

What Are Negative Keywords and How to Use Them

Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for. Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them. He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word... [Read more]

Register for 7-Figure Kibo Code Quantum Masterclass #ad

At 5pm ET yesterday, Steve Clayton and Aidan Booth conducted a brand new masterclass on how to start a profitable e-commerce business. They have built this kind of business, and they have shown many of their students how to build one. They called this their “Million Dollar Masterclass”. In it, they had an exclusive “Closed Door” Interview... [Read more]

Four Ways to Get Social Media Content Ideas

Publishing fresh content at regular intervals is one of the most important things that we need to do for achieving success in social media marketing. Social Media Examiner’s Matt Johnson has shared four useful ways to get new social media content ideas. He says,”In this article, you’ll discover a repeatable system you can use to develop... [Read more]

Five Strategies to Grow Your Sales with Facebook Dynamic Ads

By advertising on Facebook, you can enhance your online reach, convert more customers and make more sales online. Social Media Examiner’s Adrian Tilley has shared five tips to drive more product sales with Facebook dynamic ads. He says, “Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this... [Read more]

Facebook Ads: How to Reduce Wasteful Spending [Video]

Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl. The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending... [Read more]

Start your own Marketing Agency with Email Videos Pro #ad

Earlier this week, Mario Brown released Email Videos Pro, a powerful new marketing tool for small- and medium-size businesses. It is a full-featured Video Email Marketing Suite (the first-ever launched on the JVZoo marketing platform.) It lets you play videos right inside emails, videos that can drive traffic, conversions, and sales for you and for... [Read more]

5 Ways to Improve Lead Quality with Automation, February 4 [Webinar]

CallRail is hosting a webinar ‘5 Ways to Improve Lead Quality with Automation’ on Thursday, February 4, 2021. The CallRail team says, “Set your agency up for success this year with the power of automation. Not only can you save time and money, but you can also prove the value of your marketing campaigns — helping you retain clients... [Read more]

A Concise Guide to Title Tags for SEO [Guide]

Leverable founder Emory Rowland has published ‘A Concise Guide to Title Tags for SEO’. He says, “The title tag has its own special place in the hierarchy of HTML elements and acts like metadata—in layman’s terms, data providing information about other data (a web page). The element can’t be found on the page itself, but—like... [Read more]

Tips to Write A Converting Website Copy

Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers. IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy. She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember... [Read more]

5 Figure Day: commissions and leads on autopilot #ad

5Figure Day is new software that, according to the creators, brings in as many as 20,000 leads automatically. (Your results may be different.) And it also generated commissions on autopilot. Users earned income while building their lists... [Read more]

Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team, February 3 [Webinar]

Content Marketing Institute is hosting a webinar ‘Content Ain’t Easy: 5 Ways to Empower, Secure & Unite Your Team’ on Wednesday, February 3, 2021, at 2.00 pm ET. Attend this webinar to explore new ways to grow your content marketing. The CMI team says, “Content marketing ain’t easy. It’s never been easy. You know what we... [Read more]

Global Social Advertising Trends in 2021 [Report]

ClickZ has published a new report entitled ‘Global Social Advertising Trends in 2021’ to help you discover new social advertising trends for the year 2021. The ClickZ team says, “Smartly.io has discovered that 66% of companies have an annual marketing budget of USD $20 million or more. Within this, 74% are allocating one third or more... [Read more]

ClickZ on Creating 360-Degree Customer View in 2021

Finding and growing customers needs a more modern approach. By integrating the latest technology and tools available, you can achieve business success. ClickZ contributor Catlyn Origitano has shared three steps to create a 360-degree customer view in 2021. She says, “The data you relied on last year — or even last quarter — to make business... [Read more]

Meetvio is back; bigger, better webinars and meetings #ad

Meetvio Evolution is the second generation of an all-in-one meeting, webinar, and autowebinar platform. You have probably seen and used a meeting platform (like Zoom), or a webinar platform (like GoToWebinar) or an autowebinar platform (like EverWebinar). Meetvio Evolution is a complete solution that allows you to run every kind of webinar under the sun... [Read more]

Five Strategies to Move Ahead in Marketing

To grow your business, you need to strengthen your marketing efforts. By experimenting with different techniques, you can continue to make the most from your campaigns. Iris Meijer has shared five strategies to help you use data to move ahead in marketing. He says,”If marketers really want to make data work for them, they need to be selective... [Read more]

Google Analytics 4 with Chris Sietsema, March 9 [Webinar]

SEMpdx is hosting a webinar on Google Analytics 4 with Chris Sietsema on Tuesday, March 9, 2021, at 11.00 am PST. In this session led by Chris Sietsema of Teach to Fish Digital, we will get to know the core differences between Universal Analytics and GA4, conduct a walk-through of the GA4 interface to determine what it could mean for your measurement... [Read more]

Avoid These SEO Mistakes in 2021

Search engine optimization is the life and blood of any business today. A strong SEO strategy lets you reach more people and grow your business. SEMpdx contributor Kent Lewis has shared 22 common SEO mistakes that you should avoid in 2021. He says, “I originally shared my philosophy on search engine optimization (SEO) a decade ago with The 3... [Read more]

VidPerk boosts the power of marketing videos #ad

VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don't watch your whole video)... [Read more]

How to Optimize Your GMB Listing

You can grow your business by adding it to the Google My Business. It enables you to get more web traffic from the search engine. Seer Interactive’s Kaitlin Hatch has shared nine tips to help you optimize your GMB listing. She says, “Creating listings on Google My Business will boost your local organic presence, or in other words, your... [Read more]

White Hat & Black Hat SEO Linking – Are these Labels Still Relevant [Podcast]

Search Engine Journal has published a new podcast episode ‘White Hat & Black Hat SEO Linking – Are these Labels Still Relevant’ featuring Kevin Rowe. The SEJ team says, “Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether... [Read more]

Google Passages & Subtopic SEO [Podcast]

Search Engine Journal has published a new podcast episode ‘Google Passages & Subtopic SEO’ featuring Cindy Krum. The SEJ team says, “Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!”. Google... [Read more]

Creating Engaging Blog Posts Using These Words

An effective copy plays important role in your content marketing. When it comes to blogging, you need to make sure that you use the right words that make your copy persuasive. Neil Patel has published a new article highlighting 14 trigger words that will help you to make your blog posts engaging. He says, “You’ll also become a better writer... [Read more]

Digital Marketing Predictions for 2021

FRCTL contributor Domenica D’Ottavio has published an article highlighting useful data-backed digital marketing predictions for 2021. She says, “In a combined effort, Fractl and Semrush examined global search traffic data and global organic traffic data from 2019 and 2020 for this study. We analyzed the available organic traffic information... [Read more]

SEMpdx Shares Effective Amazon Marketing Strategies for 2021

SEMpdx contributor Kent Lewis has shared some useful effective Amazon marketing strategies for 2021. He says, “Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According... [Read more]

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